SERVING CONTENT ITEMS BASED ON DEVICE ROTATIONAL ORIENTATION

• US 20140258870A1
• Filed: 03/07/2013
• Published: 09/11/2014
• Est. Priority Date: 03/07/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Gordon, Marcel Phillip
• Granted Patent: US 9,436,767 B2
• Time in Patent Office: Days
• US Class Current: 715/733
• CPC Class Codes: G06F 1/1694 the I/O peripheral being a single or a set of motion sensors for pointer control or gesture input obtained by sensing movements of the portable computer
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 2200/1614 Image rotation following screen orientation, e.g. switching from landscape to portrait mode
• CPC Class Codes: G06F 2200/1637 Sensing arrangement for detection of housing movement or orientation, e.g. for controlling scrolling or cursor movement on the display of an handheld computer

Abstract

Method and apparatus for providing content items to a network accessible device responsive to a rotational orientation of the device. In accordance with some embodiments, a first rotational orientation of a display screen of the network accessible device is identified. A first content item is transferred across a network for display on the screen in said first orientation responsive to a request from the device. A change of the display screen to a different, second rotation orientation is detected. A second content item for display on the screen in said second rotational orientation is transferred across the network to the device responsive to said change of the display screen to the second orientation.

Claims

1. A computer implemented method comprising:

determining a first orientation of a display screen of a network accessible device;

transferring across a network to the device a first content item for display on the screen in said first orientation responsive to a request from the device;

determining a change of the display screen to a second orientation responsive to the display of the first content item in said first orientation; and

transferring across the network to the device a second content item for display on the screen in said second orientation responsive to said change of the display screen to the second orientation.

2. The computer implemented method of claim 1, in which the second content item is responsive to a geoposition of the device at said change of the display screen to the second orientation.

3. The computer implemented method of claim 1, in which the second content item is responsive to a user input content in the device at said change of the display screen to the second orientation.

4. The computer implemented method of claim 1, in which the second content item is responsive to a network connectivity of the device at said change of the display screen to the second orientation.

5. The computer implemented method of claim 1, in which the first and second content items are promotional messages associated with an entity.

6. The computer implemented method of claim 1, in which the first content item comprises a message to a user of the device that requests the user rotate the device to the second orientation to receive said second content item.

7. The computer implemented method of claim 1, further comprising:

recording the change of the display screen to the second orientation as a conversion associated with the first content item.

8. A computer readable medium which stores programming adapted for execution by one or more processors to:

transfer to a network accessible device a first content item responsive to a first detected rotational orientation of the device, the first content item adapted for display on a display screen of the device in said first detected rotational orientation; and

subsequently transfer to the device a second content item responsive to a different, second detected rotational orientation of the device, the second content item adapted for display on the display screen of the device in said second detected rotational orientation.

9. The medium of claim 8, in which the second content item is responsive to a geoposition of the device at said change of the display screen to the second orientation.

10. The medium claim 8, in which the first content item is a promotional message associated with a selected entity having a physical location proximate the device, and the second content item is a second promotional message associated with the selected entity.

11. The medium of claim 8, in which the second content item is selected responsive to a network connectivity of the device at said change of the display screen to the second orientation.

12. The medium of claim 8, in which the first and second content items are independent promotional messages associated different entities having different physical locations proximate the device.

13. The medium of claim 8, in which the first content item comprises a message to a user of the device that requests the user rotate the device to the second orientation to receive said second content item.

14. The medium of claim 8, further comprising:

identifying the different, second detected rotational orientation of the device as a conversion associated with the first content item, in which the conversion occurs after a predetermined time delay between the first orientation and the second orientation.

15. An apparatus comprising:

a memory which stores a population of publisher display items each adapted to be respectively displayed on a graphical user interface (GUI) of a network accessible device;

an content item server configured to transfer to a network accessible device a first content item for display on a display screen of the device in a first orientation responsive to a request from the device, and configured to transfer to the device a second content item for display on the screen in a second orientation responsive to change of the display screen to said second orientation responsive to the display of the first content item in said first orientation; and

an analysis engine coupled to the memory adapted to calculate a content item responsive to said first and second orientations.

16. The apparatus of claim 15, in which the second content item is responsive to a detected geoposition of the device at said change of the display screen to the second orientation.

17. The apparatus claim 15, in which the second content item is responsive to a user input content in the device at said change of the display screen to the second orientation.

18. The apparatus of claim 15, in which the second content item is responsive to a network connectivity of the device at said change of the display screen to the second orientation.

19. The apparatus of claim 15, in which the first and second content items are different promotional messages associated with a common entity having a physical location proximate the device.

20. The apparatus of claim 15, in which the first content item comprises a message to a user of the device that requests the user rotate the device to the second orientation to receive said second content item.