VIDEO ANALYSIS SYSTEM

• US 20140250457A1
• Filed: 03/01/2013
• Published: 09/04/2014
• Est. Priority Date: 03/01/2013
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Ramaswamy, Sneha Modlur
• Granted Patent: US 9,749,710 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system may include an interface, memory, and a processor configured to execute instructions stored in the memory. The interface may be configured to receive a signal that may include one or more user-selected frames of video content. The processor may execute the instructions to identify a market-relevant video object in the one or more frames. The processor may also facilitate storing in the memory, market-relevant information associated with the market-relevant video object. The processor may also execute the instructions to compare the stored market-relevant information to stored advertisement information and determine ad request criteria and/or advertisement for distribution to a user based on the comparison.

Claims

1. A system, comprising:

an interface configured to receive a signal that includes user selected frames of video content;

memory that includes processor executable instructions; and

a processor connected to the memory and the interface, the processor configured to execute the instructions to;

identify a market-relevant video object in the frames;

store in the memory, market-relevant information associated with the market-relevant video object;

compare the stored market-relevant information to stored advertisement information; and

determine an advertisement for distribution to a user based on the comparison.

2. The system of claim 1, where the signal includes a user entered string, where the stored market-relevant information is first stored market-relevant information, and where the processor is configured to execute the instructions to:

identify a string portion in the user entered string;

store in the memory, second market-relevant information associated with the string portion;

compare the second stored market-relevant information to the stored advertisement information; and

determine the advertisement for distribution to the user based on the comparisons of the first and the second stored market-relevant information to the stored advertisement information.

3. The system of claim 1, where the signal includes metadata associated with the video content, the user selected frames, or the market-relevant video object, and where the processor is configured to execute the instructions to:

store in the memory, the metadata;

compare the stored metadata to the stored advertisement information; and

determine the advertisement for distribution to the user based on the comparisons of the stored market-relevant information and the metadata to the stored advertisement information.

4. The system of claim 1, where the signal includes audio data associated with the user selected frames, where the stored market-relevant information is first stored market-relevant information, and where the processor is configured to execute the instructions to:

identify a word in the audio data;

store in the memory, second market-relevant information associated with the word;

compare the second market-relevant information to the stored advertisement information; and

determine the advertisement for distribution to the user based on the comparisons of the first and the second stored market-relevant information to the stored advertisement information.

5. The system of claim 1, where the signal includes audio data associated with the user selected frames, where the stored market-relevant information is first stored market-relevant information, and where the processor is configured to execute the instructions to:

identify an audio object in the audio data;

store in the memory, second market-relevant information associated with the audio object;

compare the second market-relevant information to the stored advertisement information; and

determine the advertisement for distribution to the user based on the comparisons of the first and the second stored market-relevant information to the stored advertisement information.

6. An electronic device implemented method, comprising:

receiving, at an interface, a signal that includes user selected frames of video content;

identifying, by a processor, a market-relevant video object in the frames;

storing, in memory, market-relevant information associated with the market-relevant video object;

comparing, by the processor, the stored market-relevant information to stored advertisement information; and

determining, by the processor, ad request criteria based on the comparison.

7. The method of claim 6, where the stored market-relevant information is first stored market-relevant information and the method comprises:

receiving, at the interface, a signal that includes a user entered string;

identifying, by the processor, a market-relevant string portion in the user entered string;

storing, in the memory, second market-relevant information associated with the market-relevant string portion;

comparing, by the processor, the second stored market-relevant information to the stored advertisement information; and

determining, by the processor, the ad request criteria based on the comparisons of the first and the second stored market-relevant information to the stored advertisement information.

8. The method of claim 6, comprising:

receiving, at the interface, a signal that includes metadata associated with the video content, the user selected frames, or the market-relevant video object;

storing, in the memory, the metadata;

comparing, by the processor, the metadata to the stored advertisement information; and

determining, by the processor, the ad request criteria based on the comparisons of the stored market-relevant information and the metadata to the stored advertisement information.

9. The method of claim 6, where the stored market-relevant information is first stored market-relevant information and the method comprises:

receiving, at the interface, the signal that includes audio data associated with the user selected frames;

identifying, by the processor, an audio object in the audio data;

storing, in the memory, second market-relevant information associated with the audio object;

comparing, by the processor, the second market-relevant information to the stored advertisement information; and

determining, by the processor, the ad request criteria based on the comparisons of the first and the second stored market-relevant information to the stored advertisement information.

10. The method of claim 6, where the user selected frames are selected by a user via a user interface embedded in or communicatively coupled with an electronic device providing the video content to the user.

11. The method of claim 10, comprising transmitting, by the user interface, the ad request criteria to an advertisement server to transmit the advertisement to the electronic device to provide the advertisement during playing of the video content.

12. The method of claim 10, where the electronic device communicates the signal that includes the user selected frames directly to the user interface or via an intermediary that filters the signal.

13. The method of claim 10, where the user selected frames are selected by the user via the user interface while the video content is playing.

14. The method of claim 10, where the user interface includes a voice operated user interface, and where the user selected frames are selected by the user via the voice operated user interface.

15. An electronic device implemented method, comprising:

receiving, at an interface, a signal that includes a user entered string and user selected frames of video content;

identifying, by a processor, a market-relevant string portion and a market-relevant video object in the string and in the frames, respectively;

storing, in memory, market-relevant information associated with the market-relevant string portion and the market-relevant video object;

comparing, by the processor, the stored market-relevant information to stored advertisement information; and

determining, by the processor, ad request criteria based on the comparison.

16. The method of claim 15, comprising:

receiving, at an interface, the signal that includes metadata associated with the video content, the user selected frames, or the market-relevant video object;

storing, the metadata in the memory;

comparing, by the processor, the metadata to the stored advertisement information; and

determining, by the processor, the ad request criteria based on the comparisons of the stored market-relevant information and the metadata to the stored advertisement information.

17. The method of claim 15, comprising:

receiving, at the interface, the signal that includes audio data associated with the user selected frames;

identifying, by the processor, an audio object in the audio data;

storing, in the memory, audio information associated with the audio object;

comparing, by the processor, the audio information to the stored advertisement information; and

determining, by the processor, the ad request criteria based on the comparisons of the stored market-relevant information and the stored audio information to the stored advertisement information.

18. The method of claim 15, where the string corresponds to at least a portion of a voice or text message.

19. The method of claim 15, where the string corresponds to an Internet search query.

20. The method of claim 15, where the market-relevant string portion may include a symbol, character, word, or phrase that an advertiser has designated as relevant to advertising.