SYSTEM AND METHOD OF DISPLAYING TARGETED/PERSONALIZED ADS OR MESSAGES
First Claim
Patent Images
1. A server comprising:
- a processor;
a memory; and
a sign server configured to;
receive identification information from a plurality of mobile devices approaching an electronic sign;
retrieve, using the identification information, user profiles corresponding to the plurality of mobile devices;
aggregate information from the user profiles;
identify an advertisement or message to display to the plurality of mobile devices based on the aggregated information; and
cause the advertisement or message to be displayed on the electronic sign.
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Accused Products
Abstract
A method of controlling an electronic sign is provided. Identification information is received from a plurality of mobile devices approaching an electronic sign. Using the identification information, user profiles corresponding to the plurality of mobile devices are retrieved. Information from the user profiles is then aggregated. An advertisement or message to display to the plurality of mobile devices is then identified based on the aggregated information. The advertisement or message is then caused to be displayed on the electronic sign.
53 Citations
21 Claims
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1. A server comprising:
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a processor; a memory; and a sign server configured to; receive identification information from a plurality of mobile devices approaching an electronic sign; retrieve, using the identification information, user profiles corresponding to the plurality of mobile devices; aggregate information from the user profiles; identify an advertisement or message to display to the plurality of mobile devices based on the aggregated information; and cause the advertisement or message to be displayed on the electronic sign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for controlling an electronic sign, comprising:
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receiving identification information from a plurality of mobile devices approaching an electronic sign; retrieving user profiles corresponding to the plurality of mobile devices using the identification information; aggregating information from the user profiles; identifying an advertisement or message to display to the plurality of mobile devices based on the aggregated information; and causing the advertisement or message to be displayed on the electronic sign. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A non-transitory computer-readable storage medium comprising instructions that, when executed by at least one processor of a machine, cause the machine to perform:
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receiving identification information from a plurality of mobile devices approaching an electronic sign; retrieving, using the identification information, user profiles corresponding to the plurality of mobile devices; aggregating information from the user profiles; identifying an advertisement or message to display to the plurality of mobile devices based on the aggregated information; and causing the advertisement or message to be displayed on the electronic sign.
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Specification