DATA COLLECTION AND TARGETED ADVERTISING SYSTEMS AND METHODS
First Claim
1. A mobile telecommunications device comprising:
- a display for displaying content to a user;
one or more input devices for collecting input from the user; and
one or more processors adapted and programmed to communicate with a server system and to present targeted advertisements to the user, the advertisements being targeted based at least in part on usage statistics stored on the server system and having been previously collected from the mobile telecommunications device.
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Accused Products
Abstract
Embodiments of a mobile device and server system are described. The mobile devices communicate with the server system and present targeted content, such as advertisements to the mobile device users. The content is targeted based on usage statistics stored on the server system which were previously collected from the mobile device. The server receives the usage statistics collected from the mobile device, makes inferences about preferences of users by tracking application and/or content usage behaviors of the users, generates recommendations for advertisements targeted toward the users of the mobile devices based on usage statistics; and transmits the recommendations to one or more of the mobile devices for presentation to the user(s).
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Citations
18 Claims
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1. A mobile telecommunications device comprising:
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a display for displaying content to a user; one or more input devices for collecting input from the user; and one or more processors adapted and programmed to communicate with a server system and to present targeted advertisements to the user, the advertisements being targeted based at least in part on usage statistics stored on the server system and having been previously collected from the mobile telecommunications device. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for presenting targeted advertisements to a user of a mobile telecommunications device comprising:
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collecting usage statistics from the mobile telecommunications device; transmitting the usage statistics to a server system; receiving recommended targeted advertisements from the server system, the advertisements being recommended by the server system based at least in part on the collected usage statistics; and presenting one or more of the recommended targeted advertisements to the user via the mobile telecommunications device. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method for identifying a mobile telecommunications device for purposes of collecting usage statistics and recommending targeted advertising comprising:
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collecting usage statistics from the mobile telecommunications device; receiving a mobile device identifier from the server system; transmitting the usage statistics to a server system such that the server system can associate the usage statistics with the mobile telecommunications device; and receiving recommended targeted advertisements from the server system, wherein the advertisements are targeted based at least in part on the transmitted usage statistics. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification