System And Method To Communicate Targeted Information

• US 20140236730A1
• Filed: 04/23/2014
• Published: 08/21/2014
• Est. Priority Date: 03/28/2000
• Status: Abandoned Application

• Current Assignee: RPX Corporation
• Original Assignee: Affinity Labs of Texas, LLC
• Inventors: White, Russell W., Imes, Kevin R.
• Application Number:
  US14/259,437
• Publication Number:
  US 20140236730A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G11B 31/02 with automatic musical instruments
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1095 Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04M 1/6091 including a wireless interface
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading
• CPC Class Codes: H04M 1/72412 using two-way short-range wireless interfaces
• CPC Class Codes: H04M 1/7243 with interactive means for internal management of messages
• CPC Class Codes: H04M 1/72433 for voice messaging, e.g. dictaphones for answering incoming calls H04M1/64
• CPC Class Codes: H04M 1/72442 for playing music files
• CPC Class Codes: H04M 1/72445 : for supporting Internet browser applications
• CPC Class Codes: H04M 1/72469 : for operating the device by selecting functions from two or more displayed items, e.g. menus or icons
• CPC Class Codes: H04M 2250/64 : file transfer between terminals
• CPC Class Codes: H04W 28/14 : using intermediate storage
• CPC Class Codes: H04W 4/06 : Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 84/12 : WLAN [Wireless Local Area Networks]
• CPC Class Codes: H04W 88/06 : adapted for operation in multiple networks or having at least two operational modes, e.g. multi-mode terminals

Abstract

A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.

Claims

1. A system comprising:

a handheld device including a display, a non-volatile memory, and a processing device operable to execute instructions stored in the non-volatile memory; and

a collection of instructions stored in the non-volatile memory and operable to direct the handheld device to request a list of network addresses for a plurality of segments of an available media, to request delivery of one of the segments of the plurality of segments on a wireless communications network, and to request delivery of a different segment of the plurality of segments on a different wireless communications network.

2. The system of claim 1, wherein the available media is a video and the system outputs the available media to the display.

3. The system of claim 1, wherein the available media is selected from a group consisting of a stored media and a near real time broadcasted media.

4. The system of claim 1, wherein the wireless communications network is a local network and the different wireless communications network is a cellular network.

5. The system of claim 1, wherein the wireless communications network is a local network and the different wireless communications network is a different local network.

6. The system of claim 1, wherein the segment is configured to be output at the handheld device at or near a rate, and the different segment is configured to be output at the handheld device at or near a different rate.

7. The system of claim 1, further comprising a browser saved locally at the handheld device and configured to facilitate accessing a web page.

8. A method comprising:

requesting, from a storage medium, a list of network addresses for a plurality of segments of an available media;

requesting delivery of one of the segments of the plurality of segments such that at least a portion of the delivery occurs via a wireless communications network; and

requesting delivery of a different segment of the plurality of segments such that at least a portion of the different segment delivery occurs via a different wireless communications network.

9. The method of claim 8, wherein the available media is a video and a system outputs the available media to a display of the system.

10. The method of claim 8, wherein the available media is selected from a group consisting of a stored media and a near real time broadcasted media.

11. The method of claim 8, wherein the wireless communications network is a local network and the different wireless communications network is a cellular network.

12. The method of claim 8, wherein the wireless communications network is a local network and the different wireless communications network is a different local network.

13. The method of claim 8, wherein the segment is configured to be output at a system at or near a rate, and the different segment is configured to be output at the system at or near a different rate.

14. A cellular telephone comprising:

a display;

a non-volatile memory;

a processing device operable to execute instructions stored in the non-volatile memory; and

a collection of instructions stored in the non-volatile memory and operable to direct the processing device to request a list of network addresses for a plurality of segments of an available media, to request delivery of one of the segments of the plurality of segments on a wireless communications network, and to request delivery of a different segment of the plurality of segments on a different wireless communications network.

15. The cellular telephone of claim 14, wherein the available media is selected from a group consisting of a stored media and a near real time broadcasted media.

16. The cellular telephone of claim 14, wherein the wireless communications network is a local network and the different wireless communications network is a cellular network.

17. The cellular telephone of claim 14, wherein the wireless communications network is a local network and the different wireless communications network is a different local network.

18. The cellular telephone of claim 14, wherein the wireless communications network is a local network and the different wireless communications network is a different local network.

19. The cellular telephone of claim 14, further comprising a browser saved locally at the cellular telephone and configured to facilitate accessing a web page.