SYSTEM AND METHOD FOR GENERATING REVENUE FROM DISPLAYING CONTENT ITEMS

• US 20140258466A1
• Filed: 03/11/2013
• Published: 09/11/2014
• Est. Priority Date: 03/11/2013
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: McAfee, Randolph Preston, Raghavan, Prabhakar, Broder, Andrei Zary
• Application Number:
  US13/794,130
• Publication Number:
  US 20140258466A1
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Abstract

System and method for determining a first location of a network accessible device from a location associated with a content item provider when a content item is displayed thereon. A second location of the network accessible device from the location associated with the content item provider is also determined during a predetermined amount of time after the content item is displayed on the network accessible device. The method and system can also operate to determine data responsive to a change in distance between the first location and the second location. The data can then be provided a status value to be used by the content item selector.

Claims

1. A computer implemented method comprising:

displaying a content item associated with a content provider on a network accessible device, the content item provided to the network accessible device by a content item selector;

detecting a first distance between the network accessible device and a location associated with the content provider;

subsequently detecting a different, second distance between the network accessible device and the location associated with the content provider;

determining a change in distance between the first and second distances; and

storing data in a memory of the content item selector that associates the change in distance with the displayed content item.

2. The method of claim 1 wherein the second distance is a minimum distance between the network accessible device and the location associated with the content provider during the predetermined amount of time after the content item is displayed on the network accessible device.

3. The method of claim 1 wherein the stored data associated with the change in distance is provided with a status value.

4. The method of claim 3 wherein the status value is provided only if the second distance is less than the first distance during the predetermined amount of time.

5. The method of claim 3 wherein the status value is provided only if the network accessible device is located at the location associated with the content provider during the predetermined amount of time.

6. The method of claim 3 wherein the status value is provided only if the network accessible device is located within a WiFi zone of the location associated with the content provider during the predetermined amount of time.

7. The method of claim 3 wherein the status value is provided only if the change in distance is a predetermined change in distance.

8. The method of claim 6 further including determining a unique identifier of the network accessible device when the content item is displayed thereon, determining the unique identifier of the network accessible device when the device is within the WiFi zone of the location associated with the content provider, and verifying the unique identifier of the device is the same.

9. An apparatus comprising:

a memory which stores a population of content items from content providers available to be provided to a network accessible device, the content item provided to the network accessible device by a content item selector;

a location analysis engine adapted to determine a first distance of the network accessible device from a location associated with the content provider, determine a second distance of the network accessible device from the location associated with the content provider, determine a change in distance between the first distance and the second distance, and store data in a memory of the content item selector that associates the change in distance with the displayed content item, the second distance being the closest distance the network accessible device is to the location associated with the content provider during a predetermined amount of time after the content item is displayed on the network accessible device; and

a second memory for storing the first distance, the second distance, the change in distance and the stored data associated with the change in distance with the displayed content item.

10. The apparatus of claim 9 wherein the second distance is a minimum distance between the network accessible device and the location associated with the content provider during the predetermined amount of time after the content item is displayed on the network accessible device.

11. The apparatus of claim 9 wherein the stored data associated with the change in distance is provided with a status value.

12. The apparatus of claim 11 wherein the status value is provided only if the second distance is less than the first distance during the predetermined amount of time.

13. The apparatus of claim 11 wherein the status value is transferred only if the network accessible device is located at the location associated with the content provider during the predetermined amount of time.

14. The apparatus of claim 11 wherein the status value is provided only if the network accessible device is located within a WiFi zone of the location associated with the content provider during the predetermined amount of time.

15. The apparatus of claim 14 wherein a unique identifier of the network accessible device is determined when the content item is displayed thereon, the unique identifier of the network accessible device is determined when the device is within the WiFi zone of the location associated with the content provider, and the unique identifier of the device is verified to be the same.

16. A computer-readable data storage medium on which is stored programming instructions adapted for execution by one or more processors to:

display a content item associated with a content provider on a network accessible device, the content item provided to the network accessible device by a content item selector;

detect a first distance between the network accessible device and a location associated with the content provider;

subsequently detect a different, second distance between the network accessible device and the location associated with the content provider;

determine a change in distance between the first distance and the second distance; and

store data in a memory of the content item selector that associates the change in distance with the displayed content item.

17. The medium of claim 16 wherein the second distance is a minimum distance between the network accessible device and the location associated with the content provider during the predetermined amount of time after the content item is displayed on the network accessible device.

18. The medium of claim 16 wherein the stored data associated with the change in distance is provided with a status value.

19. The medium of claim 18 wherein the status value is provided only if the second distance is less than the first distance during the predetermined amount of time.

20. The medium of claim 18 wherein the status value is provided only if the network accessible device is located at the location associated with the content provider during the predetermined amount of time.

21. The medium of claim 18 wherein the status value is provided only if the network accessible device is located within a WiFi zone of the location associated with the content provider during the predetermined amount of time.

22. The medium of claim 21 wherein a unique identifier of the network accessible device is determined when the content item is displayed thereon, the unique identifier of the network accessible device is determined when the device is within the WiFi zone of the location associated with the content provider, and the unique identifier of the device is verified to be the same.