SOCIAL ANNOTATIONS FOR ENHANCED SEARCH RESULTS

• US 20140258276A1
• Filed: 03/08/2013
• Published: 09/11/2014
• Est. Priority Date: 03/08/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Fredinburg, Dan, Swerdlow, Andrew
• Granted Patent: US 9,934,283 B2
• Time in Patent Office: Days
• US Class Current: 707/723
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for obtaining search results that are responsive to a received query received from a user, identifying one or more topics associated with the query, determining that social annotations are to be displayed in a search results page based on at least one topic of the one or more topics and data associated with the user, and in response: providing an electronic document including instructions that, when executed by a computing device, cause the computing device to display an enhanced search results page comprising the search results and one or more social annotations, and transmitting the electronic document to a computing device associated with the user.

Claims

1. A method performed by data processing apparatus, the method comprising:

obtaining, by the data processing apparatus, search results that are responsive to a received query received from a user;

identifying, by the data processing apparatus, one or more topics associated with the query;

determining, by the data processing apparatus, that social annotations are to be displayed in a search results page based on at least one topic of the one or more topics and data associated with the user, and in response;

providing an electronic document comprising instructions that, when executed by a computing device, cause the computing device to display an enhanced search results page comprising the search results and one or more social annotations; and

transmitting, by the data processing apparatus, the electronic document to a computing device associated with the user.

2. The method of claim 1, wherein determining that social annotations are to be displayed comprises determining that the at least one topic is associated with the user.

3. The method of claim 2, wherein determining that the at least one topic is associated with the user comprises:

identifying a set of topics associated with the user based on the data associated with the user; and

determining that the at least one topic is included in the set of topics associated with the user.

4. The method of claim 3, wherein the data associated with the user comprises an identifier assigned to the user.

5. The method of claim 1, wherein determining that social annotations are to be displayed in the search results page comprises determining that a knowledge panel is to be displayed in the search results page, the knowledge panel being associated with the at least one topic, the knowledge panel being annotated with the at least one social annotation in the enhanced search results page.

6. The method of claim 5, wherein determining that a knowledge panel is to be displayed comprises identifying content for display in the knowledge panel for a factual entity associated with the knowledge panel, the knowledge panel presenting the identified content in a knowledge panel area alongside at least a portion of the search results.

7. The method of claim 1, wherein at least one social annotation comprises at least one of an image, a link to a resource, text, a video, and digital content distributed using one or more computer-implemented services.

8. The method of claim 1, further comprising retrieving, from a data store, social annotations of the one or more social annotations in response to determining that social annotations are to be displayed in a search results page.

9. The method of claim 1, further comprising generating social annotations of the one or more social annotations in response to determining that social annotations are to be displayed in a search results page.

10. A system comprising:

a data store for storing data; and

one or more processors configured to interact with the data store, the one or more processors being further configured to perform operations comprising;

obtaining search results that are responsive to a received query received from a user;

identifying one or more topics associated with the query;

determining that social annotations are to be displayed in a search results page based on at least one topic of the one or more topics and data associated with the user, and in response;

providing an electronic document comprising instructions that, when executed by a computing device, cause the computing device to display an enhanced search results page comprising the search results and one or more social annotations; and

transmitting the electronic document to a computing device associated with the user.

11. The system of claim 10, wherein determining that social annotations are to be displayed comprises determining that the at least one topic is associated with the user.

12. The system of claim 11, wherein determining that the at least one topic is associated with the user comprises:

identifying a set of topics associated with the user based on the data associated with the user; and

determining that the at least one topic is included in the set of topics associated with the user.

13. The system of claim 12, wherein the data associated with the user comprises an identifier assigned to the user.

14. The system of claim 10, wherein determining that social annotations are to be displayed in the search results page comprises determining that a knowledge panel is to be displayed in the search results page, the knowledge panel being associated with the at least one topic, the knowledge panel being annotated with the at least one social annotation in the enhanced search results page.

15. The system of claim 14, wherein determining that a knowledge panel is to be displayed comprises identifying content for display in the knowledge panel for a factual entity associated with the knowledge panel, the knowledge panel presenting the identified content in a knowledge panel area alongside at least a portion of the search results.

16. The system of claim 10, wherein at least one social annotation comprises at least one of an image, a link to a resource, text, a video, and digital content distributed using one or more computer-implemented services.

17. The system of claim 10, further comprising retrieving, from a data store, social annotations of the one or more social annotations in response to determining that social annotations are to be displayed in a search results page.

18. The system of claim 10, wherein operations further comprise generating social annotations of the one or more social annotations in response to determining that social annotations are to be displayed in a search results page.

19. A computer readable medium storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

obtaining search results that are responsive to a received query received from a user;

identifying one or more topics associated with the query;

determining that social annotations are to be displayed in a search results page based on at least one topic of the one or more topics and data associated with the user, and in response;

providing an electronic document comprising instructions that, when executed by a computing device, cause the computing device to display an enhanced search results page comprising the search results and one or more social annotations; and

transmitting the electronic document to a computing device associated with the user.

20. The computer readable medium of claim 19, wherein determining that social annotations are to be displayed comprises determining that the at least one topic is associated with the user.

21. The computer readable medium of claim 20, wherein determining that the at least one topic is associated with the user comprises:

identifying a set of topics associated with the user based on the data associated with the user; and

determining that the at least one topic is included in the set of topics associated with the user.

22. The computer readable medium of claim 21, wherein the data associated with the user comprises an identifier assigned to the user.

23. The computer readable medium of claim 19, wherein determining that social annotations are to be displayed in the search results page comprises determining that a knowledge panel is to be displayed in the search results page, the knowledge panel being associated with the at least one topic, the knowledge panel being annotated with the at least one social annotation in the enhanced search results page.

24. The computer readable medium of claim 23, wherein determining that a knowledge panel is to be displayed comprises identifying content for display in the knowledge panel for a factual entity associated with the knowledge panel, the knowledge panel presenting the identified content in a knowledge panel area alongside at least a portion of the search results.

25. The computer readable medium of claim 19, wherein at least one social annotation comprises at least one of an image, a link to a resource, text, a video, and digital content distributed using one or more computer-implemented services.

26. The computer readable medium of claim 19, further comprising retrieving, from a data store, social annotations of the one or more social annotations in response to determining that social annotations are to be displayed in a search results page.

27. The computer readable medium of claim 19, wherein operations further comprise generating social annotations of the one or more social annotations in response to determining that social annotations are to be displayed in a search results page.