DETERMINING AN INVITATIONAL CONTENT ITEM TYPE BASED ON PREDICTED USER ATTENTION
First Claim
1. A computer-implemented method comprising:
- determining an existence of a plurality of invitational content item types including at least audio and video;
predicting a user attention level by applying at least one attention predicting rule to client device data;
designating an invitational content item type preference based on the predicted user attention level; and
selecting an invitational content item based at least in part on the invitational content item type preference.
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Accused Products
Abstract
A media channel can include a mix of media items and invitational content items. At some point during the playback of the media channel an invitational content item can be presented. In some cases, the invitational content items eligible for presentation can be of differing types, such as video and audio. In can be advantageous to restrict presentation of video invitational content items to times when a user is likely to view the screen of the client device during playback of the invitational content item. To accomplish this one or more heuristics or rules can be applied to client device data to predict a user attention level. The user attention level can then be correlated to an invitational content item type, which can then be used to select an invitational content item for playback.
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Citations
28 Claims
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1. A computer-implemented method comprising:
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determining an existence of a plurality of invitational content item types including at least audio and video; predicting a user attention level by applying at least one attention predicting rule to client device data; designating an invitational content item type preference based on the predicted user attention level; and selecting an invitational content item based at least in part on the invitational content item type preference. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method comprising:
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predicting, via a processor, a user attention level by applying one or more user attention predicting rules to client device data; designating an invitational content item type based on the predicted user attention level; and presenting an invitational content item matching the designated invitational content type within a media stream. - View Dependent Claims (9, 10, 11, 12)
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13. A manufacture comprising:
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a non-transitory computer-readable storage medium; and a computer executable instruction stored on the non-transitory computer-readable storage medium which, when executed by a computing device, causes the computing device to perform a method comprising; applying one or more user attention heuristics to a set of device data items to predict a user attention level, the user attention level indicating a likelihood that a user will view an invitational content item presented on a device; assigning an invitational content item type of video when the predicted user attention level is visual attentive; and selecting an invitational content item based on the invitational content item type, the invitational content item selected for presentation within a media stream of content items and invitational content items. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A system comprising:
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a processor; a first module configured to control the processor to detect an invitational content item triggering event during playback of a media stream; a second module configured to control the processor to predict a user attention level by applying at least one attention predicting rule to client device data; a third module configured to control the processor to set an invitational content item type based on the predicted user attention level, wherein the predicted user attention level is one of visual attentive or audio attentive; and a fourth module configured to control the processor to select an invitational content item based on the invitational content item type. - View Dependent Claims (21, 22, 23)
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24. A computer-implemented method comprising:
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applying, via a processor, a first set of attention predicting rules to a first set of device data items to predict a user attention level; designating an invitational content item type based on the predicted user attention level; analyzing a second set of device data items to generate a user attention level override value; and selecting an invitational content item for presentation within a media stream, the selecting based at least in part on the invitational content item type and the user attention level override value. - View Dependent Claims (25, 26, 27, 28)
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Specification