APPARATUS AND METHOD FOR PROCESSING A MULTIMEDIA COMMERCE SERVICE

• US 20140244429A1
• Filed: 02/28/2014
• Published: 08/28/2014
• Est. Priority Date: 02/28/2013
• Status: Active Grant

• Current Assignee: LG Electronics, Inc. (LG Corporation)
• Original Assignee: LG Electronics, Inc. (LG Corporation)
• Inventors: KIM, Junhee, CLAYTON, Jim, PARK, Hojoo, KIM, Hanseok, PARK, Jungnam, KIM, Youngah
• Granted Patent: US 10,319,022 B2
• Time in Patent Office: Days
• US Class Current: 705/26.7
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

A multimedia commerce brand offering environment is disclosed. Herein, a method for processing a multimedia commerce service includes the steps of storing service usage pattern data of a user using the multimedia commerce service, sensing a user action from a CPE of the user using the multimedia commerce service, comparing the sensed user action with the stored service usage pattern data of the user, extracting service usage pattern data of the user in accordance with the user action, and providing recommended commerce service information respective to the extracted service usage pattern data of the user.

Claims

1. A method for processing a multimedia commerce service, comprising:

storing service usage pattern data of a user using the multimedia commerce service;

sensing a user action from a CPE of the user using the multimedia commerce service;

comparing the sensed user action with the stored service usage pattern data of the user;

extracting service usage pattern data of the user in accordance with the user action; and

providing recommended commerce service information respective to the extracted service usage pattern data of the user.

2. The method of claim 1, wherein the step of storing service usage pattern data of a user comprises:

receiving a commerce service request of the user;

configuring a service screen of the commerce service in accordance with the received request and transmitting the configured service screen;

sensing the user action through the commerce service screen; and

storing service usage pattern data of the user corresponding to the sensed user action.

3. The method of claim 1, wherein the service usage pattern data of the user corresponding to the sensed user action corresponds to a brand visiting path pattern related to a brand identifier and product identifier based upon tracking data acquired from the user'"'"'s pointer trajectory.

4. The method of claim 1, wherein the step of sensing a user action senses the user action based upon a direct touch of a CPE, a signal being inputted through a smart phone, a remote device, a mouse, a camera, and a microphone.

5. The method of claim 1, wherein the step of extracting service usage pattern data of the user in accordance with the user action comprises:

extracting all service usage pattern data of the user similar to the user action, based upon the compared result;

deciding priority levels of the extracted service usage pattern data of the user in accordance with a pattern similarity level; and

extracting the service usage pattern data of the user corresponding to a highest priority level among the decided priority levels.

6. The method of claim 1, wherein the step of providing recommended commerce service information respective to the extracted service usage pattern data of the user comprises:

deciding a content alignment frame in accordance with the service usage pattern data of the user;

deciding alignment positions of contents in accordance with the decided contents alignment frame; and

providing brand information and respective product information corresponding to the decided alignment positions of the contents.

7. The method of claim 6, wherein the contents include moving picture images, photos, and text contents.

8. The method of claim 6, wherein the contents alignment frame corresponds to a stack structure.

9. In a device for processing a multimedia commerce service configuring a network in a CPE, the device for processing the multimedia commerce service comprises:

a communication module configured to transmit and receive data;

a storage module configured to store service usage pattern data of a user using the multimedia commerce service;

a sensing module configured to sense a user action from a CPE of the user using the multimedia commerce service;

an extraction module configured to extract service usage pattern data of the user in accordance with the user action;

an editing module configured to edit browser screen configuration of a multimedia commerce service being provided to the CPE in accordance with the extracted service usage pattern data of the user; and

a controller configured to control the communication module, the storage module, the sensing module, the extraction module, and the editing module, and to provide recommended commerce service information to the corresponding CPE through an edited browser screen in accordance with the service usage pattern data of the user.

10. The device of claim 9, wherein the controller is further configured to receive a commerce service request of the user, to configure a service screen of the commerce service in accordance with the received request and to transmit the configured service screen, to sense the user action through the commerce service screen, and to store the service usage pattern data of the user corresponding to the user action.

11. The device of claim 9, wherein the service usage pattern data of the user corresponding to the sensed user action corresponds to a brand visiting path pattern related to a brand identifier and product identifier based upon tracking data acquired from the user'"'"'s pointer trajectory.

12. The device of claim 9, wherein the sensing module is configured to sense user action based upon a direct touch of a CPE, a signal being inputted through a smart phone, a remote device, a mouse, a camera, and a microphone.

13. The device of claim 9, wherein the extraction module comprises:

a comparison unit configured to compare the detected user action with the stored service usage pattern data of the user;

a first extraction unit configured to extract all service usage pattern data of the user similar to the user action, based upon the compared result;

a priority-level decision unit configured to decide priority levels of the extracted service usage pattern data of the user in accordance with a pattern similarity level; and

a second extraction unit configured to extract the service usage pattern data of the user corresponding to a highest priority level among the decided priority levels.

14. The device of claim 9, wherein the editing module is configured to decide a content alignment frame in accordance with the service usage pattern data of the user, to decide alignment positions of contents in accordance with the decided contents alignment frame, and to provide brand information and respective product information corresponding to the decided alignment positions of the contents.

15. The device of claim 14, wherein the contents include moving picture images, photos, and text contents.

16. The device of claim 14, wherein the contents alignment frame corresponds to a stack structure.