Method of Target Advertising

• US 20140229254A1
• Filed: 02/14/2013
• Published: 08/14/2014
• Est. Priority Date: 02/14/2013
• Status: Abandoned Application

• Current Assignee: Alexandre Dammous, Renaud Migeot
• Original Assignee: Alexandre Dammous, Renaud Migeot
• Inventors: Dammous, Alexandre, Migeot, Renaud
• Application Number:
  US13/766,957
• Publication Number:
  US 20140229254A1
• Time in Patent Office: Days
• US Class Current: 705/14.19
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A method of target advertising comprises creating an advertisement, selecting a target audience, selecting a per-feedback reward, selecting a budget, sending the advertisement to members of the target audience, receiving feedback from a subset of the members, paying a reward to the subset based at least in part on the per-feedback reward, and repeating steps until reaching the budget.

Claims

1. A method of target advertising, comprising:

a) creating an advertisement;

b) selecting a target audience;

c) selecting a per-feedback reward;

d) selecting a budget;

e) sending the advertisement to members of the target audience;

f) receiving feedback from a subset of the members;

g) paying a reward to the subset based at least in part on the per-feedback reward; and

h) repeating steps e)-g) until reaching the budget.

2. The method as claimed in claim 1, wherein step e) comprises sending the advertisement to the members of the target audience via a wireless connection to mobile devices.

3. The method as claimed in claim 1, wherein step b) comprises selecting the target audience according to at least one of demographics, geographic location, and indicated interests.

4. The method as claimed in claim 1, wherein the feedback comprises at least one of a comment, a rating, and a purchase.

5. The method as claimed in claim 1, wherein step g) comprises paying the reward to the subset in the form of cards redeemable for at least one of goods, services, and cash.

6. The method as claimed in claim 1, further comprising tracking an advertisement campaign through an advertisement campaign analysis.

7. The method as claimed in claim 6, wherein the analysis comprises at least two of:

a real-time feedback disclosure, a penetration rate, comparison of a current campaign to a prior campaign, and a conversion rate.

8. The method as claimed in claim 1, further comprising identifying abuse by abusive members of the target audience.

9. The method as claimed in claim 8, wherein the step of identifying abuse depends on at least one of:

duplicate names, duplicate addresses, systematic opening of all advertisements received, and systematic identical rating of advertisements received.

10. A method of target advertising, comprising:

a) entering user information into a server;

b) providing a mobile device;

c) indicating a willingness to receive advertisements via the mobile device;

d) receiving advertisements wirelessly via the mobile device, the advertisements selected at least in part on the user information;

e) viewing the advertisements;

f) providing feedback regarding the advertisements; and

g) receiving a reward for providing the feedback.

11. The method as claimed in claim 10, further comprising sending at least one of the advertisements to others.

12. The method as claimed in claim 10, further comprising changing the user information after viewing the advertisements.

13. The method as claimed in claim 10, further comprising selecting a list of preferred rewards for providing feedback.

14. The method as claimed in claim 10, wherein the user information comprises at least one of demographics, geographic location, and indicated interests.

15. The method as claimed in claim 10, wherein the feedback comprises at least one of a comment, a rating, and a purchase.

16. The method as claimed in claim 10, wherein step g) comprises receiving the reward in the form of a card redeemable for at least one of goods, services, and cash.

17. The method as claimed in claim 10, wherein step g) comprises receiving the reward for providing the feedback only when a predetermined threshold has been reached.