Trusted Social Networks

• US 20140222833A1
• Filed: 11/12/2013
• Published: 08/07/2014
• Est. Priority Date: 11/09/2012
• Status: Active Application

• Current Assignee: Trusper, Inc.
• Original Assignee: Trusper, Inc.
• Inventors: Jia, Jack Shilian, Bradshaw, Robert David Jr., Jiao, Yan Carrie, Gui, Yuwei, Brave, Scott Brenner
• Application Number:
  US14/078,393
• Publication Number:
  US 20140222833A1
• Time in Patent Office: Days
• US Class Current: 707/748
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The present invention extends to methods, systems, and computer program products for trusted social networking. Embodiments of the invention include a trusted social network that adds value by sharing information that is both of interest to a user (e.g., based on needs, preferences, and time and place) and is from trusted sources (e.g., friends). Tips associated with the trusted social network can be created (as well as presented) and viewed through a client program that provides an interface to the trusted social network. In some embodiments, the client program is used to present the user interface and handle interactions with the trusted social network. In other embodiments, web based constructs are used to present the user interface and handle interactions with the trusted social network through a web browser.

Claims

1. At a computer system, the computer system including a processor and system memory, a method for selecting items for presentation to a user based on item quality, the method comprising:

accessing a plurality of items, each of the plurality of items potentially being of interest to the user;

accessing a plurality of quality scores, each quality score in the plurality of quality scores corresponding to an item in the plurality of items, each quality score indicative of a likelihood of a corresponding item being of interest to the user;

for each of a subset of items included in the plurality of items, biasing the chance of selecting the item upward as a function of the corresponding quality score for the item so as to increase the chance of selecting the item during a random selection of items; and

subsequent to biasing, randomly selecting one or more items from among the plurality of items for presentation to the user.

2. The method of claim 1, further comprising prior to accessing the plurality of quality scores:

for each item in the plurality of items;

determining a prior distribution for a quality belief curve for the item based on data from other similar items contained in the plurality of items; and

computing a new distribution for the quality belief curve for the item from user behavioral data associated with the item.

3. The method of claim 2, further comprising prior to accessing the plurality of quality scores:

for each item in the plurality of items;

calculating the quality score for the item based on statistical properties of the new distribution for the quality belief curve for the item.

4. The method of claim 3, wherein the plurality of items is a plurality of tips.

5. The method of claim 3, wherein calculating the quality score for the item based on statistical properties of the new distribution comprise selecting an optimistic point on the new distributions for the quality belief curve.

6. The method of claim 1, further comprising, prior to biasing, filtering out any items that do not meet a specific quality threshold.

7. The method of claim 1, further comprising, prior to biasing, filtering out at least one item based on associated metadata.

8. The method of claim 1, further comprising, prior to biasing, filtering out at least one item based on one or more of:

behavioral criteria and alternately derived quality scores.

9. The method of claim 1, further comprising prior to randomly selecting one or more items, for each of a second subset of items included in the plurality of items, additionally biasing selection of the item based on one or more of:

the recency of the item and metadata associated with the item.

10. A computer program product for use at a computer system, the computer program product for implement a method for selecting items for presentation to a user based on item quality, the computer program product comprising one or more computer storage media having stored thereon computer-executable instructions that, when executed at a processor, cause the computer system to perform the method including the following:

access a plurality of items, each of the plurality of items potentially being of interest to the user;

access a plurality of quality scores, each quality score in the plurality of quality scores corresponding to an item in the plurality of items, each quality score indicative of a likelihood of a corresponding item being of interest to the user;

for each item in the plurality of items;

determine a prior distribution for a quality belief curve for the item based on data from other similar items contained in the plurality of items; and

compute a new distribution for the quality belief curve for the item from user behavioral data associated with the item; and

calculate the quality score for the item based on statistical properties of the new distribution for the quality belief curve for the item;

for each of a subset of items included in the plurality of items, biasing the chance of selecting the item upward as a function of the corresponding quality score for the item so as to increase the chance of selecting the item during a random selection of items; and

subsequent to biasing, randomly selecting one or more items from among the plurality of items for presentation to the user.

11. The computer program product of claim 10, wherein the plurality of items is a plurality of tips.

12. The computer program product of claim 10, further comprising computer-executable instructions that, when executed, cause the computer system to prior to biasing, filter out any items that do not meet a specific quality threshold.

13. The computer program product of claim 10, further comprising computer-executable instructions that, when executed, cause the computer system to further bias at least one item based on the likelihood of the item triggering a financial transaction.

14. The computer program product of claim 10, further comprising computer-executable instructions that, when executed, cause the computer system to filter out at least one item based on one or more of:

behavioral criteria and alternately derived quality scores.

15. The computer program product of claim 10, further comprising computer-executable instructions that, when executed, cause the computer system to prior to randomly selecting one or more items, for each of a second subset of items included in the plurality of items, additionally biasing selection of the item based on one or more of:

the recency of the item and metadata associated with the item.

16. A social networking system for providing tips to users, the social network system comprising:

one or more processors;

system memory;

a tip database, the tip database containing one or more tips;

one or more computer storage devices having stored computer executable instructions representing a matching engine, the matching engine configured to;

access a plurality of tips from the tip database, each of the plurality of tips potentially being of interest to a user;

access a plurality of quality scores, each quality score in the plurality of quality scores corresponding to tip in the plurality of tips, each quality score indicative of a likelihood of a corresponding tip being of interest to the user;

for each of a subset of tips included in the plurality of tips, bias the chance of selecting the tip upward as a function of the corresponding quality score for the tip so as to increase the chance of selecting the tip during a random selection of tips; and

subsequent to biasing, randomly select one or more tips from among the plurality of tips for presentation to the user.

17. The social networking system of claim 16, further comprising a filter module, the filter module configured to, prior to biasing, filter out any tips that do not meet a specific quality threshold.

18. The social networking system of claim 16, further comprising a bias module, the bias module configured to further bias at least one tip based on the likelihood of the tip triggering a financial transaction.

19. The social networking system of claim 16, further comprising a filter module, the filter module configured filter out at least one tip based on one or more of:

behavioral criteria and alternately derived quality scores.

20. The social networking system of claim 16, further comprising a filter module, the filter module configured filter out at least one tip based on metadata associated with the tip.