CONTENT CREATION TOOL

• US 20140267406A1
• Filed: 03/15/2013
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: META Platforms Technologies LLC (Meta Platforms, Inc. (f/k/a Facebook, Inc.))
• Original Assignee: Daqri, Inc.
• Inventors: Mullins, Brian
• Granted Patent: US 9,262,865 B2
• Time in Patent Office: Days
• US Class Current: 345/633
• CPC Class Codes: G06T 11/001 Texturing; Colouring; Generation of texture or colour inpainting G06T5/77
• CPC Class Codes: G06T 13/20 3D [Three Dimensional] animation
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00

Abstract

A server for content creation is described. A content creation tool of the server generates an experience content dataset using a template to process a content identifier and virtual object content. An experience generator of the server provides the experience content dataset to a device that recognizes the content identifier, to generate an interactive experience with the virtual object content at the device.

Claims

1. A server comprising:

a content creation tool configured to generate an experience content dataset by using a template to process a content identifier and virtual object content; and

an experience generator configured to provide the experience content dataset to a device that recognizes the content identifier, and to generate an interactive experience with the virtual object content at the device.

2. The server of claim 1, wherein the content creation tool comprises:

a physical content builder configured to receive, using the template, a two-dimensional image or a three-dimensional object model for the content identifier; and

a virtual content builder configured to receive, using the template, a two-dimensional or three-dimensional virtual object model for the virtual object content; and

an experience content dataset builder configured to associate the content identifier from the physical content builder with the virtual object content from the virtual content builder to generate the experience content dataset.

3. The server of claim 2, wherein the two-dimensional or three-dimensional virtual object model has at least one interactive feature, the at least one interactive feature changing a state of the two-dimensional or three-dimensional virtual object model in response to an interaction from a user on the device.

4. The server of claim 1, wherein the virtual object content comprises additional information presented in conjunction with a real-time image of the content identifier in a display of the device.

5. The server of claim 1, wherein the template is configured to receive the content identifier, the virtual object content, and metadata related to the content identifier.

6. The server of claim 2, wherein the experience content dataset builder comprises:

a format converter configured to convert a first format of the content identifier to a second format of the content identifier, and to generate a mathematical hash of the content identifier for tracking a recognized content identifier with the device; and

a content characteristics analysis module configured to determine a characteristic of the virtual object content, and to generate a presentation of an interactive feature related to the characteristic of the virtual object at the device.

7. The server of claim 6, wherein the characteristic comprises a color, an animation, or an object type.

8. The server of claim 2, further comprising:

an analytics computation module configured to generate analytics results based on analytics data received from the device, and to provide the analytics results to the experience content dataset builder, and wherein

the experience content dataset builder is configured to generate an enhanced experience content dataset based on the analytics results.

9. The server of claim 1, wherein the experience generator is configured to generate a virtual object model using the experience content dataset to be rendered in a display of a device based on a position of the device relative to a physical object recognized as the content identifier,

a visualization of the virtual object corresponding to the virtual object model engaged with a real-time image of the physical object captured with the device, the virtual object model being associated with an image of the physical object.

10. The server of claim 1, further comprising:

an analytics computation module configured to analyze a pose estimation of a device relative to the physical object captured with the device, a pose duration of the device relative to the physical object captured with the device, a pose orientation of the device relative to the physical object captured with the device, and a pose interaction of the device relative to the physical object captured with the device,

wherein the pose estimation comprises a location on the physical or virtual object aimed by the device,

wherein the pose duration comprises a time duration within which the device is aimed at a same location on the physical or virtual object,

wherein the pose orientation comprises an orientation of the device aimed at the physical or virtual object,

wherein the pose interaction comprises interactions of the user on the device with respect the virtual object corresponding to the physical object.

11. A computer-implemented method comprising:

generating an experience content dataset using a template to process a content identifier and a virtual object content; and

providing the experience content dataset to a device that recognizes the content identifier, to generate an interactive experience with the virtual object content at the device.

12. The computer-implemented method of claim 11, further comprising:

receiving, using the template, a two-dimensional images or a three-dimensional object model for the content identifier; and

receiving, using the template, a two-dimensional or three-dimensional virtual object model for the virtual object content; and

associating the content identifier from the physical content builder with the virtual object content from the virtual content builder to generate the experience content dataset.

13. The computer-implemented method of claim 12, wherein the two-dimensional or three-dimensional virtual object model has at least one interactive feature, the at least one interactive feature changing a state of the two-dimensional or three-dimensional virtual object model in response to an interaction from a user on the device.

14. The computer-implemented method of claim 11, wherein the virtual object content comprises additional information presented in conjunction with a real-time image of the content identifier in a display of the device.

15. The computer-implemented method of claim 11, wherein the template is configured to receive the content identifier, the virtual object content, and metadata related to the content identifier.

16. The computer-implemented method of claim 12, further comprising:

converting a first format of the content identifier to a second format of the content identifier;

generating a mathematical hash of the content identifier for tracking a recognized content identifier with the device;

determining a characteristic of the virtual object content; and

generating a presentation of an interactive feature related to the characteristic of the virtual object at the device.

17. The computer-implemented method of claim 16, wherein the characteristic comprises a color, an animation, or an object type.

18. The computer-implemented method of claim 12, further comprising:

generating analytics results based on analytics data received from the device, to provide the analytics results to the experience content dataset builder; and

generating an enhanced experience content dataset based on the analytics results.

19. The computer-implemented method of claim 11, further comprising:

generating a virtual object model using the experience content dataset to be rendered in a display of a device based on a position of the device relative to a physical object recognized as the content identifier,

a visualization of the virtual object corresponding to the virtual object model engaged with a real-time image of the physical object captured with the device, the virtual object model associated with an image of the physical object.

20. A non-transitory machine-readable medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

generating an experience content dataset using a template to process a content identifier and a virtual object content;

providing the experience content dataset to a device that recognizes the content identifier, to generate an interactive experience with the virtual object content at the device.