ENHANCING SITELINKS WITH CREATIVE CONTENT
First Claim
1. A computer-implemented method for automatically matching a sitelink with a creative, the method implemented using a computing device coupled to a memory device, the method comprising:
- storing within the memory device a plurality of creatives, each creative being associated with a uniform resource locator (URL);
canonicalizing each URL associated with each of the plurality of creatives;
clustering the plurality of canonicalized URLs into creative clusters, wherein each creative cluster includes a plurality of clustered creatives each having a substantially similar canonicalized URL associated therewith;
receiving, at the computing device, a sitelink having a sitelink URL associated therewith;
canonicalizing the received sitelink URL;
matching the canonicalized sitelink URL with one of the creative clusters to generate a candidate set of creatives for the received sitelink; and
associating a selected creative from the candidate set of creatives with the received sitelink based on at least one of filter rules and a scoring methodology.
2 Assignments
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Accused Products
Abstract
Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.
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Citations
34 Claims
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1. A computer-implemented method for automatically matching a sitelink with a creative, the method implemented using a computing device coupled to a memory device, the method comprising:
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storing within the memory device a plurality of creatives, each creative being associated with a uniform resource locator (URL); canonicalizing each URL associated with each of the plurality of creatives; clustering the plurality of canonicalized URLs into creative clusters, wherein each creative cluster includes a plurality of clustered creatives each having a substantially similar canonicalized URL associated therewith; receiving, at the computing device, a sitelink having a sitelink URL associated therewith; canonicalizing the received sitelink URL; matching the canonicalized sitelink URL with one of the creative clusters to generate a candidate set of creatives for the received sitelink; and associating a selected creative from the candidate set of creatives with the received sitelink based on at least one of filter rules and a scoring methodology. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer system comprising:
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a processor; and a computer-readable storage device having encoded thereon computer readable instructions that are executable by the processor to perform functions comprising; storing within the memory device a plurality of creatives, each creative being associated with a uniform resource locator (URL); canonicalizing each URL associated with each of the plurality of creatives; clustering the plurality of canonicalized URLs into creative clusters, wherein each creative cluster includes a plurality of clustered creatives each having a substantially similar canonicalized URL associated therewith; receiving, at the computing device, a sitelink having a sitelink URL associated therewith; canonicalizing the received sitelink URL; matching the canonicalized sitelink URL with one of the creative clusters to generate a candidate set of creatives for the received sitelink; and associating a selected creative from the candidate set of creatives with the received sitelink based on at least one of filter rules and a scoring methodology. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. Computer-readable storage media having computer-executable instructions embodied thereon, wherein, when executed by at least one processor associated with a first computing device and a memory device, the computer executable instructions cause the processor to:
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store within the memory device a plurality of creatives, each creative being associated with a uniform resource locator (URL); canonicalize each URL associated with each of the plurality of creatives; cluster the plurality of canonicalized URLs into creative clusters, wherein each creative cluster includes a plurality of clustered creatives each having a substantially similar canonicalized URL associated therewith; receive, at the computing device, a sitelink having a sitelink URL associated therewith; canonicalize the received sitelink URL; match the canonicalized sitelink URL with one of the creative clusters to generate a candidate set of creatives for the received sitelink; and associate a selected creative from the candidate set of creatives with the received sitelink based on at least one of filter rules and a scoring methodology. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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Specification