Correlating Social Media Data with Location Information

• US 20140214819A1
• Filed: 01/25/2013
• Published: 07/31/2014
• Est. Priority Date: 01/25/2013
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Aitchison, Cory W.
• Granted Patent: US 9,652,473 B2
• Time in Patent Office: Days
• US Class Current: 707/724
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries

Abstract

Techniques for correlating social media data with location information are described. In at least some embodiments, social media data is gathered from a social media platform, and the social media data is processed to determine correlations between topic information from the social media data and locations. The correlations can be aggregated to generate a database of social media information. The database can be searchable with various search terms to determine interest levels at different locations for topics associated with the social media data. Results of such a search can be provided in a variety of ways, such as via maps, tables, and so on.

Claims

1. A computer-implemented method, comprising:

receiving social media data that includes topic information included in the social media data and location information correlated with the topic information;

generating a map interface that includes one or more locations identified by the location information; and

populating the map interface with indicia of the topic information such that the topic information is visually associated with the one or more locations.

2. A computer-implemented method as recited in claim 1, wherein the social media data comprises one or more of social media posts or content posted to the social media platform.

3. A computer-implemented method as recited in claim 1, wherein the topic information comprises one or more of keywords or content identifiers from the social media data.

4. A computer-implemented method as recited in claim 1, further comprising ascertaining sentiment information for the social media data, and wherein said indicia of the topic information further includes indicia of sentiment information associated with the topic information.

5. A computer-implemented method as recited in claim 1, wherein the indicia of the topic information are overlaid on geographic regions of the map interface that correspond to the locations identified by the location information.

6. A computer-implemented method as recited in claim 1, further comprising:

receiving an indication of a change to one or more search terms used to populate the map interface with the indicia of the topic information; and

causing one or more changes to the map interface based on the change to the one or more search terms.

7. A computer-implemented method as recited in claim 1, wherein said generating and said populating occur in response to a user-initiated search of the social media data.

8. A computer-implemented method as recited in claim 7, wherein said user-initiated search includes input to a search graphical user interface that enables a user to specify search parameters for searching the social media data.

9. One or more computer-readable storage media comprising instructions stored thereon that, responsive to execution by a computing device, cause the computing device to perform operations comprising:

searching a database of correlations between social media data and locations for correlations between a search term and locations;

identifying one or more correlations between the search term and one or more locations; and

outputting indicia of the one or more correlations between the search term and the one or more locations.

10. One or more computer-readable storage media as recited in claim 9, wherein said searching is responsive to user input of the search term to a graphical user interface, the graphical user interface enabling one or more other parameters for the search to be entered via user input.

11. One or more computer-readable storage media as recited in claim 10, wherein the one or more other parameters include a search period to be used for identifying the one or more correlations.

12. One or more computer-readable storage media as recited in claim 10, wherein the one or more other parameters include one or more sentiment values to be used for identifying the one or more correlations.

13. One or more computer-readable storage media as recited in claim 10, wherein the one or more other parameters include the one or more locations.

14. One or more computer-readable storage media as recited in claim 9, wherein the indicia include a map of the one or more locations with the search term overlaid on the map.

15. One or more computer-readable storage media as recited in claim 9, the operations further comprising:

monitoring the social media data for one or more criteria; and

responsive to detecting the one or more criteria, generating an alert based on the occurrence of the one or more criteria.

16. A system comprising:

one or more processors;

one or more computer-readable storage media storing computer-executable instructions that, responsive to execution by the one or more processors, cause the system to output a graphical user interface including;

a visual representation of at least one geographical location; and

visual indicia of correlation between a topic included in social media data and the at least one geographical location, the correlation being identified based on a search of a database of correlations between social media data and locations.

17. A system as described in claim 16, wherein the topic is associated with one or more keywords, and the visual indicia indicate a number of occurrences of the one or more keywords in social media data associated with the at least one geographic location.

18. A system as described in claim 16, wherein individual of the visual indicia are output at different sub-regions of the visual representation to indicate search hits for the topic at the different sub-regions.

19. A system as described in claim 16, wherein the graphical user interface further includes an indication of sentiment information associated with the correlation between the topic and the at least one geographic location.

20. A system as described in claim 16, wherein the search is initiated via user input of one or more search terms to a graphical user interface, the graphical user interface enabling multiple search parameters to be specified for searching the database.