TECHNIQUES FOR ADVERTISING

• US 20140236709A1
• Filed: 02/16/2013
• Published: 08/21/2014
• Est. Priority Date: 02/16/2013
• Status: Abandoned Application

• Current Assignee: NCR Corporation (NCR Voyix Corporation)
• Original Assignee: NCR Corporation (NCR Voyix Corporation)
• Inventors: Aguayo, Joseph Luis, Heffernan, Timothy Mark
• Application Number:
  US13/769,305
• Publication Number:
  US 20140236709A1
• Time in Patent Office: Days
• US Class Current: 705/14.44
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Techniques for advertising are provided. A mobile device is synchronized with a media feed playing on a separate device and metadata for products and services related to the media feed are presented on the mobile device. A user makes comments on selective products and services and actions are performed on the mobile device to assist the user in one or more of: acquiring additional information for the selected products and services, scheduling a time to try out the selected products and services, and purchasing and/or picking up the selected products and services.

Claims

1. A processor-implemented method programmed in memory or a non-transitory processor-readable medium and to execute on one or more processors of a mobile device configured to execute the method, comprising:

synchronizing a media feed to the mobile device, the media feed playing on a second device;

displaying metadata on the mobile device tied to the media feed, the metadata associated with products or services tied to the media feed; and

recording comments received from a user with respect to one or more of the products or the services.

2. The method of claim 1, wherein displaying further includes scrolling the metadata as a virtual catalogue on a display of the mobile device.

3. The method of claim 1, wherein display further includes filtering the metadata from available metadata acquired with the media feed based on a profile of the user.

4. The method of claim 1, wherein recording further includes identifying a particular comment as a social media like indication for selective ones of the one or more products or the services.

5. The method of claim 1, wherein recording further includes identifying a particular comment as a tag for later recall on behalf of the user.

6. The method of claim 1, wherein recording further includes collecting and remotely reporting the comments with an identifier for the user and an identifier for the media feed.

7. The method of claim 1 further comprising, presenting a basket of selected ones of the products or the services tied to the comments at a conclusion of the media feed on the second device or when instructed by the user.

8. The method of claim 7, wherein presenting further includes receiving a selection from the user for a particular good or a particular service identified in the basket.

9. The method of claim 8, wherein receiving further includes determining whether the selection is unique or ubiquitously available by enterprises.

10. The method of claim 9, wherein determining further includes providing the user with an availability associated with the selection when it is unique and not presently available.

11. The method of claim 9, wherein determining further includes locating particular enterprises in geographic proximity to the mobile device and listing those particular enterprises on the mobile device for the user when the selection is ubiquitously available.

12. The method of claim 11, wherein locating further includes interacting with an interface of a selected enterprise that is selected from the particular enterprises, the selected enterprise identified by the user, and scheduling a date and time for the user to visit the selected enterprise and try out the selection.

13. The method of claim 11, wherein locating further includes interacting with an interface of a selected enterprise that is selected from the particular enterprises, the selected enterprise identified by the user, and assisting the user in purchasing the selection for pickup at the selected enterprise.

14. The method of claim 1 further comprising, interacting with the user to develop a profile that is remotely recorded.

15. The method of claim 1 further comprising, interacting with the user to enroll the user in a loyalty program.

16. A processor-implemented method programmed in memory or a non-transitory processor-readable medium and to execute on one or more processors of a server device configured to execute the method, comprising:

collecting metrics from a plurality of mobile apps over a network, the metrics for selections, comments, and instructions received from users when interacting with the mobile apps on mobile devices of the users, each mobile app synchronized with a media selection that plays on a different device from that mobile device and each mobile app at least initially presenting a dynamic list of goods and services tied to that mobile app'"'"'s media selection;

managing remote profiles for the users via dynamic communications with the mobile apps.

17. The method of claim 16 further comprising, initially distributing the mobile apps to a network-based app store for delivery to some or all of the users or dynamically distributing the mobile apps directly to some or all of the users via those users'"'"' mobile devices.

18. The method of claim 16 further comprising, organizing the metrics based on contract terms.

19. The method of claim 18 further comprising, reporting the organized metrics to one or more entities associated with the contract terms.

20. The method of claim 16 further comprising, developing customer segments or marketing campaigns based on periodic analysis of the metrics, the users, and the media selections.

21. The method of claim 16, wherein managing profiles further includes using at least some remote profiles to automatically enroll some of the users in loyalty programs for selected retailers or to automatically enroll some of the users in a specific loyalty program associated with the mobile apps.

22. The method of claim 16, wherein managing profiles further includes dynamically receiving at least some of the remote profiles from interactions with some of the users.

23. The method of claim 16, wherein managing profiles further includes dynamically deriving at least some of the remote profiles from specific metrics associated with specific users.

24. The method of claim 16, wherein managing profiles further includes dynamically updating at least some of the remote profiles from specific metrics associated with specific users.

25. The method of claim 16, wherein managing profiles further includes dynamically configuring each of the mobile apps at startup of that mobile app on its mobile device based on a specific remote profile for a specific user.

26. A processor-implemented method programmed in memory or a non-transitory processor-readable medium and to execute on one or more processors of a device configured to execute the method, comprising:

providing an interface to a user for tagging products and services in existing media selections;

receiving tags from the user via the interface, each tag synchronized with playing its media selection and each tag identifying a particular product or service; and

linking the synchronized tags with the media selections.

27. The method of claim 26 further comprising, dynamically delivering a set of the synchronized tags to a mobile app that is synchronized to a given media selection associated with the set.

28. The method of claim 26 further comprising, packaging a set of the synchronized tags with distribution of a given media selection associated with the set.

29. The method of claim 26, wherein receiving further includes receiving some tags automatically from an automated application that digitally processes one or more of the media selections.

30. The method of claim 26, wherein receiving further includes providing at least some tags related to gift card services or research services.

31. A system, comprising:

a server having memory configured with a advertising manager that executes on one or more processors of the server; and

the server or a different server configured to distribute an advertising app to a mobile device of a consumer;

wherein the advertising app is configured to synchronize with a media selection to display a dynamic list of goods and services related to playing the media on a different device from the mobile device and receive comments from the consumer with respect to selective ones of those goods and those services, and wherein the advertising app is configured to collect metrics on interactions with the consumer and report the metrics back to the advertising manager.

32. The system of claim 31, wherein different device is one of:

a digital sign, a television, and a multimedia device in communication with the mobile device.

33. The system of claim 31, wherein the mobile device is one of:

a phone, a tablet, and a laptop.

34. The system of claim 31, wherein the server is part of a cloud processing environment.

35. The system of claim 31, wherein the advertising app is configured to negotiate or to deliver offers from enterprises associated with the list, the offers redeemable by the consumer with those enterprises.

36. The system of claim 35, wherein the advertising app is configured to report a purchase at a given enterprise for a given offer back to the advertising manager as part of the metrics.