SYSTEM AND METHOD OF PREDICTING PURCHASE BEHAVIORS FROM SOCIAL MEDIA
First Claim
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1. An apparatus comprising:
- a processor; and
a memory,the processor configured to;
retrieve a first social media profile;
extract express interests in the first social media profile;
identify social media categories corresponding to the express interests;
extract demographic information from the first social media profile;
correlate the identified social media categories and demographic information with ecommerce categories of purchases; and
use results from the correlating to configure a machine learning process, the machine learning process accepting a second social media profile as input and returning a prediction of an ecommerce category as output.
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Abstract
In an example embodiment, a first social media profile is retrieved. Express interests in the first social media profile are extracted, and social media categories corresponding to the express interests are identified. Demographic information is also extracted from the first social media profile. Then, the identified social media categories and demographic information are correlated with ecommerce categories of purchases. Using results from the correlating, a machine learning process is configured, the machine learning process accepting a second social media profile as input and returning a prediction of an ecommerce category as output.
72 Citations
20 Claims
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1. An apparatus comprising:
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a processor; and a memory, the processor configured to; retrieve a first social media profile; extract express interests in the first social media profile; identify social media categories corresponding to the express interests; extract demographic information from the first social media profile; correlate the identified social media categories and demographic information with ecommerce categories of purchases; and use results from the correlating to configure a machine learning process, the machine learning process accepting a second social media profile as input and returning a prediction of an ecommerce category as output. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method comprising:
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retrieving a first social media profile; extracting express interests in the first social media profile; identifying social media categories corresponding to the express interests; extracting demographic information from the first social media profile; correlating the identified social media categories and demographic information with ecommerce categories of purchases; and using results from the correlating to configure a machine learning process, the machine learning process accepting a second social media profile as input and returning a prediction of an ecommerce category as output. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A non-transitory machine-readable storage medium having embodied thereon instructions executable by one or more machines to perform operations comprising:
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retrieving a first social media profile; extracting express interests in the first social media profile; identifying social media categories corresponding to the express interests; extracting demographic information from the first social media profile; correlating the identified social media categories and demographic information with ecommerce categories of purchases; and using results from the correlating to configure a machine learning process, the machine learning process accepting a second social media profile as input and returning a prediction of an ecommerce category as output. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification