DETERMINATION OF ADVERTISEMENT BASED ON PLAYER PHYSIOLOGY

• US 20140274388A1
• Filed: 03/17/2014
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Aristocrat Technologies Incorporated (Aristocrat Leisure Limited)
• Original Assignee: Nguyen Gaming LLC
• Inventors: Nguyen, Binh T.
• Granted Patent: US 10,421,010 B2
• Time in Patent Office: Days
• US Class Current: 463/31
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: G07F 17/3206 Player sensing means, e.g. presence detection, biometrics
• CPC Class Codes: G07F 17/323 wherein the player is informed, e.g. advertisements, odds, instructions

Abstract

A method, apparatus, and system of selective advertising includes a gaming server to receive a request to play a game of chance from a gaming device, transmit gaming data to the gaming device, the gaming data associated with the requested game of chance, and receive player data, the player data associated with the player'"'"'s eye movement, gestures, or change in state. The server may also be configured to analyze the player data, determine a context associated with the player data; and initiate an action based on the determined context.

Claims

1. A system of selective advertising, comprising:

a gaming server configured to;

receive a request to play a game of chance from a gaming device;

transmit gaming data to the gaming device, the gaming data associated with the requested game of chance;

receive player data, the player data associated with the player'"'"'s eye movement, gestures, or change in state;

analyze the player data;

determine a context associated with the player data; and

initiate an action based on the determined context;

the gaming device configured to;

receive the gaming data; and

display the gaming data on a display of the gaming device; and

a sensor proximate the gaming device, the sensor configured to detect player data, the player data includes at least data based on player eye movement, gestures, or change in state.

2. The system of claim 1, wherein the initiate further comprises:

determine at least one advertisement associated with the context; and

transmit the at least one advertisement to the gaming device for display on a display of the gaming device.

3. The system of claim 1, further comprising:

determine a location on the gaming device associated with the player'"'"'s eye movement;

determine at least one advertisement associated with the determined location; and

transmit the at least one advertisement to the gaming device for display on a display of the gaming device.

4. The system of claim 2, wherein the transmit the at least one advertisement further comprises:

determine a location to display the advertisement; and

assign an advertisement price for the displayed advertisement based on the displayed location.

5. The system of claim 3, wherein the transmit the at least one advertisement further comprises:

determine a location to display the advertisement; and

assign an advertisement price for the displayed advertisement based on the displayed location.

6. The system of claim 1, wherein the initiate an action further includes transmit a notification to a gaming establishment, the notification based on the received player data.

7. The system of claim 1, wherein the change in state includes biological or physical state changes.

8. A method for selecting advertisements based on player physiology, comprising:

transmitting, by a gaming device, a request to play a game of chance;

receiving gaming data at the gaming device, the gaming data associated with the requested game of chance;

determining, by a sensor, if there is player eye movement changes;

determining, by the sensor, if there is player movement;

recording the player eye movement changes if it is determined that there is player eye movement changes; and

recording the player movement if it is determined that there is player movement.

9. The method of claim 8, further comprising:

transmitting the recorded player eye movement changes and the recorded player movements to a server; and

receiving an advertisement for display on a display of the gaming device, the received advertisement associated with the recorded player eye movement changes or the recorded player movements.

10. The method of claim 9, further comprising:

determine a location to display the advertisement on the display of the gaming device; and

assign an advertisement price for the displayed advertisement based on the displayed location.

11. The method of claim 8, wherein the sensor is positioned proximate to or on the gaming device.

12. The method of claim 8, further comprising determining if there is a change is player physiology;

and

transmitting the player physiology data to a server if it is determined that there is a change in player physiology.

13. The method of claim 12, further comprising receiving an advertisement for display on a display of the gaming device, the received advertisement associated with the player physiology data.

14. A method for selecting advertisements, comprising:

receiving, by a gaming server, a request to play a game of chance;

transmitting gaming data to a gaming device, the gaming data associated with requested game of chance;

receiving player data, the player data including at least player gesture movement, eye movement, or state change;

analyzing the player data;

determining at least one advertisement based upon the analyzed player data;

transmitting the at least one advertisement to the gaming device;

determining a context associated with the player data; and

initiate an action based on the determined context.

15. The method of claim 14, wherein the action based on the determined context includes at least transmitting a notification to the gaming establishment.

16. The method of claim 14, wherein the transmitting further comprises:

determining a location on a display of the gaming device to present the at least one advertisement; and

assigning an ad price based on the display location of the at least one advertisement.

17. The method of claim 16, wherein the determining further comprises analyzing the probability of the player'"'"'s eye movement on the display of the gaming device.

18. The method of claim 14, further comprising determining at least one player interest based upon player tracking data, wherein the at least on advertisement is based on the player interest.

19. The method of claim 14, wherein the gaming device is a portable gaming device.

20. The method of claim 14, analyzing the player data further comprises:

storing the player data for analysis at a later date.