CAMPAIGN OPTIMIZATION FOR EXPERIENCE CONTENT DATASET

• US 20140267405A1
• Filed: 03/15/2013
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: RPX Corporation
• Original Assignee: Daqri, Inc.
• Inventors: Mullins, Brian
• Granted Patent: US 9,240,075 B2
• Time in Patent Office: Days
• US Class Current: 345/633
• CPC Class Codes: G06F 16/583 using metadata automatically derived from the content
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/04815 Interaction with a metaphor-based environment or interaction object displayed as three-dimensional, e.g. changing the user viewpoint with respect to the environment or object
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06V 20/20 in augmented reality scenes

Abstract

A server for campaign optimization is described. An experience content dataset is generated for an augmented reality application of a device based on analytics results. The analytics results are generated based on analytics data received from the device. The experience content dataset is provided to the device. The device recognizes a content identifier of the experience content dataset and generates an interactive experience with a presentation of virtual object content that is associated with the content identifier.

Claims

1. A server comprising:

a campaign optimization module configured to generate an experience content dataset for an augmented reality application of a device based on analytics results;

an analytics computation module configured to generate the analytics results based on analytics data received from the device; and

an experience generator configured to provide the experience content dataset to the device configured to recognize a content identifier of the experience content dataset and generate an interactive experience with a presentation of virtual object content that is associated with the content identifier.

2. The server of claim 1, wherein the campaign optimization module comprises:

an analytics retriever configured to access analytics results for the device;

an experience content dataset builder configured to build a new experience content dataset for the experience content dataset based on the analytics results for the device; and

an experience content dataset modifier configured to modify an original experience content dataset into the experience content dataset based on the analytics results for the device.

3. The server of claim 1, wherein the campaign optimization module comprises:

an analytics retriever configured to access analytics results and analytics data from a plurality of devices having previously generated interactive experiences with the content identifier;

an experience content dataset builder configured to build a new experience content dataset for the experience content dataset based on the analytics results and analytics data for the plurality of devices having previously generated interactive experiences with the content identifier; and

an experience content dataset modifier configured to modify an original experience content dataset into the experience content dataset based on the analytics results and analytics data for the plurality of devices having previously generated interactive experiences with the content identifier.

4. The server of claim 1, wherein the experience generator is configured to generate a virtual object model using the experience content dataset, the virtual object model to be rendered in a display of the device based on a position of the device relative to a physical object recognized as the content identifier,

a presentation of the virtual object being based on a real-time image of the physical object captured with the device, the virtual object model associated with an image of the physical object.

5. The server of claim 1, wherein the analytics computation module is configured to receive pose estimation data of the device relative to the physical object captured with the device, pose duration data of the device relative to the physical object captured with the device, pose orientation data of the device relative to the physical object captured with the device, and pose interaction data of the device relative to the physical object captured with the device,

wherein the pose estimation data comprises a location on the physical or virtual object aimed by the device,

wherein the pose duration data comprises a time duration within which the device is aimed at a same location on the physical or virtual object,

wherein the pose orientation data comprises an orientation of the device aimed at the physical or virtual object,

wherein the pose interaction data comprises interactions of the user on the device with respect the virtual object corresponding to the physical object.

6. The server of claim 1, wherein the content identifier comprises a two-dimensional image or a three-dimensional object model,

wherein the virtual object content comprises a two-dimensional or three-dimensional virtual object model,

wherein the experience generator is configured to associate the content identifier with the virtual object content to generate the experience content dataset.

7. The server of claim 6, wherein the two-dimensional or three-dimensional virtual object model has at least one interactive feature, the at least one interactive feature changing a state of the two-dimensional or three-dimensional virtual object model in response to an interaction from a user on the device.

8. The server of claim 6, wherein the campaign optimization module is configured to change an interactive feature of the virtual object content from the experience content dataset based on the analytics results.

9. The server of claim 1, wherein the analytics data comprises usage conditions of the device.

10. The server of claim 9, wherein the usage conditions of the device comprises social information of a user of the device, location usage information, and time information of the device using the augmented reality application.

11. A computer-implemented method comprising:

generating an experience content dataset for an augmented reality application of a device based on analytics results;

generating the analytics results based on analytics data received from the device; and

providing the experience content dataset to the device configured to recognize a content identifier of the experience content dataset and generate an interactive experience with a presentation of virtual object content that is associated with the content identifier.

12. The computer-implemented method of claim 11, further comprising:

accessing analytics results for the device;

building a new experience content dataset for the experience content dataset based on the analytics results for the device; and

modifying an original experience content dataset into the experience content dataset based on the analytics results for the device.

13. The computer-implemented method of claim 11, further comprising:

accessing analytics results and analytics data from a plurality of devices having previously generated interactive experiences with the content identifier;

building a new experience content dataset for the experience content dataset based on the analytics results and analytics data for the plurality of devices having previously generated interactive experiences with the content identifier; and

modifying an original experience content dataset into the experience content dataset based on the analytics results and analytics data for the plurality of devices having previously generated interactive experiences with the content identifier.

14. The computer-implemented method of claim 11, further comprising:

generating a virtual object model using the experience content dataset, the virtual object model to be rendered in a display of the device based on a position of the device relative to a physical object recognized as the content identifier,

a presentation of the virtual object being based on a real-time image of the physical object captured with the device, the virtual object model associated with an image of the physical object.

15. The computer-implemented method of claim 11, wherein the analytics computation module is configured to receive pose estimation data of the device relative to the physical object captured with the device, pose duration data of the device relative to the physical object captured with the device, pose orientation data of the device relative to the physical object captured with the device, and pose interaction data of the device relative to the physical object captured with the device,

wherein the pose estimation data comprises a location on the physical or virtual object aimed by the device,

wherein the pose duration data comprises a time duration within which the device is aimed at a same location on the physical or virtual object,

wherein the pose orientation data comprises an orientation of the device aimed at the physical or virtual object,

wherein the pose interaction data comprises interactions of the user on the device with respect the virtual object corresponding to the physical object.

16. The computer-implemented method of claim 11, wherein the content identifier comprises a two-dimensional image or a three-dimensional object model,

wherein the virtual object content comprises a two-dimensional or three-dimensional virtual object model,

wherein the experience generator is configured to associate the content identifier with the virtual object content to generate the experience content dataset.

17. The computer-implemented method of claim 16, wherein the two-dimensional or three-dimensional virtual object model has at least one interactive feature, the at least one interactive feature changing a state of the two-dimensional or three-dimensional virtual object model in response to an interaction from a user on the device.

18. The computer-implemented method of claim 16, wherein the campaign optimization module is configured to change an interactive feature of the virtual object content from the experience content dataset based on the analytics results.

19. The computer-implemented method of claim 11, wherein the analytics data comprises usage conditions of the device, the usage conditions of the device comprising social information of a user of the device, location usage information, and time information of the device using the augmented reality application.

20. A non-transitory machine-readable medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

generating an experience content dataset for an augmented reality application of a device based on analytics results;

generating the analytics results based on analytics data received from the device; and

providing the experience content dataset to the device configured to recognize a content identifier of the experience content dataset and generate an interactive experience with a presentation of virtual object content that is associated with the content identifier.