SYSTEMS AND METHODS FOR ENCRYPTING LOCATION BROADCASTS

• US 20140222573A1
• Filed: 01/31/2014
• Published: 08/07/2014
• Est. Priority Date: 02/01/2013
• Status: Abandoned Application

• Current Assignee: BBY Solutions Incorporated (Best Buy Co., Inc.)
• Original Assignee: Swirl Networks, Inc.
• Inventors: Middleton, Thomas, Boes, Robert Todd
• Application Number:
  US14/169,964
• Publication Number:
  US 20140222573A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06F 8/65 Updates security arrangements therefor G06F21/57
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 2220/00 Business processing using cryptography
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 41/082 the condition being updates or upgrades of network functionality
• CPC Class Codes: H04L 63/0435 wherein the sending and receiving network entities apply symmetric encryption, i.e. same key used for encryption and decryption cryptographic mechanisms or cryptographic arrangements for symmetric key encryption H04L9/06
• CPC Class Codes: H04L 9/0819 Key transport or distribution, i.e. key establishment techniques where one party creates or otherwise obtains a secret value, and securely transfers it to the other(s) network architectures or network communication protocols for key distribution in a packet data network H04L63/062
• CPC Class Codes: H04W 12/04 Key management, e.g. using generic bootstrapping architecture [GBA]
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

The present disclosure provides a system and method for providing a user with supplemental content based on the user'"'"'s preferences and location. The disclosure provides a computer program that allows users to discover and organize content from a platform that is accessible from a mobile device or computer. Additionally, the disclosure provides a system for determining a user'"'"'s location while indoors. The system can associate the user'"'"'s location with specific content or items in a store and provide the user with supplemental content related to those items.

Claims

1. A method for displaying supplemental content to a user, the method comprising:

receiving, by a server, a beacon identification from a client device;

determining, by the server, a premises with which the beacon identification is associated;

sending, by the server, a request for supplemental content and an indication of the determined premises to a content database;

receiving, by the server, a supplemental content item associated with the indication of the determined premises from the content database; and

transmitting, by the server, the supplemental content item to the client device for display.

2. The method of claim 1, further comprising selecting the supplemental content item from a plurality of supplemental content items using an ad auction.

3. The method of claim 1, further comprising receiving a request for supplemental content from the client device.

4. The method of claim 1, further comprising determining a micro-location within the premises associated with the beacon identification.

5. The method of claim 4, further comprising selecting the supplemental content item responsive to the determined micro-location within the premises.

6. The method of claim 4, further comprising updating the micro-location within the premises associated with the beacon identification.

7. The method of claim 1, further comprising receiving the supplemental content item from a third party.

8. The method of claim 1, wherein the supplemental content is an advertisement.

9. A system for displaying supplemental content to a user, the system comprising:

a server configured to;

receive a beacon identification from a client device;

determine a premises with which the beacon identification is associated;

send a request for supplemental content and an indication of the determined premises to a content database;

receive a supplemental content item associated with the indication of the determined premises from the content database; and

transmitting the supplemental content item to the client device for display.

10. The system of claim 9, wherein the server is further configured to select the supplemental content item from a plurality of supplemental content items using an ad auction.

11. The system of claim 9, wherein the server is further configured to receive a request for supplemental content from the client device.

12. The system of claim 9, wherein the server is further configured to determine a micro-location within the premises associated with the beacon identification.

13. The system of claim 12, wherein the server is further configured to select the supplemental content item responsive to the determined micro-location within the premises.

14. The system of claim 12, wherein the server is further configured to update the micro-location within the premises associated with the beacon identification.

15. The system of claim 9, wherein the server is further configured to receive the supplemental content item from a third party.

16. The system of claim 9, wherein the supplemental content is an advertisement.

17. A non-transitory computer readable medium having instructions stored thereon, the instructions, when executed by a processor, cause the processor to:

receive a beacon identification from a client device;

determine a premises with which the beacon identification is associated;

send a request for supplemental content and an indication of the determined premises to a content database;

receive a supplemental content item associated with the indication of the determined premises from the content database; and

transmitting the supplemental content item to the client device for display.

18. The non-transitory computer readable medium of claim 17, further comprising instructions, when executed by a processor, cause the processor to select the supplemental content item from a plurality of supplemental content items using an ad auction.

19. The non-transitory computer readable medium of claim 17, further comprising instructions, when executed by a processor, cause the processor to determine a micro-location within the premises associated with the beacon identification.

20. The non-transitory computer readable medium of claim 19, further comprising instructions, when executed by a processor, cause the processor to select the supplemental content item responsive to the determined micro-location within the premises.