METHOD AND SYSTEM FOR SELECTING IN-VEHICLE ADVERTISEMENT

• US 20140257989A1
• Filed: 04/30/2013
• Published: 09/11/2014
• Est. Priority Date: 03/07/2013
• Status: Abandoned Application

• Current Assignee: Ford Global Technologies, LLC (Ford Motor Company)
• Original Assignee: Ford Global Technologies, LLC (Ford Motor Company)
• Inventors: Prakah-Asante, Kwaku O., MacNeille, Perry Robinson
• Application Number:
  US13/873,966
• Publication Number:
  US 20140257989A1
• Time in Patent Office: Days
• US Class Current: 705/14.63
• CPC Class Codes: G01C 21/34 Route searching; Route guidance
• CPC Class Codes: G01C 21/3484 Personalized, e.g. from learned user behaviour or user-defined profiles
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

An advertising system enabling one or more processors to determine and select an in-vehicle drip advertisement. The advertising system may communicate with a vehicle computing system enabling one or more processors to receive input representing a current location. The advertising system may receive input representing a destination and define at least one navigation route corresponding to the current location and the destination. The system may select one or more advertisements based on the at least one navigation route. The system may output the one or more advertisements on an output device at one or more predetermined points on the at least one navigation route. The system may receive an input in response to an advertisement and determine a related advertisement corresponding to the response and the one or more navigation routes. The system may output the related advertisement on the output device.

Claims

1. An advertising system, the system comprising:

a vehicle computing system having one or more processors configured to;

receive input representing a current location;

receive input representing a destination;

define at least one navigation route corresponding to the current location and the destination;

select one or more advertisements based on the at least one navigation route;

output the one or more advertisements on an output device at one or more predetermined points on the at least one navigation route;

receive an input in response to an advertisement;

determine a related advertisement corresponding to the response and the at least one navigation route; and

output the related advertisement on the output device.

2. The advertising system of claim 1 wherein the one or more processors are additionally configured to:

receive one or more signals corresponding to a vehicle occupant workload; and

output of the one or more advertisements if the vehicle occupant workload is below a predetermined threshold;

3. The advertising system of claim 2 wherein the predetermined threshold is a calculation that includes occupant biometric data.

4. The advertising system of claim 1 wherein the one or more advertisements are received from a database.

5. The advertising system of claim 1 wherein the one or more processors are additionally configured to filter the one or more advertisements based on the navigation route.

6. The advertising system of claim 5 wherein the filter is based on statistical analysis of a number of routes to a particular advertisement destination.

7. The advertising system of claim 1 wherein the input in response to an advertisement is a signal received from a navigation system indicating that the vehicle is in proximity of a business related to the one or more advertisements.

8. The advertising system of claim 1 wherein the input in response to an advertisement is provided by an occupant.

9. The advertising system of claim 1 wherein the one or more processors are additionally configured to receive a microphone signal providing an occupant input to the advertisement.

10. The advertising system of claim 9 wherein the occupant input is provided using a smart phone.

11. A method comprising:

receiving one or more inputs representing a current location and destination;

defining at least one navigation route corresponding to the current location and destination;

selecting one or more advertisements based on the at least one navigation route;

outputting the one or more advertisements on an output device;

receiving an input in response to an advertisement;

determining a related advertisement corresponding to the response; and

outputting the related advertisement on the output device.

12. The method of claim 11 further comprising:

filtering the one or more advertisements during a trip based on the current location and estimated travel speed of a vehicle;

selecting the filtered one or more advertisements based on a calculation of one or more of a previous advertisement selection, driving routes, and occupant workload; and

outputting the one or more advertisements on an output device at one or more predetermined points on the at least one navigation route.

13. The method of claim 12 wherein the one or more of the previous advertisement selection, driving routes, and occupant workload may be stored in local memory or on a server.

14. The method of claim 12 wherein the filtering the one or more advertisements is based on the defined navigation route.

15. The method of claim 14 wherein the filtering is based on statistical analysis of calculating a number of routes to a particular advertisement destination.

16. The method of claim 11 wherein the input in response to an advertisement is a signal received from a navigation system indicating that a vehicle in proximity of a business presented in the one or more advertisements.

17. A non-transitory computer readable medium comprising instruction to direct one or more computers to:

receive input representing a current location;

receive input representing a destination;

define at least one navigation route corresponding to the current location and the destination;

select one or more advertisements based on the at least one navigation route;

output the one or more advertisements on an output device at one or more predetermined points on the at least one navigation route;

receive an input in response to an advertisement;

determine a related advertisement corresponding to the response and the at least one navigation route; and

output the related advertisement on the output device.

18. The non-transitory computer readable medium of claim 17 additionally storing instructions to direct the computer to:

receive one or more vehicle signals corresponding to a vehicle occupant workload; and

output of the one or more advertisements if the vehicle occupant workload is below a predetermined threshold;

19. The non-transitory computer readable medium of claim 18 wherein the predetermined threshold is calculated based on occupant workload.

20. The non-transitory computer readable medium of claim 18 wherein the one or more vehicle signals is based on sensors measuring occupant activity.