DIRECTING ADVERTISEMENTS TO COMPUTING DEVICES

• US 20140257962A1
• Filed: 03/11/2014
• Published: 09/11/2014
• Est. Priority Date: 03/11/2013
• Status: Abandoned Application

• Current Assignee: Pbc Umewin
• Original Assignee: Pbc Umewin
• Inventors: Franzetti, Pablo, Gai, Franco, Morris, Pedro
• Application Number:
  US14/203,979
• Publication Number:
  US 20140257962A1
• Time in Patent Office: Days
• US Class Current: 705/14.31
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0231 Awarding of a frequent usage incentive independent of the monetary value of a good or service purchased, or distance travelled
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An indication that a user has elected to receive interactive multimedia on a device is received. An interactive multimedia is selected. The selected interactive multimedia is customized and the customized interactive multimedia is provided to the device. The customized interactive multimedia causes the customized interactive multimedia to be consumed by the user. Additionally, a donation amount can be calculated to donate to a charitable cause based on revenue generated by an advertisement provided to a user. An incentive is determined for the user based on the revenue generated by the advertisement. A determination is made of whether the user donated a portion of the incentive. Upon determining that the user donated a portion of the incentive, a loyalty credit is calculated based on the portion of the incentive. The loyalty credit is associated with a loyalty program that rewards the user for a charitable action.

Claims

1. A method comprising:

receiving, by a processing device, an indication that a user has elected to receive interactive multimedia on a computing device associated with the user;

selecting an interactive multimedia to provide to the user;

customizing the selected interactive multimedia; and

providing the customized interactive multimedia to the computing device associated with the user, wherein providing the customized interactive multimedia to the computing device causes the customized interactive multimedia to be consumed by the user.

2. The method of claim 1, further comprising:

calculating a donation amount to donate to a charitable cause based on revenue generated by the customized interactive multimedia;

determining a user incentive for the user based on the revenue generated by the customized interactive multimedia;

determining whether the user donated a portion of the user incentive;

upon determining that the user donated a portion of the user incentive, calculating a loyalty credit to provide to the user based on the portion of the user incentive, wherein the loyalty credit is associated with a loyalty program that rewards the user for a charitable action; and

upon determining that the user did not donate a portion of the user incentive, retaining the user incentive with respect to the user.

3. The method of claim 1, wherein the customized interactive multimedia comprises at least one of a computing device wallpaper customized for an advertiser associated with the selected interactive multimedia, a computing device ringtone customized for the advertiser associated with the selected interactive multimedia, an audio file customized for the advertiser associated with the selected interactive multimedia, or a computing device screen saver customized for the advertiser associated with the selected interactive multimedia.

4. The method of claim 1, wherein selecting the interactive multimedia to provide to the user is further based on a geographic location of the user.

5. The method of claim 2, further comprising:

calculating a content usage of the customized interactive multimedia for the user, wherein the donation amount is calculated based on the content usage of the customized interactive multimedia, and wherein the user incentive is calculated based on the content usage of the customized interactive multimedia.

6. The method of claim 5, wherein calculating the content usage comprises:

for each time interval of a plurality of time intervals, determining whether an objective associated with the customized interactive multimedia is met; and

calculating the content usage as a ratio of a number of time intervals that the objective associated the customized interactive multimedia is met and a total number of the plurality of time intervals.

7. The method of claim 2, wherein the donation amount is calculated as a predefined percentage of the revenue and the user incentive is calculated as the predefined percentage of the revenue.

8. The method of claim 2, further comprising:

calculating an additional user credit upon receiving an indication that the user has purchased a product associated with a socially responsible company.

9. The method of claim 1, further comprising:

customizing a website for an advertiser associated with the customized interactive multimedia; and

calculating an advertising discount for the advertiser based on a charitable amount donated by the advertiser.

10. The method of claim 2, wherein the loyalty program rewards the user by providing a discount to the user based on the loyalty credit.

11. The method of claim 2, wherein the loyalty program rewards the user by recognizing the user in a public manner if the user has a greater amount of loyalty credit compared to other users in the loyalty program.

12. A non-transitory computer readable storage medium having instructions that, when executed by a processing device, cause the processing device to perform operations comprising:

receiving, by the processing device, an indication that a user has elected to receive interactive multimedia on a computing device associated with the user;

selecting an interactive multimedia to provide to the user;

customizing the selected interactive multimedia; and

providing the customized interactive multimedia to the computing device associated with the user, wherein providing the customized interactive multimedia to the computing device causes the customized interactive multimedia to be consumed by the user.

13. The non-transitory computer readable storage medium of claim 12, wherein the instructions, when executed by the processing device, cause the processing device to perform further operations comprising:

calculating a donation amount to donate to a charitable cause based on revenue generated by the customized interactive multimedia;

determining a user incentive for the user based on the revenue generated by the customized interactive multimedia;

determining whether the user donated a portion of the user incentive;

upon determining that the user donated a portion of the user incentive, calculating a loyalty credit to provide to the user based on the portion of the user incentive, wherein the loyalty credit is associated with a loyalty program that rewards the user for a charitable action; and

upon determining that the user did not donate a portion of the user incentive, providing the user incentive to the user.

14. The non-transitory computer readable storage medium of claim 12, wherein the customized interactive multimedia comprises at least one of a computing device wallpaper customized for an advertiser associated with the selected interactive multimedia, a computing device ringtone customized for the advertiser associated with the selected interactive multimedia, an audio file customized for the advertiser associated with the selected interactive multimedia, or a computing device screen saver customized for the advertiser associated with the selected interactive multimedia.

15. The non-transitory computer readable storage medium of claim 13, wherein the instructions, when executed by the processing device, cause the processing device to perform further operations comprising:

calculating a content usage of the customized interactive multimedia for the user, wherein the donation amount is calculated based on the content usage of the customized interactive multimedia, and wherein the user incentive is calculated based on the content usage of the customized interactive multimedia.

16. The non-transitory computer readable storage medium of claim 12, wherein the instructions, when executed by the processing device, cause the processing device to perform further operations comprising:

customizing a website for an advertiser associated with the customized interactive multimedia; and

calculating an advertising discount for the advertiser based on a charitable amount donated by the advertiser.

17. A computing device comprising:

a memory; and

a processing device coupled to the memory, wherein the processing device is to;

receive an indication that a user has elected to receive interactive multimedia on a computing device associated with the user;

select an interactive multimedia to provide to the user;

customize the selected interactive multimedia; and

provide the customized interactive multimedia to the computing device associated with the user, wherein providing the customized interactive multimedia to the computing device causes the customized interactive multimedia to be consumed by the user.

18. The computing device of claim 17, wherein the processing device is further to:

calculate a donation amount to donate to a charitable cause based on revenue generated by the customized interactive multimedia;

determine a user incentive for the user based on the revenue generated by the customized interactive multimedia;

determine whether the user donated a portion of the user incentive;

upon determining that the user donated a portion of the user incentive, calculate a loyalty credit to provide to the user based on the portion of the user incentive, wherein the loyalty credit is associated with a loyalty program that rewards the user for a charitable action; and

upon determining that the user did not donate a portion of the user incentive, provide the user incentive to the user.

19. The computing device of claim 18, wherein the donation amount is calculated as a predefined percentage of the revenue and the user incentive is calculated as the predefined percentage of the revenue.

20. The computing device of claim 17, wherein the customized interactive multimedia comprises at least one of a computing device wallpaper customized for an advertiser associated with the selected interactive multimedia, a computing device ringtone customized for the advertiser associated with the selected interactive multimedia, an audio file customized for the advertiser associated with the selected interactive multimedia, or a computing device screen saver customized for the advertiser associated with the selected interactive multimedia.