ENHANCED SHARED SCREEN EXPERIENCES FOR CONCURRENT USERS

• US 20140229289A1
• Filed: 02/13/2013
• Published: 08/14/2014
• Est. Priority Date: 02/13/2013
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Rao, Supreeth Hosur Nagesh, Ningappa, Shivakumar, Narravula, Sundeep, Chugh, Rahul
• Application Number:
  US13/766,553
• Publication Number:
  US 20140229289A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

In one embodiment, a group of two or more individuals may be identified. A group profile associated with the group of two or more individuals may be obtained. One or more content items and/or one or more advertisements suitable for presenting to the group of two or more individuals may be identified based, at least in part, upon the group profile. The one or more content items and/or one or more advertisements may be provided for access by the group of two or more individuals.

Claims

1. A method, comprising:

identifying a group of two or more individuals;

obtaining a group profile associated with the group of two or more individuals;

identifying one or more content items and/or one or more advertisements suitable for presenting to the group of two or more individuals based, at least in part, upon the group profile; and

providing the one or more content items and/or one or more advertisements to the group of two or more individuals.

2. The method of claim 1, wherein the group of two or more individuals concurrently accesses a shared screen of a shared device, wherein the one or more content items and/or advertisements are provided to the shared device.

3. The method of claim 1, wherein identifying the group of two or more individuals comprises obtaining or generating a group token associated with the group of two or more individuals.

4. The method of claim 1, wherein identifying the group of two or more individuals comprises:

receiving identification information of at least one of the two or more individuals in the group of two or more individuals.

5. The method of claim 1, wherein obtaining a group profile comprises:

generating the group profile, at least in part, from a user profile of each of the two or more individuals in the group of two or more individuals.

6. The method of claim 1, further comprising:

obtaining a set of group preferences associated with the group of two or more individuals;

wherein the group profile is generated or modified according to the set of group preferences.

7. The method of claim 6, wherein the set of group preferences is indicated, selected, or specified by a group leader of the group of two or more individuals.

8. The method of claim 1, further comprising:

receiving an indication that at least one of

     1) one of the two or more individuals is leaving or has left the group of two or more individuals or

     2) an individual has joined or is joining the group of two or more individuals; and

generating, modifying or retrieving the group profile according to the indication to reflect at least one of

     1) that the one of the two or more individuals is no longer in the group of two or more individuals or

     2) an individual has joined or is joining the group of two or more individuals.

9. The method of claim 1, wherein the group profile indicates characteristics of the group of two or more individuals.

10. The method of claim 1, wherein the group profile defines a common denominator of the group of two or more individuals.

11. The method of claim 1, wherein the group profile comprises a targeting profile and/or a set of one or more targeting rules for identifying content or advertisements suitable for presenting to the group of two or more individuals.

12. The method of claim 1, wherein the group profile comprises a privacy profile and/or a set one or more privacy rules for providing content addressed to a single individual in the group of two or more individuals to the group of two or more individuals.

13. The method of claim 1, further comprising:

tracking behavior of the group of two or more individuals; and

recording characteristics of the behavior of the group of two or more individuals such that the group profile is updated based, at least in part, upon the characteristics.

14. The method of claim 13, wherein identifying one or more content items and/or one or more advertisements suitable for presenting to the group of two or more individuals is performed based, at least in part, upon the characteristics of the behavior of the group of two or more individuals.

15. An apparatus, comprising:

one or more processors; and

one or more memories, at least one of the processors or memories being configured for;

identifying a group of two or more individuals;

obtaining a group profile associated with the group of two or more individuals;

identifying one or more content items and/or one or more advertisements suitable for presenting to the group of two or more individuals based, at least in part, upon the group profile; and

providing the one or more content items and/or the one or more advertisements for access by the group of two or more individuals.

16. The apparatus of claim 15, wherein the group of two or more individuals accesses a shared screen of a shared device, and wherein the one or more content items and/or advertisements are provided to the shared device.

17. The apparatus of claim 15, wherein the group profile comprises a set of one or more targeting rules for identifying content or advertisements suitable for presenting to the group of two or more individuals.

18. The apparatus of claim 15, wherein the group profile comprises a set one or more privacy rules for providing content addressed to a single individual in the group of two or more individuals.

19. At least one non-transitory computer-readable medium storing thereon computer-readable instructions, comprising:

instructions for identifying a group of two or more individuals;

instructions for obtaining a group profile associated with the group of two or more individuals;

instructions for identifying one or more content items and/or one or more advertisements suitable for presenting to the group of two or more individuals based, at least in part, upon the group profile; and

instructions for providing the one or more content items and/or advertisements for access by the group of two or more individuals.

20. The at least one non-transitory computer-readable medium of claim 19, wherein the group of two or more individuals accesses a shared screen of a shared device, and wherein the one or more content items and/or advertisements are provided to the shared device.