System And Method To Communicate Targeted Information

• US 20140237364A1
• Filed: 04/23/2014
• Published: 08/21/2014
• Est. Priority Date: 03/28/2000
• Status: Abandoned Application

• Current Assignee: RPX Corporation
• Original Assignee: Affinity Labs of Texas, LLC
• Inventors: White, Russell W., Imes, Kevin R.
• Application Number:
  US14/259,446
• Publication Number:
  US 20140237364A1
• Time in Patent Office: Days
• US Class Current: 715/719
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G11B 31/02 with automatic musical instruments
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1095 Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04M 1/6091 including a wireless interface
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading
• CPC Class Codes: H04M 1/72412 using two-way short-range wireless interfaces
• CPC Class Codes: H04M 1/7243 with interactive means for internal management of messages
• CPC Class Codes: H04M 1/72433 for voice messaging, e.g. dictaphones for answering incoming calls H04M1/64
• CPC Class Codes: H04M 1/72442 for playing music files
• CPC Class Codes: H04M 1/72445 : for supporting Internet browser applications
• CPC Class Codes: H04M 1/72469 : for operating the device by selecting functions from two or more displayed items, e.g. menus or icons
• CPC Class Codes: H04M 2250/64 : file transfer between terminals download of applications H04M1/72406; transfer of messages, e.g. SMS, e-mail or MMS H04M1/7243
• CPC Class Codes: H04W 28/14 : using intermediate storage
• CPC Class Codes: H04W 4/06 : Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 84/12 : WLAN [Wireless Local Area Networks]
• CPC Class Codes: H04W 88/06 : adapted for operation in multiple networks or having at least two operational modes, e.g. multi-mode terminals

Abstract

A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.

Claims

1. A method comprising:

receiving, at a network based resource, a request from an electronic device for a list of network addresses for a plurality of segments of an available media;

recognizing whether the electronic device is a mobile device or not;

providing the list to the electronic device;

receiving a request from the electronic device for one of the segments of the plurality of segments;

formatting the segment to allow communication at a first rate;

providing the segment to the electronic device;

receiving an additional request from the electronic device for an additional segment of the plurality of segments;

formatting the additional segment to allow communication at a different rate; and

providing the additional segment to the electronic device.

2. The method of claim 1, wherein the formatting steps occur prior to receiving the request for the list of network addresses.

3. The method of claim 1, further comprising enabling the available media to be presented on a display of the electronic device, wherein at least a portion of the segment is communicated to the display at the first rate.

4. The method of claim 1, wherein the available media is a video, further wherein the formatting of the segment allows for communication to a display of the electronic device at the first rate.

5. The method of claim 1, wherein a decision to request a given segment having a given formatting to allow communication at a given rate is based in part on an amount of buffer fill in a buffer of the electronic device.

6. The method of claim 5, wherein the given formatting of the given segment allows for communication to the display from the buffer of the electronic device at the given rate.

7. The method of claim 1, wherein the electronic device is not a mobile device and is a component of a home entertainment system.

8. A method comprising:

receiving, at a network based resource, a request from an electronic device for network addresses associated with a plurality of segments of an available media;

providing the network addresses to the electronic device;

receiving a request from the electronic device for one of the plurality of segments;

providing the segment to the electronic device, the segment formatted to be communicated at or below a first rate;

receiving an additional request from the electronic device for an additional segment of the plurality of segments; and

providing the additional segment to the electronic device, the additional segment formatted to be communicated at or below a rate that is different than the first rate.

9. The method of claim 8, wherein the electronic device is a wireless device.

10. The method of claim 8, wherein the request for the network addresses is an http request.

11. The method of claim 10, further comprising:

sending the request for the network addresses from an application executing on the electronic device; and

utilizing the electronic device to communicate the segment from a local buffer of the electronic device to a display of the electronic device at or below the first rate.

12. The method of claim 8, further comprising formatting the segment and the additional segment.

13. The method of claim 8, further comprising making a plurality of pieces of media available, wherein the plurality of pieces of media comprises the available media.

14. The method of claim 8, further comprising communicating an advertisement to the electronic device.

15. A system comprising:

a network based storage resource maintaining information associated with a plurality of available media options; and

a network based communication resource configured;

to provide a collection of network addresses for a plurality of segments of a given available media to a remote electronic device;

to receive a request from the remote electronic device for a segment of the given available media, wherein the segment is formatted for use at a first rate;

to provide the segment to the remote electronic device;

to receive an additional request from the remote electronic device for an additional segment of the given available media, wherein the additional segment is formatted for use at a different rate; and

to provide the additional segment to the remote electronic device.

16. The system of claim 15, wherein the segment was formatted for use at the first rate prior to the network based communication resource receiving the request for the segment.

17. The system of claim 15, further comprising an application stored in a memory system of the remote electronic device, wherein the application is configured to present a graphical user interface on a display of the remote electronic device, to include a selectable link associated with the given available media, to recognize a selection of the selectable link, to utilize the collection of network addresses to request the segment, to use the segment by communicating the segment from a local buffer to the display at or below the first rate.

18. The system of claim 17, further comprising a plurality of remote electronic devices each having a locally stored copy of the application.

19. The system of claim 17, further comprising an advertising engine configured to initiate communication of a targeted advertisement to a user of the remote electronic device.

20. The system of claim 15, wherein an http communication comprises the request for the segment and at least one of the network addresses included in the collection of network addresses has a uniform resource format.