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SYSTEMS AND METHODS FOR SEARCHING BASED ON INFORMATION IN COMMERCIALS

  • US 20140259042A1
  • Filed: 05/19/2014
  • Published: 09/11/2014
  • Est. Priority Date: 04/23/2008
  • Status: Active Grant
First Claim
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1. A device comprising:

  • a memory to store executable instructions; and

    a processor coupled to the memory, wherein the processor when executing the instructions performs operations comprising;

    determining if a commercial contains one of metadata, close captioning information, recognizable text in a video component of the commercial, recognizable speech in an audio component of the commercial, or combination thereof;

    in response to determining that the commercial does not contain metadata, but does contain close captioning information, identifying advertised video content based on the close captioning information;

    in response to determining that the commercial contains neither metadata nor close captioning information, but does contain recognizable text in the video component of the commercial, identifying the advertised video content based on the recognizable text; and

    in response to determining that the commercial contains neither metadata, nor close captioning information, nor recognizable text, but does contain recognizable speech in an audio component of the commercial, identifying the advertised video content based on the recognizable speech.

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