SYSTEMS, METHODS, AND APPARATUSES FOR CREATING DIGITAL GLITTER

• US 20140210843A1
• Filed: 12/12/2013
• Published: 07/31/2014
• Est. Priority Date: 01/31/2013
• Status: Active Grant

• Current Assignee: American Greetings Corporation
• Original Assignee: American Greetings Corporation
• Inventors: VanCuren, Robert Jr., Wright, Eric James
• Granted Patent: US 9,324,166 B2
• Time in Patent Office: Days
• US Class Current: 345/589
• CPC Class Codes: G06T 11/001 Texturing; Colouring; Generation of texture or colour inpainting G06T5/77

Abstract

Methods and systems for rendering an electronic greeting card to a portable computing device, wherein the visually-perceived light effects of the electronic greeting card are updated in real time. The electronic greeting card is dynamically rendered to the portable computing device including these dynamic light effects.

Claims

1. A machine for rendering an electronic greeting card to a portable computing device comprising:

a server;

an algorithm accessed and run by the server;

wherein the algorithm updates the visually-perceived light effects of the electronic greeting card in real time; and

wherein the electronic greeting card is dynamically rendered to the portable computing device.

2. The machine of claim 1 wherein the electronic greeting card is two-dimensional.

3. The machine of claim 1 wherein the electronic greeting card is three-dimensional.

4. The machine of claim 1 wherein the algorithm dynamically renders the electronic greeting card based on physical interaction with the greeting card.

5. The machine of claim 1 wherein the algorithm dynamically renders the electronic greeting card during movement of the portable computing device.

6. The machine of claim 1 wherein the electronic greeting card has at least two pages.

7. The machine of claim 6 wherein the algorithm dynamically renders the electronic greeting as a page is moved.

8. The machine of claim 1 wherein the algorithm comprises an additive blend mode.

9. The machine of claim 1 wherein the algorithm comprises a multiply blend mode.

10. The machine of claim 1 wherein the algorithm comprises a random translation of an image highlight.

11. A method for rendering an electronic greeting card to a portable computing device comprising:

blending a base image with a diffused light texture to produce a diffused base image;

blending a shimmer texture with a highlighted texture to produce a final highlight;

blending the final highlight texture with the diffused base image to produce the image of the electronic greeting card;

rendering the electronic greeting card on the portable computing device.

12. The method of claim 11 wherein the location of the shimmer texture is constantly updated in real time by a random translation of pixels.

13. An electronic greeting card comprising:

at least two pages;

visually-perceived light effects that are updated in real-time;

wherein at least one of the at least two pages can be moved and the visually-perceived light effects are dynamically updated as a result of the movement.

14. The electronic greeting card of claim 13 wherein the electronic greeting card is rendered in Java Script.

15. The electronic greeting card of claim 13 wherein the electronic greeting card is rendered in Action Script.

16. The electronic greeting card of claim 13 wherein the electronic greeting card is rendered on an iPad®

.

17. The electronic greeting card of claim 13 wherein a base image of the electronic greeting card contains transparency.

18. The electronic greeting card of claim 13 wherein a base image of the electronic greeting card is opaque.

19. The electronic greeting card of claim 13 that is rendered using a multiply blend mode.

20. The electronic greeting card of claim 13 that is rendered using an additive blend mode.