VIRTUAL BILLBOARDS
4 Assignments
0 Petitions
Accused Products
Abstract
Disclosed are methods and apparatus for implementing a reality overlay device. A reality overlay device captures information that is pertinent to physical surroundings with respect to a device, the information including at least one of visual information or audio information. The reality overlay device may transmit at least a portion of the captured information to a second device. For instance, the reality overlay device may transmit at least a portion of the captured information to a server via the Internet, where the server is capable of identifying an appropriate virtual billboard. The reality overlay device may then receive overlay information for use in generating a transparent overlay via the reality overlay device. The transparent overlay is then superimposed via the device using the overlay information, wherein the transparent overlay provides one or more transparent images that are pertinent to the physical surroundings. Specifically, one or more of the transparent images may operate as “virtual billboards.” Similarly, a portable device such as a cell phone may automatically receive a virtual billboard when the portable device enters an area within a specified distance from an associated establishment.
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Citations
21 Claims
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1. (canceled)
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2. A method, comprising:
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automatically capturing information by a device; automatically transmitting at least a portion of the captured information from the device to an overlay system; receiving overlay information at the device from the overlay system for use in generating a transparent overlay including an advertisement via the device; and superimposing the transparent overlay via one or more lenses of the device using the overlay information, thereby enabling a user to view physical surroundings through the transparent overlay. - View Dependent Claims (3, 4, 5, 6, 7)
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8. An apparatus, comprising:
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one or more lenses; a processor; and a memory, at least one of the processor or the memory being configured for; automatically transmitting information to an overlay system; receiving overlay information from the overlay system for use in generating a transparent overlay including an advertisement; and superimposing the transparent overlay via the one or more lenses using the overlay information, thereby enabling a user to view physical surroundings through the transparent overlay. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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a processor; and a memory, at least one of the processor or the memory being configured for; receiving information from a device; obtaining overlay information based, at least in part, upon the received information, the overlay information for use in generating a transparent overlay including an advertisement; and transmitting the overlay information to the device for presentation of the transparent overlay including the advertisement via one or more lenses of the device. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification