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CLOUD-BASED CAMPAIGN CONTROL SYSTEM AND METHOD

  • US 20140257971A1
  • Filed: 03/06/2013
  • Published: 09/11/2014
  • Est. Priority Date: 03/06/2013
  • Status: Abandoned Application
First Claim
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1. A non-transitory computer-readable medium embodying a program executable in at least one cloud-based computing device, the program comprising:

  • code that receives a plurality of campaign instructions from a plurality of campaign controllers;

    code that configures the campaign instructions and creates a unique brand identifier, campaign data, and a distribution trigger, the campaign data including a brand communication message and a redemption offer;

    code that distributes the campaign data to a plurality of mobile computer devices;

    code that causes the display of the brand communication message upon a first of the mobile computer devices;

    code that authorizes redistribution of the campaign data to a second of the mobile communication devices;

    code that acknowledges the acceptance of the redemption offer; and

    code that creates analytics data based upon the campaign data, distribution data, and redemption data.

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