GENERATION OF RELATED CONTENT FOR SOCIAL MEDIA POSTS

• US 20140201178A1
• Filed: 01/14/2013
• Published: 07/17/2014
• Est. Priority Date: 01/14/2013
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Baecke, Paul, Atherton, Mark
• Granted Patent: US 9,633,018 B2
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually

Abstract

Architecture presents in a display related content in association with (an annotation) a social media post, as derived from post information of the social media post itself. The related content can be presented in the user interface proximate the social media post or elsewhere in the user interface. The related content can be presented as search engine queries, images, videos, and/or links to related websites. More specifically, the disclosed architecture facilitates the automated annotation of a social media post with related content derived from: post information such as a URL (uniform resource locator) referred to in the social media post, post information such as the text, image(s), and/or video content in a social media post itself, and post information such as content linked-to by a URL referred to in a social media post.

Claims

1. A system, comprising:

a processing component that receives a social media post having different information types, the processing component processes the information types to derive related content;

an annotation component that annotates the social media post with the related query as an annotation for viewing in association with the social media post; and

a microprocessor that executes computer-executable instructions associated with at least one of the processing component or the annotation component.

2. The system of claim 1, wherein the processing component detects and processes a uniform resource locator (URL) as an information type of the social media post to derive the related query.

3. The system of claim 1, wherein the processing component detects and processes a URL as an information type of the social media post, the related query derived from content linked-to by the URL.

4. The system of claim 1, wherein the processing component detects and processes multimedia content as an information type of the social media post, the related query derived from the multimedia content.

5. The system of claim 1, wherein the processing component is part of a service that when called discriminates the information types as a URL, or multimedia associated with a text social media post.

6. The system of claim 1, wherein the annotation component further annotates the social media post with related content that is an image or a video.

7. The system of claim 1, wherein the processing component detects and processes a URL as an information type of the social media post to derive the related query, the URL is a news URL or a general URL.

8. The system of claim 1, wherein the processing component processes the social media post as a text post and extracts a dominant entity from the text post for suggestions processing to return suggested related content for annotation of the social media post.

9. A method performed by a computer system executing machine-readable instructions, the method comprising acts of:

receiving a social media post from a social media feed into a post tagging service;

processing post information of the social media post to detect a content feature and obtain related content relevant to the content feature;

annotating the social media post with the related content; and

configuring a microprocessor to execute computer-executable instructions in a memory associated with at least one of the acts of receiving, processing, or annotating.

10. The method of claim 9, further comprising detecting the content feature as a uniform resource locator (URL) included in the post and annotating the social media post with content related to the URL.

11. The method of claim 9, further comprising detecting the content feature as at least one of text, image, or a video included in the post, and annotating the social media post with content related to at least one of the text, the image, or the video.

12. The method of claim 9, further comprising detecting the content feature as a uniform resource locator (URL) included in the post and annotating the social media post with related content linked-to by the URL.

13. The method of claim 9, further comprising performing suggestion processing to obtain a suggestion from one or more suggestion sources and sending the suggestion from the service to the social media feed for the annotating of the social media post.

14. The method of claim 9, further comprising annotating the social media post with the related content, which related content is a search engine query, an image, a video, or a link to a related webpage.

15. The method of claim 9, further comprising processing the content feature to discriminate between a URL and media types of text, image, and videos.

16. The method of claim 9, further comprising processing the content feature to discriminate between a text content URL and media types of text, image, and videos.

17. The method of claim 9, further comprising determining a re-query based on a dominant topic of a text social media post.

18. A method performed by a computer system executing machine-readable instructions, the method comprising acts of:

receiving a social media post having post information of different information types;

processing post information of the social media post to derive related content, the post information processed to;

detect and process a uniform resource locator (URL) as an information type of the social media post to derive the related content;

detect and process a URL as an information type of the social media post, the related content derived from content linked-to by the URL; and

detect and process multimedia content as an information type of the social media post, the related content derived from the multimedia content;

annotating the social media post with the related content as an annotation for viewing in association with the social media post; and

configuring a microprocessor to execute computer-executable instructions in a memory associated with at least one of the acts of receiving, processing, or annotating.

19. The method of claim 18, further comprising processing the post information to detect and process a URL as an information type of the social media post to derive the related content, the URL is a news URL or a general URL.

20. The method of claim 18, further comprising processing the post information as part of a service that when called discriminates the information types as a URL, or multimedia associated with a text social media post.