METHOD AND SYSTEM FOR PROVIDING AN ADVERTISEMENT SERVICE USING GAME

• US 20140214539A1
• Filed: 08/16/2012
• Published: 07/31/2014
• Est. Priority Date: 08/17/2011
• Status: Abandoned Application

• Current Assignee: Kamsung Co., Ltd.
• Original Assignee: Kamsung Co., Ltd.
• Inventors: Kim, Jong Sung
• Application Number:
  US14/239,070
• Publication Number:
  US 20140214539A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A method for providing an advertisement service using a game includes extracting advertisement groups to be exposed and determining any one of the extracted advertisement groups to be exposed as a target advertisement group to be serviced; and combining a game ability of the game participant client with at least any one of a game mileage of the determined target advertisement group, group level of the determined target advertisement group, times of game experience of the game participant client, and time elapsed since the game participant client has played the last game. Further, the method includes selecting an advertisement game having a game level corresponding to the result value of the combination; providing the selected advertisement game to the game participant client; and storing accumulatively information related to the game play result as a personal history record of the game participant client.

Claims

1. A method for providing an advertisement service using a game, the method comprising:

when receiving a request for the game from a game participant client, extracting advertisement groups to be exposed on the basis of information related to an advertisement target specified by an advertiser client and personal information of the game participant client and determining any one of the extracted advertisement groups to be exposed as a target advertisement group to be serviced;

combining a game ability of the game participant client with at least any one of a game mileage of the determined target advertisement group, group level of the determined target advertisement group, times of game experience of the game participant client in the determined target advertisement group, and time elapsed since the game participant client has played the last game in the determined target advertisement group;

selecting an advertisement game having a game level corresponding to the result value of the combination from the determined target advertisement group, wherein the determined target advertisement group includes a plurality of advertisement games, the advertisement games having different game levels each other and being generated from the same advertisement;

providing the selected advertisement game to the game participant client so as for the game participant client to play the selected advertisement game; and

when the selected advertisement game is terminated, storing accumulatively information related to the game play result derived from playing the selected advertisement game in a database as a personal history record of the game participant client.

3. The method of claim 1, further comprising:

after said storing accumulatively information related to the game play result,

determining another of the advertisement groups to be exposed as a target advertisement group to be serviced; and

executing repeatedly operations from said combining a game ability of the game participant client to said storing accumulatively information with respect to the determined another target advertisement group.

4. The method of claim 1, further comprising:

after said storing accumulatively information related to the game play result,

re-evaluating the game ability of the game participant client on the basis of the game history record stored accumulatively; and

reflecting the result of the re-evaluation for the game ability on the adjustment of the game ability of the game participant client,

wherein the game history record used for re-evaluating the game ability comprises a success rate of game and an average time requested for a success game of the game participant client.

6. The method of claim 1, further comprising:

when the selected advertisement game is terminated,

providing a game mileage obtained by playing a game to the game participant client.

7. The method of claim 1, further comprising:

when a preset regular time comes,

re-evaluating a group level for the determined target advertisement group on the basis of the game history records of a plurality of game participant clients for each advertisement game within the determined target advertisement group; and

reflecting the re-evaluation result of the group level to the adjustment of a group level of the determined target advertisement group,

wherein the game history record used for re-evaluating the group level comprises success rates of game and average times required for success games of a plurality of game participant clients.

2. (canceled)

5. (canceled)

8. (canceled)

9. A method for providing an advertisement service using a game, the method comprising:

when an advertisement to be serviced is received from each advertiser client, editing the received advertisement to generate a plurality of advertisement games having different game levels each other;

registering the plurality of advertisement games, which have different game levels each other and are generated from the same advertisement, as one advertisement group;

when receiving a request for a game from a game participant client, extracting advertisement groups to be exposed on the basis of information related to an advertisement target specified by an advertiser client and personal information of the game participant client and determining any one of the extracted advertisement groups as a target advertisement group to be serviced;

combining at least any one of a game mileage of the determined target advertisement group, group level of the determined target advertisement group, times of game experience of the game participant client in the determined target advertisement group, and time elapsed since the game participant client has played the last game in the determined target advertisement group, with a game ability of the game participant client;

selecting an advertisement game having a game level corresponding to the result value of the combination from the determined target advertisement group;

providing the selected advertisement game to the game participant client so as for the game participant client to play the selected advertisement game; and

when the selected advertisement game is terminated, storing accumulatively information related to the game play result derived from playing the selected advertisement game in a database as a personal history record of the game participant client.

11. The method of claim 9, further comprising:

after said storing accumulatively information related to the game play result,

determining another of advertisement groups to be exposed as a target advertisement group to be serviced; and

executing repeatedly from said combining to said storing accumulatively with respect to the determined another target advertisement group.

12. The method of claim 9, wherein the game ability is determined on the basis of a success rate of game and an average time required for a success game of the game participant client.

13. The method of claim 9, wherein the game level corresponding to the result value of the combination is determined in a way of being proportional to times of game experience of the game participant client for the determined target advertisement group and a game ability of the game participant client, and being inversely proportional to the group level and an elapsed time between an initiating time of the selected advertisement game and a last game time for the advertisement game belonged to the advertisement groups.

15. The method of claim 9, further comprising:

after storing accumulatively information related to the game play result in the database,

re-evaluating a game ability of the game participant client on the basis of a game history record stored accumulatively;

reflecting the result of the re-evaluation for the game ability on the adjustment of a game ability of the game participant client; and

when the selected advertisement game is terminated, providing a game mileage obtained by playing a game to the game participant client,

wherein the game history record using for re-evaluating the game ability comprises a success rate of game and an average time requested for a success game of the game participant client.

18. The method of claim 15, wherein a discount rate of the game mileage is adjusted on the basis of times of game experience of the game participant client for the determined target advertisement group stored accumulatively with the game history record of the game participant client and an elapsed time between an initiating time of the selected advertisement game and a terminated time of the advertisement game within the determined target advertisement group.

19. The method of claim 18, wherein the discount rate of the game mileage is determined in a way of being proportional to the times of game experience and being inversely proportional to the elapsed time.

20. The method of claim 9, further comprising:

when a preset time comes, re-evaluating a group level for the determined target advertisement group on the basis of game history records of a plurality of game participant clients for each advertisement game within the determined target advertisement group; and

reflecting the result of the re-evaluation for the group level on the adjustment of a group level of the determined target advertisement group,

wherein the game history record used for the re-evaluation for the group level comprises success rates of game and average times requested for success games of the plurality of game participant clients.

22. The method of claim 20, wherein the group level is adjusted in a way of being inversely proportional to the success rate of a game and being proportional to the average time required for the success game.

10. (canceled)

14. (canceled)

16. (canceled)

17. (canceled)

21. (canceled)

23. (canceled)

24. A system for providing an advertisement service using a game, the system comprising:

a game generation block configured to generate a plurality of advertisement games having different game levels each other through editing an advertisement provided by each advertiser client and register the plurality of advertisement games, which have different game levels each other and are generated from the same advertisement received, in the database as an advertisement group, wherein the plurality of advertisement games;

an advertisement group determination block, upon receiving a request for a game from a game participant client, configured to extract advertisement groups to be exposed on the basis of information related to an advertisement target specified by an advertiser client and personal information of the game participant client and determines any one of the extracted advertisement groups to be exposed as a target advertisement group to be serviced;

a combination block configured to combine at least any one of a game mileage of the determined target advertisement group, group level of the determined target advertisement group, times of game experience of the game participant client in the determined target advertisement group, and time elapsed since the game participant client has played the last game in the determined target advertisement group, with a game ability of the game participant client;

a game play block configured to select an advertisement game having a game level corresponding to the result value of the combination from the determined target advertisement group and provide the selected advertisement game to the game participant client so as for the game participant client to play the advertisement game;

a game history record management block, when the selected advertisement game is terminated, configured to store accumulatively information related to the game play result derived from playing the selected advertisement game in a database as a personal history record of the game participant client; and

a game ability re-evaluation block, when the information of game on the play result is stored accumulatively as a game history record, configured to re-evaluate a game ability of the game participant client on the basis of the game history record stored accumulatively and reflect the result of the re-evaluation on adjusting a game ability of the game participant client.

26. The system of claim 24, wherein the game ability re-evaluation block re-evaluates the game ability on the basis of a success rate of game and an average time required for a success game of the game participant client.

27. The system of claim 24, further comprising:

a group re-evaluation block, when a preset time comes, configured to re-evaluate a group level of the determined target advertisement group on the basis of game history records of the plurality of game participant clients for each advertisement game within the determined target advertisement group and reflect the result of the re-evaluation on adjusting a group level of the determined target advertisement group.

28. The system of claim 27, wherein the group level re-evaluation block re-evaluates the group level on the basis of success rates of game and average times required for success games of the plurality of game participant clients.

30. The system of claim 24, wherein when the selected advertisement game is terminated, the game history record management block provides a game mileage with playing a game to the game participant client.

31. The system of claim 30, wherein the game history record management block adjusts a discount rate of game mileage on the basis of times of game experience of the game participant client for the determined target advertisement group stored accumulatively with the game history record of the game participant client and an elapsed time between an initiating time of the selected advertisement game and a terminated time of the advertisement game within the determined target advertisement group.

25. (canceled)

29. (canceled)

32. (canceled)