ELECTRONIC PLATFORM BASED ON COMPUTER NETWORK
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Abstract
This invention relates to a computer network system, as well as to the instruments and apparatuses allowing the execution of the related methods of operation, comprising a main server computer (10) connected to a communication network (20) to which a CDN (Content Delivery Network) sub-system (70) of server computers is also connected for delivering multimedia contents, and a plurality of user client devices (40, 50, 60) capable to connect to the communication network (20), each user client device (40, 50, 60) being adapted to execute a browser software module (400) comprising temporary storage or caching mechanisms, the browser software module (400) being adapted to connect with a first interface software module (100) executed by the main server computer (10) for visiting a web site of a promotional campaign comprising one or more interactive graphic interfaces (3100; 3200), each interactive graphic interface comprising static data including said multimedia contents, one or more graphic elements (3210; 3230) each one of which is capable to stimulate users by delivering said multimedia contents, and one or more graphic components (4200) capable to receive interactions from the users, at least one product being offered by said at least one web site of said at least one promotional campaign at a price that is reduced starting from a starting price after the interactions from the users on the basis of the processing of a price function processing software module (120) executed by the main server computer (10), the first interface software module (100) causing said static data to be delivered to the browser software module (400) by the CDN sub-system (70) and a rendering of said one or more interactive graphic interfaces (3100; 3200) to be carried out by the browser software module (400) through said caching mechanisms.
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Citations
41 Claims
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1-14. -14. (canceled)
- 15. Computer network system comprising a main server computer comprising first processing means, that is connected to a first communication network to which a CDN (Content Delivery Network) sub-system of server computers, connected to each other in a network, is also connected for delivering multimedia contents, and a plurality of user client devices, each one of which comprises second processing means and communication means for connecting to the first communication network, said second processing means of each one of said user client devices being adapted to execute a first browser software module for browsing a web site, comprising temporary storage or caching mechanisms, wherein the first browser software module, when executed by said second processing means, is adapted to connect with a first interface software module executed by said first processing means for visiting at least one web site of at least one promotional campaign comprising one or more interactive graphic interfaces, each one of said one or more interactive graphic interfaces comprising static data including one or more of said multimedia contents, one or more graphic elements each capable to stimulate users by delivering at least one of said one or more multimedia contents, and one or more graphic components capable to receive one or more interactions from the users, at least one product being offered by said at least one web site of said at least one promotional campaign at a price that is reduced starting from a starting price after said one or more interactions by the users received by said one or more graphic components, the first interface software module causing said static data to be delivered to the first browser software module by the CDN sub-system and a rendering of said one or more interactive graphic interfaces to be carried out by the first browser software module through said caching mechanisms, said first processing means being adapted to execute a price function processing software module that processes a reduced price of said product on the basis of each one of said one or more interactions by the users received by said one or more graphic components.
- 21. Main server computer for use in a computer network system, the main server computer comprising first processing means and being configured to be connected to a first communication network to which a CDN (Content Delivery Network) sub-system of server computers, connected to each other in a network, is also connected for delivering multimedia contents, said first processing means executing a first interface software module that, when a first browser software module executed by second processing means of a user client device connected to the first communication network connects to the first interface software module for visiting at least one web site of at least one promotional campaign comprising one or more interactive graphic interfaces, causes static data of said one or more interactive graphic interfaces to be delivered to the first browser software module by the CDN sub-system and a rendering of said one or more interactive graphic interfaces to be carried out by the first browser software module through caching mechanisms, said first processing means being adapted to execute a price function processing software module that processes, on the basis of one or more interactions by users received by one or more graphic components of said one or more interactive graphic interfaces, a reduced price of at least one product offered by said at least one web site of said at least one promotional campaign starting from a starting price.
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23. Method of operating a computer network system, wherein a main server computer and a CDN sub-system are connected to a first communication network, the method comprising the following steps:
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A. at least one user client device connects to the first communication network, B. said at least one user client device executes a first browser software module for browsing a web site, comprising caching mechanisms, C. the main server computer executes a first interface software module, D. the first browser software module connects to the first interface software module for visiting at least one web site of at least one promotional campaign comprising one or more interactive graphic interfaces, each one of said one or more interactive graphic interfaces comprising static data including one or more multimedia contents, one or more graphic elements each capable to stimulate users by delivering at least one of said one or more multimedia contents, and one or more graphic components capable to receive one or more interactions from the users, at least one product being offered by said at least one web site of said at least one promotional campaign, E. the first interface software module causes the CDN sub-system to deliver said static data to the first browser software module, F. the first interface software module causes the first browser software module to carry out a rendering of said one or more interactive graphic interfaces through said caching mechanisms, G. the main server computer executes a price function processing software module that processes a reduced price of said product starting from a starting price on the basis of each one of said one or more interactions by the users received by said one or more graphic components. - View Dependent Claims (24, 39, 40, 41)
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Specification