METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA

• US 20140229970A1
• Filed: 02/14/2013
• Published: 08/14/2014
• Est. Priority Date: 02/14/2013
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Besehanic, Jan
• Granted Patent: US 9,313,544 B2
• Time in Patent Office: Days
• US Class Current: 725/20
• CPC Class Codes: H04H 60/29 Arrangements for monitoring broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/74 using programme related information, e.g. title, composer or interpreter
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04L 67/564 Enhancement of application control based on intercepted application data
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/8405 represented by keywords
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 5/60 for the sound signals

Abstract

Methods and apparatus to measure exposure to streaming media are described. An example method includes demultiplexing a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display. Metadata is extracted from the closed captioning transport stream. At least one of the metadata or data based on the metadata is exported to a media measurement server.

Claims

1. A method of measuring exposure to streaming media, the method comprising:

demultiplexing, with a processor, a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display;

extracting metadata from the closed captioning transport stream; and

exporting at least one of the metadata or data based on the metadata to a media measurement server.

2. The method as described in claim 1, wherein the metadata is in an ID3 format.

3. The method as described in claim 1, further comprising timestamping at least one of the metadata or the data based on the metadata.

4. The method as described in claim 1, further comprising transmitting an identifier of at least one of the media device or the display to the media measurement system.

5. The method as described in claim 1, further comprising processing the metadata to form a media exposure metric.

6. The method as described in claim 1, wherein the media stream is a Moving Picture Experts Group version 2 (MPEG2) transport stream.

7. The method as described in claim 1, wherein the closed captioning transport stream is a digital television closed captioning (DTVcc) transport stream.

8. The method as described in claim 1, wherein the metadata comprises media-identifying metadata.

9. The method as described in claim 8, further comprising ignoring closed captioning data that is not media identifying metadata

10. An apparatus to measure exposure to streaming media, the apparatus comprising:

a media interceptor to intercept a media stream intermediate a media device and a display;

a demultiplexer to demultiplex a closed captioning transport stream from the media stream;

a metadata extractor to extract metadata from the closed captioning transport stream; and

a transmitter to transmit the metadata to a media measurement server.

11. The apparatus as described in claim 10, wherein the metadata extractor is to timestamp the metadata upon extraction of the metadata from the closed captioning transport stream.

12. The apparatus as described in claim 10, further comprising a metadata converter to convert the metadata into a format for transmission via the transmitter.

13. The apparatus as described in claim 12, wherein the format is a text format.

14. A tangible machine-readable storage medium comprising instructions which, when executed, cause a machine to at least:

demultiplex a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display;

extract metadata from the closed captioning transport stream; and

export at least one of the metadata or data based on the metadata to a media measurement server.

15. The machine-readable medium as described in claim 14, wherein the metadata is in an ID3 format.

16. The machine-readable medium as described in claim 14, further comprising instructions which, when executed, cause the machine to timestamp at least one of the metadata or the data based on the metadata.

17. The machine-readable medium as described in claim 14, further comprising instructions which, when executed, cause the machine to transmit an identifier of at least one of the media device or the display to the media measurement system.

18. The machine-readable medium as described in claim 14, further comprising instructions which, when executed, cause the machine to process the metadata to form a media exposure metric.

19. The machine-readable medium as described in claim 14, wherein the media stream is a Moving Picture Experts Group version 2 (MPEG2) transport stream.

20. The machine-readable medium as described in claim 14, wherein the closed captioning transport stream is a digital television closed captioning (DTVcc) transport stream.

21. The machine-readable medium as described in claim 14, wherein the metadata comprises media-identifying metadata.

22. The machine-readable medium as described in claim 21, further comprising instructions which, when executed cause the machine to ignore closed captioning data that is not media identifying metadata

23-30. -30. (canceled)