Managing Interactive In-Vehicle Advertisements

• US 20140201004A1
• Filed: 11/26/2013
• Published: 07/17/2014
• Est. Priority Date: 01/14/2013
• Status: Abandoned Application

• Current Assignee: Toyota Jidosha Kabushiki Kaisha (Toyota Motor Corporation)
• Original Assignee: Toyota Jidosha Kabushiki Kaisha (Toyota Motor Corporation)
• Inventors: Oguchi, Kentaro, Parundekar, Rahul, Imaizumi, Hideaki, Ball, Trinell
• Application Number:
  US14/091,253
• Publication Number:
  US 20140201004A1
• Time in Patent Office: Days
• US Class Current: 705/14.62
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G09B 29/007 using computer methods

Abstract

The disclosure includes technology for managing interactive advertisements for users. The technology includes an example system including a processor and a memory storing instructions that when executed cause the system to: determine user data associated with a user; determine contextual data associated with the user; determine an interactive advertisement for presentation to the user in a vehicle based on the user data and the contextual data; and present the interactive advertisement to the user in the vehicle.

Claims

1. A computer-implemented method comprising:

determining user data associated with a user;

determining contextual data associated with the user;

determining an interactive advertisement for presentation to the user in a vehicle based on the user data and the contextual data; and

presenting the interactive advertisement to the user in the vehicle.

2. The method of claim 1, wherein the contextual data includes trip data describing a trip taken by the user, and determining the interactive advertisement comprises:

identifying a place associated with the trip; and

identifying, based on the user data and the contextual data, the interactive advertisement associated with the place from an advertisement inventory.

3. The method of claim 1, wherein determining the interactive advertisement comprises:

identifying advertisement textual data based on the user data and the contextual data;

retrieving an advertisement synthesis template; and

creating the interactive advertisement based on the advertisement textual data and the advertisement synthesis template.

4. The method of claim 3, wherein the contextual data includes trip data describing a trip taken by the user, and identifying the advertisement textual data comprises:

identifying a place associated with the trip; and

identifying the advertisement textual data associated with the place based on the user data and the contextual data.

5. The method of claim 3, wherein the advertisement synthesis template includes an audio advertisement synthesis template or a visual advertisement synthesis template.

6. The method of claim 1, further comprising:

receiving a request requesting to bookmark the interactive advertisement; and

bookmarking the interactive advertisement for the user.

7. The method of claim 6, wherein bookmarking the interactive advertisement comprises:

retrieving advertisement content from a content buffer;

determining the interactive advertisement to be bookmarked from the advertisement content;

generating advertisement identification data that identifies the interactive advertisement;

associating the advertisement identification data with a user identifier identifying the user;

retrieving the interactive advertisement to be bookmarked from an advertisement inventory using the ad identification data; and

bookmarking the interactive advertisement by associating an identifier of the interactive advertisement with the user identifier.

8. The method of claim 6, wherein bookmarking the interactive advertisement comprises:

receiving sensor data from one or more sensors;

generating a timestamp based on the sensor data;

determining a location associated with the user based on the sensor data;

receiving tuner data from a radio tuner;

determining a radio station based on the tuner data and the location;

determining program data for the radio station, the program data describing a radio program matching the timestamp;

identifying the interactive advertisement associated with the program data;

associating the identified advertisement with a user identifier identifying the user; and

generating a bookmark that describes an association between the identified advertisement and the user identifier.

9. The method of claim 6, further comprising:

receiving a request requesting to retrieve the bookmarked advertisement; and

retrieving the bookmarked advertisement for the user.

10. The method of claim 9, wherein retrieving the bookmarked advertisement comprises:

generating an advertisement retrieval request;

querying an advertisement inventory using the advertisement retrieval request; and

retrieving the bookmarked advertisement that matches the advertisement retrieval request from the advertisement inventory.

11. The method of claim 1, further comprising:

receiving a request requesting to perform an action associated with the interactive advertisement; and

performing the action responsive to receiving the request.

12. A computer program product comprising a computer usable medium including a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:

determine user data associated with a user;

determine contextual data associated with the user;

determine an interactive advertisement for presentation to the user in a vehicle based on the user data and the contextual data; and

present the interactive advertisement to the user in the vehicle.

13. The computer program product of claim 12, wherein the contextual data includes trip data describing a trip taken by the user, and determining the interactive advertisement comprises:

identifying a place associated with the trip; and

identifying, based on the user data and the contextual data, the interactive advertisement associated with the place from an advertisement inventory.

14. The computer program product of claim 12, wherein determining the interactive advertisement comprises:

identifying advertisement textual data based on the user data and the contextual data;

retrieving an advertisement synthesis template; and

creating the interactive advertisement based on the advertisement textual data and the advertisement synthesis template.

15. The computer program product of claim 14, wherein the contextual data includes trip data describing a trip taken by the user, and identifying the advertisement textual data comprises:

identifying a place associated with the trip; and

identifying the advertisement textual data associated with the place based on the user data and the contextual data.

16. The computer program product of claim 14, wherein the advertisement synthesis template includes an audio advertisement synthesis template or a visual advertisement synthesis template.

17. The computer program product of claim 12, wherein the computer readable program when executed on the computer causes the computer to also:

receive a request requesting to bookmark the interactive advertisement; and

bookmark the interactive advertisement for the user.

18. The computer program product of claim 17, wherein bookmarking the interactive advertisement comprises:

retrieving advertisement content from a content buffer;

determining the interactive advertisement to be bookmarked from the advertisement content;

generating advertisement identification data that identifies the interactive advertisement;

associating the advertisement identification data with a user identifier identifying the user;

retrieving the interactive advertisement to be bookmarked from an advertisement inventory using the ad identification data; and

bookmarking the interactive advertisement by associating an identifier of the interactive advertisement with the user identifier.

19. The computer program product of claim 17, wherein bookmarking the interactive advertisement comprises:

receiving sensor data from one or more sensors;

generating a timestamp based on the sensor data;

determining a location associated with the user based on the sensor data;

receiving tuner data from a radio tuner;

determining a radio station based on the tuner data and the location;

determining program data for the radio station, the program data describing a radio program matching the timestamp;

identifying the interactive advertisement associated with the program data;

associating the identified advertisement with a user identifier identifying the user; and

generating a bookmark that describes an association between the identified advertisement and the user identifier.

20. The computer program product of claim 17, wherein the computer readable program when executed on the computer causes the computer to also:

receive a request requesting to retrieve the bookmarked advertisement; and

retrieve the bookmarked advertisement for the user.

21. The computer program product of claim 20, wherein retrieving the bookmarked advertisement comprises:

generating an advertisement retrieval request;

querying an advertisement inventory using the advertisement retrieval request; and

retrieving the bookmarked advertisement that matches the advertisement retrieval request from the advertisement inventory.

22. The computer program product of claim 12, wherein the computer readable program when executed on the computer causes the computer to also:

receive a request requesting to perform an action associated with the interactive advertisement; and

perform the action responsive to receiving the request.

23. A system comprising:

a processor; and

a memory storing instructions that, when executed, cause the system to;

determine user data associated with a user;

determine contextual data associated with the user;

determine an interactive advertisement for presentation to the user in a vehicle based on the user data and the contextual data; and

present the interactive advertisement to the user in the vehicle.

24. The system of claim 23, wherein the contextual data includes trip data describing a trip taken by the user, and the instructions when executed cause the system to determine the interactive advertisement by:

identifying a place associated with the trip; and

identifying, based on the user data and the contextual data, the interactive advertisement associated with the place from an advertisement inventory.

25. The system of claim 23, wherein the instructions when executed cause the system to determine the interactive advertisement by:

identifying advertisement textual data based on the user data and the contextual data;

retrieving an advertisement synthesis template; and

creating the interactive advertisement based on the advertisement textual data and the advertisement synthesis template.

26. The system of claim 25, wherein the contextual data includes trip data describing a trip taken by the user, and the instructions when executed cause the system to identify the advertisement textual data by:

identifying a place associated with the trip; and

identifying the advertisement textual data associated with the place based on the user data and the contextual data.

27. The system of claim 25, wherein the advertisement synthesis template includes an audio advertisement synthesis template or a visual advertisement synthesis template.

28. The system of claim 23, wherein the instructions when executed cause the system to also:

receive a request requesting to bookmark the interactive advertisement; and

bookmark the interactive advertisement for the user.

29. The system of claim 28, wherein the instructions when executed cause the system to bookmark the interactive advertisement by:

retrieving advertisement content from a content buffer;

determining the interactive advertisement to be bookmarked from the advertisement content;

generating advertisement identification data that identifies the interactive advertisement;

associating the advertisement identification data with a user identifier identifying the user;

retrieving the interactive advertisement to be bookmarked from an advertisement inventory using the ad identification data; and

bookmarking the interactive advertisement by associating an identifier of the interactive advertisement with the user identifier.

30. The system of claim 28, wherein the instructions when executed cause the system to bookmark the interactive advertisement by:

receiving sensor data from one or more sensors;

generating a timestamp based on the sensor data;

determining a location associated with the user based on the sensor data;

receiving tuner data from a radio tuner;

determining a radio station based on the tuner data and the location;

determining program data for the radio station, the program data describing a radio program matching the timestamp;

identifying the interactive advertisement associated with the program data;

associating the identified advertisement with a user identifier identifying the user; and

generating a bookmark that describes an association between the identified advertisement and the user identifier.

31. The system of claim 28, wherein the instructions when executed cause the system to also:

receive a request requesting to retrieve the bookmarked advertisement; and

retrieve the bookmarked advertisement for the user.

32. The system of claim 31, wherein the instructions when executed cause the system to retrieve the bookmarked advertisement by:

generating an advertisement retrieval request;

querying an advertisement inventory using the advertisement retrieval request; and

retrieving the bookmarked advertisement that matches the advertisement retrieval request from the advertisement inventory.

33. The system of claim 23, wherein the instructions when executed cause the system to also:

receive a request requesting to perform an action associated with the interactive advertisement; and

perform the action responsive to receiving the request.