ECONOMIC FILTERING SYSTEM FOR DELIVERY OF PERMISSION BASED, TARGETED, INCENTIVIZED ADVERTISING

• US 20140236711A1
• Filed: 04/28/2014
• Published: 08/21/2014
• Est. Priority Date: 07/18/2000
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lim, Stanley T., Giddings, John Galen, Giddings, Laura
• Granted Patent: US 10,055,761 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user'"'"'s response to the quiz is received. A determination based on the user'"'"'s response as to whether the user is a human or an automated respondent is made.

Claims

1. A method, comprising:

transmitting, by a first computer system, a prompt to a second different computer system including one or more advertisements and a corresponding question related to the one or more advertisements;

receiving, at the first computer system, a response related to the prompt;

determining, by the first computer system, whether the received response includes a correct answer; and

when so, granting access permission to a computer-based resource responsive to the received response otherwise, not granting access to the computer-based resource.

2. The method of claim 1 wherein one of the one or more advertisements is a text, image, audio or video advertisement.

3. The method of claim 2 wherein the corresponding question relates to content presented in at least one of the one or more advertisement.

4. The method of claim 1 wherein access to the computer-based resource is access to a different advertisement.

5. The method of claim 1 wherein access to the computer-based resource is access to a video based content item.

6. The method of claim 1 wherein one of the one or more advertisements is an olfactory or taste based advertisement and wherein the question relates to what the user can smell or taste.

7. The method of claim 1 further comprising determining an amount of time or amount of resources that will be accessible under the permission before a next prompt is transmitted including adjusting an interval for a next prompt including increasing an amount of time or resources associated with the interval from a baseline amount to an increased amount when the respective response is inferred to have been provided by the human operator.

8. The method of claim 7 wherein the increased amount is based on correctness or incorrectness of the human operator'"'"'s responses to prior prompts

9. The method of claim 7 further comprising providing a second prompt after expiration of the interval.

10. The method of claim 1 wherein the computer-based resource comprises a resource adapted for sending an e-mail message.

11. The method of claim 1 wherein the computer-based resource comprises a Web site.

12. A method, comprising:

transmitting a prompt to a device including one or more advertisements and a corresponding question related to the at least one of the one or more advertisements;

receiving a response related to the prompt;

determining, by one or more processors, whether the received response includes a correct answer;

when so, granting access permission to a computer-based resource;

otherwise, not granting access permission to the computer-based resource.

13. The method of claim 12 further comprising:

determining a time to provide a second prompt wherein determining a time includes determining a time based on a correctness of the response and correctness or incorrectness of one or more prior responses to other prompts;

sending the second prompt at the second time.

14. The method of claim 12 further comprising:

determining an amount of time or amount of resources that will be accessible before a second prompt is transmitted including adjusting an interval for a next prompt including increasing an amount of time or resources associated with the interval from a baseline amount to an increased amount when the respective response is inferred to have been provided by a human operator.

15. The method of claim 14 wherein the interval is based at least in part on correctness or incorrectness of the human operator'"'"'s responses to prior prompts.

16. A system comprising:

a prompt generator for generating and transmitting a prompt to a computer system including one or more advertisements and a corresponding question related to the one or more advertisements, and a means for a human operator of a computer system to provide a respective answer thereto;

a response evaluating engine that receives a response related to the prompt, determines, whether the received response includes a correct answer; and

when so, infers that the respective response was provided by the human operator of the second computer system and grants the human operator access permission to a computer-based resource otherwise, not granting the human operator access to the computer-based resource.

17. A non transitory computer program product including instructions that when executed cause one or more processors to:

transmit a prompt to a second different computer system including one or more advertisements and a corresponding question related to the one or more advertisements, and a means for a human operator of a computer system to provide a respective answer thereto;

receive a response related to the prompt;

determine whether the received response includes a correct answer; and

when so, infer that the respective response was provided by the human operator of the second computer system and grant the human operator access permission to a computer-based resource responsive to the received response otherwise, not granting the human operator access to the computer-based resource.