SYSTEMS FOR DISTRIBUTING CONTENT FROM AFFILIATED ENTITY RANKINGS

• US 20140229299A1
• Filed: 02/12/2013
• Published: 08/14/2014
• Est. Priority Date: 02/12/2013
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Compain, Adam J. Spanky, Fineo, Kenneth
• Application Number:
  US13/765,197
• Publication Number:
  US 20140229299A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems, methods, and computer-readable storage media that may be used to provide content based on third-party ratings are provided. One method includes receiving data identifying a plurality of affiliated entities that a content provider wishes to promote within published content. The method further includes receiving rating data from one or more third party entities. The rating data relates to one or more of the plurality of affiliated entities. The method further includes selecting two or more affiliated entities from among the plurality of affiliated entities for inclusion within a published content item based on the ranking data from the one or more third party entities. The method further includes generating the published content item including content relating to the two or more selected affiliated entities.

Claims

1. A method comprising:

receiving, at a computerized content publication system from a content provider, data identifying a plurality of affiliated entities that the content provider wishes to promote within published content;

retrieving, at the content publication system from one or more computerized systems of one or more third party entities, rating data from the one or more third party entities, wherein each of the one or more third party entities is an entity other than the content provider and the plurality of affiliated entities, and wherein the rating data relates to one or more of the plurality of affiliated entities;

selecting, at the content publication system, two or more affiliated entities from among the plurality of affiliated entities for inclusion within a published content item based on the ranking data from the one or more third party entities;

generating, at the content publication system, the published content item including content relating to the two or more selected affiliated entities; and

transmitting data representing the published content item to one or more computerized user devices, wherein the data is configured to cause the one or more user devices to display the published content item within an interface of the one or more user devices.

2. The method of claim 1, wherein the content relating to the two or more selected affiliated entities included in the published content comprises rating data associated with the two or more selected affiliated entities.

3. The method of claim 1, wherein selecting two or more affiliated entities comprises selecting a predetermined number of affiliated entities having highest ratings under the rating data.

4. The method of claim 1, wherein selecting two or more affiliated entities comprises selecting affiliated entities having ratings that are above a predetermined rating threshold.

5. The method of claim 1, wherein the content relating to the two or more selected affiliated entities comprises one or more links to one or more resources associated with the two or more selected affiliated entities.

6. The method of claim 1, further comprising:

receiving input relating to a user;

determining whether the input includes one or more trigger characteristics; and

selecting the two or more affiliated entities and generating the published content item based on the input when the input includes one or more trigger characteristics.

7. The method of claim 1, further comprising receiving input relating to a user, wherein selecting two or more affiliated entities from among the plurality of affiliated entities comprises selecting the two or more affiliated entities based in part on the input relating to the user.

8. The method of claim 7, wherein the input relating to the user comprises a search query, and wherein the two or more affiliated entities are selected based in part on the search query.

14. The system of claim 1, wherein the at least one computing device is configured to:

receive input relating to a user;

determine whether the input includes one or more trigger characteristics; and

select the two or more affiliated entities and generating the published content item based on the input when the input includes one or more trigger characteristics.

9. A system comprising:

at least one computing device operably coupled to at least one memory and configured to;

receive, from a content provider, data identifying a plurality of affiliated entities that the content provider wishes to promote within published content;

receive rating data from one or more third party entities, wherein each of the one or more third party entities is an entity other than the content provider and the plurality of affiliated entities, and wherein the rating data relates to one or more of the plurality of affiliated entities;

select two or more affiliated entities from among the plurality of affiliated entities for inclusion within a published content item based on the ranking data from the one or more third party entities; and

generate the published content item including content relating to the two or more selected affiliated entities.

10. The system of claim 9, wherein the content relating to the two or more selected affiliated entities included in the published content comprises rating data associated with the two or more selected affiliated entities.

11. The system of claim 9, wherein the at least one computing device is configured to select a predetermined number of affiliated entities having highest ratings under the rating data.

12. The system of claim 9, wherein the at least one computing device is configured to select affiliated entities having ratings that are above a predetermined rating threshold.

13. The system of claim 9, wherein the content relating to the two or more selected affiliated entities comprises one or more links to one or more resources associated with the two or more selected affiliated entities.

15. A computer-readable storage medium having instructions stored thereon that, when executed by a processor, cause the processor to perform operations comprising:

receiving, from a content provider, data identifying a plurality of affiliated entities that the content provider wishes to promote within published content;

receiving rating data from one or more third party entities, wherein each of the one or more third party entities is an entity other than the content provider and the plurality of affiliated entities, and wherein the rating data relates to one or more of the plurality of affiliated entities;

selecting two or more affiliated entities from among the plurality of affiliated entities for inclusion within a published content item based on the ranking data from the one or more third party entities;

generating the published content item including content relating to the two or more selected affiliated entities; and

transmitting data representing the published content item to one or more user devices, wherein the data is configured to cause the one or more user devices to display the published content item within an interface of the one or more user devices.

16. The computer-readable storage medium of claim 15, wherein the content relating to the two or more selected affiliated entities included in the published content comprises rating data associated with the two or more selected affiliated entities.

17. The computer-readable storage medium of claim 15, wherein selecting two or more affiliated entities comprises selecting a predetermined number of affiliated entities having highest ratings under the rating data.

18. The computer-readable storage medium of claim 15, wherein selecting two or more affiliated entities comprises selecting affiliated entities having ratings that are above a predetermined rating threshold.

19. The computer-readable storage medium of claim 15, wherein the content relating to the two or more selected affiliated entities comprises one or more links to one or more resources associated with the two or more selected affiliated entities.

20. The computer-readable storage medium of claim 15, wherein the operations further comprise:

receiving input relating to a user;

determining whether the input includes one or more trigger characteristics; and

selecting the two or more affiliated entities and generating the published content item based on the input when the input includes one or more trigger characteristics.