MERCHANT-DIRECTED COMPUTER-BASED COMMERCIAL PLATFORM USABLE WITH A MARKETPLACE
First Claim
1. A self-service system for creating a merchant computing platform, the system comprising:
- a self-service computing platform module configured to allow creation of a customized computing platform and self-registration of a merchant thereon, wherein the customized computing platform is configured to allow the merchant to interact with an electronic sales marketplace; and
a Customer Relationship Management (CRM) module configured to allow management of interactions between the merchant and customers of the merchant.
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Abstract
A system and a method are disclosed a self-service computing platform having a software interface, such as a webpage, which allows a merchant or advertiser to create a customized merchant platform and use it to enroll or register itself in a marketplace. In various embodiments, a webpage is provided pre-filled merchant-specific information including offers and incentives related to customer leads. A Customer Relationship Management (CRM) service is provided to assist the merchant in contacting and managing the given customer leads. Dynamic CRM (DCRM) and Advertiser CRM (ACRM) services may further assist the merchant in managing the sales and marketing activities relating to the given customers. Such activities may include contacting, engaging, status inquiry, and sales with respect to customers whose lead information were provided to the merchant. In various embodiments, incentives given to the merchant may include new customer leads, credits, discounts, services, and the like.
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Citations
20 Claims
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1. A self-service system for creating a merchant computing platform, the system comprising:
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a self-service computing platform module configured to allow creation of a customized computing platform and self-registration of a merchant thereon, wherein the customized computing platform is configured to allow the merchant to interact with an electronic sales marketplace; and a Customer Relationship Management (CRM) module configured to allow management of interactions between the merchant and customers of the merchant. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of interacting with an electronic marketplace, the method comprising:
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creating a self-service customized computing platform configured to allow interaction with an electronic marketplace; self-registering by a merchant on the self-service customized computing platform; and interacting with the electronic marketplace using the self-service customized computing platform. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A method of managing sales leads, the method comprising:
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creating a self-service customized computing platform, by a merchant, configured to allow interaction with an electronic marketplace; and managing interactions with customers of the merchant using a Customer Relationship Management (CRM) module. - View Dependent Claims (18, 19, 20)
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Specification