SYSTEMS AND METHODS FOR AUGMENTED RETAIL REALITY

• US 20140214547A1
• Filed: 01/27/2014
• Published: 07/31/2014
• Est. Priority Date: 01/25/2013
• Status: Abandoned Application

• Current Assignee: R4 Technologies, LLC
• Original Assignee: R4 Technologies, LLC
• Inventors: Signorelli, Paul D., Breitenbach, Paul T., Zhuk, Igor, Breitenbach, Matthew, Scott, Tyler, Pinard, Julie, Marr, Colin, Meikle, Adam
• Application Number:
  US14/165,546
• Publication Number:
  US 20140214547A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Systems, apparatus, interfaces, methods, and articles of manufacture that provide for Augmented Retail Reality (ARR).

Claims

1. A method, comprising:

receiving, by a server device, an image from a remote mobile device of a user;

determining, by the server device and from the image, that an image artifact in the image matches a promotion image stored in a database;

identifying, by the server device, a promotion associated with the promotion image stored in the database; and

causing, by the server device and in response to the identifying, a display device of the remote mobile device to output an indication of the promotion.

2. The method of claim 1, further comprising:

receiving, by the server device and from the remote mobile device of the user, an indication of an activation of the promotion by the user; and

transmitting, by the server device and to a merchant device of a merchant associated with the image artifact in the image, a payment authorization assigned to the user, the payment authorization being defined by the activated promotion.

3. The method of claim 1, wherein the image received from the remote mobile device of the user comprises a video image.

4. The method of claim 1, wherein the image artifact comprises business name.

5. The method of claim 1, wherein the image artifact comprises a brand logo.

6. The method of claim 1, wherein the image artifact comprises a trademark.

7. The method of claim 1, wherein the causing comprises transmitting a command to the remote mobile device, the command comprising an instruction defining the output of the indication of the promotion.

8. The method of claim 1, wherein the indication of the promotion comprises a highlighting of the image artifact on the display device of the remote mobile device.

9. The method of claim 1, wherein the indication of the promotion comprises an animation of the image artifact on the display device of the remote mobile device.

10. The method of claim 1, further comprising:

determining, by the server device, a location of the remote mobile device; and

determining, by the server device and based on the location of the remote mobile device, a value for a parameter defining at least one portion of the promotion.

11. The method of claim 10, wherein the causing of the display device of the remote mobile device to output the indication of the promotion comprises a causing of the display device of the remote mobile device to output an indication of the value for the parameter defining the at least one portion of the promotion.

12. A method, comprising:

acquiring, by a camera device of a user, an image of a location, the image comprising a plurality of image artifacts;

transmitting, by the camera device and to a remote server device, the plurality of image artifacts;

receiving, by the camera device and from the server device, an indication that one of the image artifacts from the plurality of image artifacts comprises a promotional trigger;

outputting, by the camera device and to the user, the image of the location; and

superimposing, in the output image and over the one of the image artifacts from the plurality of image artifacts that comprises the promotional trigger, by the camera device and in response to the receiving, a graphic representing a retail promotion.

13. The method of claim 12, further comprising:

receiving, by the camera device, an input comprising a selection of the superimposed graphic; and

transmitting, by the camera device and in response to the receiving of the selection of the superimposed graphic, an indication of an activation of the retail promotion.

14. The method of claim 12, wherein the graphic comprises a highlighting of the one of the image artifacts from the plurality of image artifacts that comprises the promotional trigger.

15. The method of claim 12, wherein the one of the image artifacts from the plurality of image artifacts that comprises the promotional trigger comprises at least one of (i) a name of a business, (ii) a logo of the business, (iii) a trademark of the business, (iv) a trade dress feature of the business, and (v) an architectural feature of a location of the business.

16. The method of claim 15, wherein the graphic comprises a replacement for the one of the image artifacts from the plurality of image artifacts that comprises the promotional trigger.

17. The method of claim 15, wherein the graphic comprises an animation of a product available for sale via the business.

18. A method, comprising:

receiving, by a processing device of a first mobile electronic device of a first user, and from an image input device, image data descriptive of a product;

determining, by the processing device and based on the image data, supplemental content descriptive of the product, the supplemental content being stored in a database;

generating, by the processing device, an image overlay based on the supplemental content; and

superimposing, by the processing device, the image overlay on a real-time image of the product output by the first mobile electronic device.

19. The method of claim 18, further comprising:

receiving, via the image overlay, input from the first user; and

updating, based on the input from the first user, the supplemental content stored in the database.

20. The method of claim 19, wherein the input from the first user comprises a rating of the product.

21. The method of claim 19, wherein the input from the first user comprises a recommendation of the product.

22. The method of claim 19, wherein the input from the first user comprises a user-defined description of the product.

23. The method of claim 19, wherein the input from the first user comprises a user-recommended promotion for the product.

24. The method of claim 19, wherein the input from the first user comprises a user-defined promotion for the product.

25. The method of claim 19, further comprising:

identifying a second user associated with the first user; and

transmitting, to a second mobile electronic device of the second user, an indication of the updating of the supplemental content.

26. The method of claim 25, wherein the identifying of the second user, comprises:

determining, based on social network data stored in a database, a relationship between the first user and the second user.

27. The method of claim 25, wherein the identifying of the second user, comprises:

determining a location of the first mobile electronic device; and

determining that the second mobile electronic device is within a predetermined proximity of the first mobile electronic device.