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DYNAMIC PREDICTION OF ONLINE SHOPPER'S INTENT USING A COMBINATION OF PREDICTION MODELS

  • US 20140222503A1
  • Filed: 02/06/2014
  • Published: 08/07/2014
  • Est. Priority Date: 02/07/2013
  • Status: Active Grant
First Claim
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1. A computer implemented method for user intent analysis, comprising:

  • providing a processor configured for receiving a Web server request from a user through at least one of a plurality of channels;

    said processor collecting data traffic of the user at the Web server;

    said processor analyzing the collected data traffic of the user to determine a Web path taken by the user at the Web site during a visiting session as said Web site;

    said processor beginning to infer user intent from the Web path as the visiting session commences;

    said processor classifying the user based on said inferred user intent before the user leaves the Web site;

    said processor training an assistance model using the user intent that was inferred; and

    said processor providing virtual assistance by proactively including search suggestions to the user based on the assistance model.

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