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SYSTEM AND METHOD FOR GEOLOCATION OF SOCIAL MEDIA POSTS

  • US 20140236916A1
  • Filed: 03/15/2013
  • Published: 08/21/2014
  • Est. Priority Date: 02/19/2013
  • Status: Active Grant
First Claim
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1. A system for geolocation of social media posts, comprising:

  • a social search engine stored and operating on a network-attached computer;

    a geolocation software module stored and operating on a network-attached computer; and

    a network-attached database comprising at least a media storage and a metadata storage;

    wherein the social search engine retrieves a plurality of social media content postings and stores them in the database; and

    wherein the geolocation software module carries out the following steps to geolocate a first social media content posting;

    (a) extracting any metadata present in or associated with the social media content posting;

    (b) extracting any embedded location data in or associated with the social media content posting;

    (c) identifying an author of the social media content posting;

    (d) determining if the metadata storage contains location-related data about the author, if one was identified;

    (e) determining if location data pertaining to a physical location of the author at the time of posting of the social media content posting is available;

    (f) identifying any known place names present in or associated with the social media content posting;

    (g) if a plurality of locations is obtained as a result of steps (a)-(f) that comprises more than one potential location, disambiguating, using a relevancy software module, the plurality of locations to determine a most likely location; and

    (h) geotagging the social media content posting and storing the resulting geotagged social media content posting in the metadata storage.

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