SEGMENTATION OF CONTENT DELIVERY

• US 20140267407A1
• Filed: 03/15/2013
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: RPX Corporation
• Original Assignee: Daqri, Inc.
• Inventors: Mullins, Brian
• Granted Patent: US 9,495,748 B2
• Time in Patent Office: Days
• US Class Current: 345/633
• CPC Class Codes: G06T 15/20 Perspective computation
• CPC Class Codes: G06T 2200/16 involving adaptation to the client's capabilities

Abstract

A system and method for segmentation of content delivery is described. A virtual object model is divided into a plurality of segments. An order of the plurality of segments is arranged in a delivery queue. Each segment of the virtual object model is delivered in the order of the delivery queue to a device that is configured to recognize a physical object that is associated with the virtual object model.

Claims

1. A server comprising:

a processor implanted by a delivery segmentation module configured to divide a virtual object model into a plurality of segments, and to arrange an order of the plurality of segments in a delivery queue;

an experience generator configured to deliver each segment of the virtual object model in the order of the delivery queue to a device that is configured to recognize a physical object that is associated with the virtual object model; and

a memory to store the virtual object model.

2. The server of claim 1, wherein each segment of the virtual object model is rendered at the device in the order the plurality of segments is sent from the server.

3. The server of claim 1, wherein the experience generator is configured to generate the virtual object model to be rendered in a display of the device based on a position and an orientation of the device relative to the physical object, a presentation of the virtual object overlaid on a real-time image of the physical object captured with the device.

4. The server of claim 1, wherein the delivery segmentation module arranges the order of the plurality of segments in the delivery queue based on a position and an orientation of the device in relation to the physical object.

5. The server of claim 4, wherein the delivery segmentation module comprises:

a view-based segmentation module configured to;

determine the position and the orientation of the device in relation to the physical object, and

divide the virtual object model into the plurality of segments based on the position and the orientation of the device in relation to the physical object; and

a segment delivery module configured to deliver the plurality of segments based on the position and the orientation of the device in relation to the physical object.

6. The server of claim 5, wherein the view-based segmentation module is configured to:

determine a first segment corresponding to an exposed portion of the virtual object model based on the position and the orientation of the device in relation to the physical object, and

determine a second segment corresponding to a hidden portion of the virtual object model based on the position and the orientation of the device in relation to the physical object, and

wherein the segment delivery module is configured to deliver the first segment to the device prior to the second segment.

7. The server of claim 5, wherein the view-based segmentation module is configured to:

determine a first segment corresponding to a first virtual object of the virtual object model, the first virtual object exposed based on the position and the orientation of the device in relation to the physical object, and

determine a second segment corresponding to a second virtual object of the virtual object model, the second virtual object hidden from view by the first virtual object based on the position and the orientation of the device in relation to the physical object, and

wherein the segment delivery module is configured to deliver the first segment to the device prior to the second segment.

8. The server of claim 1, further comprising:

an analytics computation module configured to generate analytics results based on analytics data received from the device and from other devices,

wherein the delivery segmentation module arranges the order of the plurality of segments in the delivery queue based on the analytics results.

9. The server of claim 8, wherein the delivery segmentation module comprises:

an analytics-based segmentation module configured to;

access the analytics results, and to divide the virtual object model into the plurality of segments based on the analytics results; and

a segment delivery module configured to deliver the plurality of segments based on the analytics results.

10. The server of claim 8, wherein the analytics computation module is configured to:

receive pose estimation data of the device relative to the physical object captured with the device, pose duration data of the device relative to the physical object captured with the device, pose orientation data of the device relative to the physical object captured with the device, and pose interaction data of the device relative to the physical object captured with the device.

11. A computer-implemented method comprising:

dividing a virtual object model into a plurality of segments, and to arrange an order of the plurality of segments in a delivery queue; and

delivering each segment of the virtual object model in the order of the delivery queue to a device that is configured to recognize a physical object that is associated with the virtual object model.

12. The computer-implemented method of claim 11, wherein each segment of the virtual object model is rendered at the device in the order the plurality of segments is sent from the server.

13. The computer-implemented method of claim 11, further comprising:

generating the virtual object model to be rendered in a display of the device based on a position and an orientation of the device relative to the physical object, a presentation of the virtual object overlaid on a real-time image of the physical object captured with the device.

14. The computer-implemented method of claim 11, further comprising:

arranging the order of the plurality of segments in the delivery queue based on a position and an orientation of the device in relation to the physical object.

15. The computer-implemented method of claim 14, further comprising:

determining the position and the orientation of the device in relation to the physical object;

dividing the virtual object model into the plurality of segments based on the position and the orientation of the device in relation to the physical object; and

delivering the plurality of segments based on the position and the orientation of the device in relation to the physical object.

16. The computer-implemented method of claim 15, further comprising:

determining a first segment corresponding to an exposed portion of the virtual object model based on the position and the orientation of the device in relation to the physical object;

determining a second segment corresponding to a hidden portion of the virtual object model based on the position and the orientation of the device in relation to the physical object,

delivering the first segment to the device prior to the second segment.

17. The computer-implemented method of claim 15, further comprising:

determining a first segment corresponding to a first virtual object of the virtual object model, the first virtual object exposed based on the position and the orientation of the device in relation to the physical object, and

determining a second segment corresponding to a second virtual object of the virtual object model, the second virtual object hidden from view by the first virtual object based on the position and the orientation of the device in relation to the physical object, and

delivering the first segment to the device prior to the second segment.

18. The computer-implemented method of claim 11, further comprising:

generating analytics results based on analytics data received from the device and from other devices,

arranging the order of the plurality of segments in the delivery queue based on the analytics results.

19. The computer-implemented method of claim 18, further comprising:

accessing the analytics results, and dividing the virtual object model into the plurality of segments based on the analytics results; and

delivering the plurality of segments based on the analytics results.

20. A non-transitory machine-readable medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

dividing a virtual object model into a plurality of segments, and to arrange an order of the plurality of segments in a delivery queue; and

delivering each segment of the virtual object model in the order of the delivery queue to a device that is configured to recognize a physical object that is associated with the virtual object model.