DEVICE FOR PROVIDING KEYWORD ADVERTISING, METHOD FOR PROVIDING SUCH KEYWORD ADVERTISING, AND RECORDING MEDIUM ON WHICH IS RECORDED A PROGRAM FOR EXECUTING SAME

• US 20140229283A1
• Filed: 03/21/2012
• Published: 08/14/2014
• Est. Priority Date: 10/11/2011
• Status: Active Application

• Current Assignee: Eleven Street Co., Ltd.
• Original Assignee: SK Planet Co., Ltd. (SK Telecom Co., Ltd.)
• Inventors: Kim, Shin Myung
• Granted Patent: US 10,290,024 B2
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A device for providing keyword advertising capable of efficiently setting advertising costs, when providing keyword advertising via a network; a method for providing such keyword advertising; and a recording medium on which is recorded a program for executing same are provided. Billing is executed based on a final-bid price by one or more advertiser requesting to bid for specific keyword advertising but also by: confirming the bid time of each advertiser and setting a final-bid raking based on the bid amount; setting a final-bid ranking, that is based on the bid time, for advertisers who submitted the same bid amount; and setting, as the final-bid price of each advertiser, a monetary amount with a high pre-set amount vis-à-vis bids of advertisers entering final-bid in lower ranking based on the set final-bid ranking.

Claims

1. A keyword advertising providing device comprising:

a communication unit configured to transmit and receive data over a network;

an advertising processing unit configured to receive a request for a bid on specific keyword advertising, check a bid price and a bid time of each advertiser, set a final-bid ranking according to the bid price and the bid time of the advertiser, and set, as a final-bid price, a price obtained by adding a preset price to a bid price proposed by an advertiser ranked directly below each advertiser based on the final-bid ranking of the advertiser;

a keyword search unit configured to receive a keyword search request from each of one or more user terminals and transmit, to the user terminal, advertising information of one or more advertisers selected according to a search result corresponding to the keyword search request and the final-bid ranking of the keyword advertising;

a charging processing unit configured to calculate an advertising cost for the advertising information based on the final-bid price set for each advertiser to provide the calculated advertising cost to the advertiser terminal; and

a storage unit configured to store one or more of keyword advertising bid information including the bid price and the bid time of each of the one or more advertisers, keyword advertising final-bid information including the final-bid ranking and the final-bid price of the advertiser, advertising information of each of the one or more advertisers, and advertising output information corresponding to the advertising information.

2. The keyword advertising providing device of claim 1, wherein the advertising processing unit comprises:

a bid processing module configured to receive the bid price of each of the one or more advertisers who have requested bids on specific keyword advertising from the advertiser terminal, check the bid time of each advertiser, the bid time being a time at which the bid price is received, and register the bid price and the bid time; and

a final-bid setting module configured to set the final-bid ranking of each of the one or more advertisers according to the bid price and the bid time registered by the bid processing module and set, as a final-bid price of each advertiser, a price obtained by adding the preset price to the price obtained by adding a preset price to a bid price proposed by an advertiser ranked directly below each advertiser based on the final-bid ranking of the advertiser.

3. The keyword advertising providing device of claim 2, wherein, when the advertiser places a rebid at the same price, the bid processing module updates the bid time to a rebid time.

4. The keyword advertising providing device of claim 2, wherein the final-bid setting module groups advertisers who have proposed the same bid price into one bid group to set the same final-bid price to the advertisers grouped into one bid group.

5. The keyword advertising providing device of claim 4, wherein the final-bid setting module sets the final-bid ranking to each of the advertisers grouped in one bid group, in order of earlier bid time.

6. The keyword advertising providing device of claim 2, wherein, when only one advertiser has requested a bid on the specific keyword advertising, the final-bid setting module sets a preset lowest bid price as the final-bid price.

7. A keyword advertising providing method using a keyword advertising providing device for communicating between one or more advertiser terminals and one or more user terminals over a network, the keyword advertising providing method comprising:

receiving a request, by each of one or more advertisers, for a bid on specific keyword advertising from each of the one or more advertiser terminals;

receiving a bid price on the keyword advertising from the each of the one or more advertiser terminals;

checking a bid time when the bid price is received;

setting a final-bid ranking for each advertiser in order of higher bid price and earlier bid time;

setting, as a final-bid price of each advertiser, a price obtained by adding a preset price to a bid price proposed by an advertiser ranked directly below each advertiser based on the final-bid ranking of the advertiser;

transmitting advertising information of each advertiser to each user terminal according to the final-bid ranking; and

calculating an advertising cost of each advertiser for the advertiser information based on the final-bid price.

8. The keyword advertising providing method of claim 7, wherein the setting of the final-bid ranking comprises grouping advertisers who have proposed the same bid price into one bid group to set the same final-bid price to the advertisers grouped into one bid group.

9. The keyword advertising providing method of claim 7, wherein, when only one advertiser has requested a bid on the specific keyword advertising, the setting of the final-bid price comprises setting a preset lowest bid price as the final-bid price.

10. A computer readable recording medium having a program recorded therein, the program causing a computer to execute:

receiving a bid price on keyword advertising from each of one or more advertisers who have requested bids on a specific keyword;

extracting a bid time when the bid price is received from the advertiser;

setting a final-bid ranking for each advertiser in order of higher bid price and earlier bid time;

setting, as a final-bid price of each advertiser, a price obtained by adding a preset price to a bid price proposed by an advertiser ranked directly below each advertiser based on the final-bid ranking of the advertiser;

selecting advertising information of the advertiser according to the final-bid ranking to output the selected advertising information together with a search result; and

calculating an advertising cost of each advertiser as the advertising information is output.