COMMUNICATING A TARGETED MESSAGE TO A WIRELESS DEVICE BASED ON LOCATION AND TWO USER PROFILES
1 Assignment
0 Petitions
Accused Products
Abstract
A method for tracking patronage of a customer in at least one casino property is described. The method comprises monitoring a wireless handset that determines the location of the customer. The method then proceeds to generate a user profile that comprises user preferences and monitored betting activity associated with the customer and accumulated points stored in a customer account according to a monetary value of the monitored betting activity. Complementary goods or services are determined based on the accumulated points associated with the customer account. A message is sent to the wireless handset associated with the complementary goods or services that is consistent with the user preferences.
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Citations
62 Claims
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1-41. -41. (canceled)
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42. A method for communicating a targeted message to a particular user, the method comprising:
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generating a first user profile by accessing a first node that monitors a plurality of historical user transactions at a particular location; receiving the first user profile at a merchant node; receiving a second user profile that is generated directly by the particular user; enabling the merchant node to access the second user profile; enabling a wireless device associated with the particular user to communicate with the merchant node; enabling the particular user accessing the wireless device to opt-in to provide location information to a location networked component; monitoring the wireless device with the location networked component to determine the location of the wireless device; and communicating a targeted message to the wireless device from the merchant node based on a combination of the location of the wireless device, the first user profile, and the second user profile; and enabling the user'"'"'s wireless device to perform a transaction associated with the targeted message; and completing the transaction associated with the targeted message with the user'"'"'s wireless device. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49)
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50. A system for communicating a targeted message to a particular user, the system comprising:
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a first node that monitors a plurality of historical user transactions at a particular location; a first user profile associated with a particular user, wherein the first user profile is generated by accessing the first node; a merchant node that accesses the first user profile; a second user profile generated directly by the particular user; a user wireless device associated with the particular user that communicates with the merchant node; a location networked component that monitors a location of the user wireless device when a user opts-in to provide location information; a targeted message communicated to user wireless device from the merchant node based on the first user profile, the second user profile, and the location of the wireless device; and a transaction associated with the targeted message performed by the user interacting with the user wireless device. - View Dependent Claims (51, 52, 53, 54, 55, 56, 57)
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58. A system for communicating a targeted message to a particular user, the system comprising:
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a first node configured to monitor a plurality of historical user transactions at a particular location; a first user profile associated with a particular user, wherein the first user profile is configured to be generated by accessing the first node; a merchant node configured to access the first user profile; a second user profile configured to be generated directly by the particular user; a user wireless device associated with the particular user that is configured to communicate with the merchant node; a location networked component configured to monitor a location of the user wireless device when a user opts-in to provide location information; a targeted message configured to be communicated to the user wireless device from the merchant node based on the first user profile, the second user profile, and the location of the wireless device; and a transaction associated with the targeted message, wherein the transaction is configured to be performed by the user interacting with the user wireless device. - View Dependent Claims (59, 60, 61, 62)
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Specification