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METHODS AND APPARATUS TO MEASURE EXPOSURE TO MOBILE ADVERTISEMENTS

  • US 20140257969A1
  • Filed: 03/11/2013
  • Published: 09/11/2014
  • Est. Priority Date: 03/11/2013
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • accessing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time;

    accessing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, wherein the second vehicle displays a first advertisement; and

    determining whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data.

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