Method and Apparatus for Advertisement Screening
First Claim
Patent Images
1. A system comprising:
- a processor configured to;
initiate a new user-model for advertising evaluation based on a user request;
add basic user demographic information to the model;
update the model based on user responses to advertisements presented during a drive in which the model is in use; and
utilize the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model.
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Abstract
A system includes a processor configured to initiate a new user-model for advertising evaluation based on a user request. The processor is also configured to add basic user demographic information to the model. The processor is further configured to update the model based on user responses to advertisements presented during a drive in which the model is in use and utilize the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model.
8 Citations
20 Claims
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1. A system comprising:
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a processor configured to; initiate a new user-model for advertising evaluation based on a user request; add basic user demographic information to the model; update the model based on user responses to advertisements presented during a drive in which the model is in use; and utilize the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method comprising:
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initiating a new user-model for advertising evaluation based on a user request; adding basic user demographic information to the model; updating the model based on user responses to advertisements presented during a drive in which the model is in use; and utilizing the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model. - View Dependent Claims (9, 10, 11, 12, 13, 14, 17, 18, 19, 20)
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15. A non-transitory computer-readable storage medium storing instructions that, when executed by a processor, cause the processor to perform a method comprising:
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initiating a new user-model for advertising evaluation based on a user request; adding basic user demographic information to the model; updating the model based on user responses to advertisements presented during a drive in which the model is in use; and utilizing the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model. - View Dependent Claims (16)
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Specification