METHODS AND APPARATUS TO MEASURE EXPOSURE TO MOBILE ADVERTISEMENTS
First Claim
Patent Images
1. A method comprising:
- accessing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time;
accessing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, wherein the second vehicle displays a first advertisement; and
determining whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data.
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Accused Products
Abstract
Methods and apparatus to measure exposure to mobile advertisements are disclosed. An example apparatus includes a panelist database containing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time; an advertising vehicle database containing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, the second vehicle to display a first advertisement; and credit logic to determine whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data.
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Citations
66 Claims
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1. A method comprising:
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accessing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time; accessing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, wherein the second vehicle displays a first advertisement; and determining whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9, 10, 17)
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8. (canceled)
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11-16. -16. (canceled)
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18. A tangible machine readable storage medium comprising instructions that, when executed, cause a machine to at least:
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access first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time; access second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, wherein the second vehicle displays a first advertisement; and determine whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data. - View Dependent Claims (19, 20, 21, 22, 23, 24, 26, 27, 34)
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25. (canceled)
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28-33. -33. (canceled)
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35-51. -51. (canceled)
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52. An apparatus comprising:
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a panelist database containing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time; an advertising vehicle database containing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, the second vehicle to display a first advertisement; and credit logic to determine whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data. - View Dependent Claims (53, 54, 55, 58, 59, 61, 64, 65, 66)
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56-57. -57. (canceled)
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60. (canceled)
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62-63. -63. (canceled)
Specification