METHOD AND SYSTEM OF INTERACTIVE ADVERTISEMENT

• US 20140201778A1
• Filed: 03/15/2013
• Published: 07/17/2014
• Est. Priority Date: 01/15/2013
• Status: Abandoned Application

• Current Assignee: SAP SE
• Original Assignee: SAP AG (SAP SE)
• Inventors: Hohl, Gretta
• Application Number:
  US13/834,845
• Publication Number:
  US 20140201778A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4665 involving classification methods, e.g. Decision trees
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

A method and system of associating assets with motion pictures are disclosed. A plurality of asset identifiers may be caused to be displayed on a device. Each asset identifier may identify a distinct asset available for use in a motion picture. A user may be enabled to associate one of the asset identifiers with a motion picture identifier, forming an association between the one of the asset identifiers and the motion picture identifier. The motion picture identifier may identify the motion picture. The association between the one of the asset identifiers and the motion picture identifier may be stored on a storage device. The motion picture may be a feature film or a television episode.

Claims

1. A computer-implemented method comprising:

causing a plurality of asset identifiers to be displayed on a device, each asset identifier identifying a distinct asset available for use in a motion picture;

enabling a user to associate one of the asset identifiers with a motion picture identifier, forming an association between the one of the asset identifiers and the motion picture identifier, the motion picture identifier identifying the motion picture; and

storing the association between the one of the asset identifiers and the motion picture identifier on a storage device.

2. The method of claim 1, wherein enabling the user to associate one of the asset identifiers with a motion picture identifier comprises enabling the user to associate one of the asset identifiers with at least one structural element of the motion picture.

3. The method of claim 2, wherein the at least one structural element comprises at least one of a scene in the motion picture, an actor in the motion picture, and a location in the motion picture.

4. The method of claim 2, further comprising enabling a user to identify the at least one structural element of the motion picture.

5. The method of claim 2, further comprising automatically identifying the at least one structural element of the motion picture by analyzing a script uploaded by the user, wherein formatting or language is used as an indication of the at least one structural element.

6. The method of claim 1, further comprising enabling a different user to search for and view details of the distinct assets corresponding to the asset identifiers.

7. The method of claim 1, further comprising causing the association of the one of the asset identifiers and the motion picture identifier to be displayed on a device.

8. The method of claim 1, further comprising storing metadata about the asset for the one of the asset identifiers.

9. The method of claim 8, wherein the metadata comprises at least one of an origin of the asset, a price for the asset, and a usage history for the asset.

10. The method of claim 1, wherein the motion picture is a feature film or a television episode.

11. A system comprising:

a machine having at least one processor; and

an asset association module on the machine and configured to;

cause a plurality of asset identifiers to be displayed on a device, each asset identifier identifying a distinct asset available for use in a motion picture;

enable a user to associate one of the asset identifiers with a motion picture identifier, forming an association between the one of the asset identifiers and the motion picture identifier, the motion picture identifier identifying the motion picture; and

store the association between the one of the asset identifiers and the motion picture identifier on a storage device.

12. The system of claim 11, wherein enabling the user to associate one of the asset identifiers with a motion picture identifier comprises enabling the user to associate one of the asset identifiers with at least one structural element of the motion picture.

13. The system of claim 12, wherein the at least one structural element comprises at least one of a scene in the motion picture, an actor in the motion picture, and a location in the motion picture.

14. The system of claim 12, wherein the asset association module is further configured to enable a user to identify the at least one structural element of the motion picture.

15. The system of claim 11, wherein the asset association module is further configured to cause the association of the one of the asset identifiers and the motion picture identifier to be displayed on a device.

16. The system of claim 11, wherein the asset association module is further configured to store metadata about the asset for the one of the asset identifiers.

17. The system of claim 16, wherein the metadata comprises at least one of an origin of the asset, a price for the asset, and a usage history for the asset.

18. The system of claim 11, wherein the motion picture is a feature film or a television episode.

20. The device of claim 17, wherein enabling the user to associate one of the asset identifiers with a motion picture identifier comprises enabling the user to associate one of the asset identifiers with at least one structural element of the motion picture.

19. A non-transitory machine-readable storage device, tangibly embodying a set of instructions that, when executed by at least one processor, causes the at least one processor to perform a set of operations comprising:

causing a plurality of asset identifiers to be displayed on a device, each asset identifier identifying a distinct asset available for use in a motion picture;

enabling a user to associate one of the asset identifiers with a motion picture identifier, forming an association between the one of the asset identifiers and the motion picture identifier, the motion picture identifier identifying the motion picture; and

storing the association between the one of the asset identifiers and the motion picture identifier on a storage device.