METHOD AND APPARATUS FOR DATA MATCHING AND INTEGRATION

• US 20140278761A1
• Filed: 03/14/2014
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Application

• Current Assignee: Brighttag Incorporated
• Original Assignee: Brighttag Incorporated
• Inventors: LUNT, Eric M., SIMS, Blane E., KIVEN, Marc E., SANDS, Michael D.
• Application Number:
  US14/213,228
• Publication Number:
  US 20140278761A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Certain embodiments generally relate to data matching, such as, but not limited to systems, methods, apparatuses and computer program products for data matching and integration. For example, the method may include receiving data from a plurality of delivery channels in any channel. The method may also include matching cross-device user identifiers and profiles in near real-time. The method may further include synchronizing the received data in near real-time by server-to-server direct messaging to a plurality of integrated services.

Claims

1. A method for data matching and integration, the method comprising:

receiving data from a plurality of delivery channels;

followed by matching cross-device user identifiers and profiles in near real-time; and

followed by

synchronizing the received data in near real-time via server-to-server direct messaging to a plurality of integrated services.

2. The method of claim 1, wherein the receiving data is performed using a data receiver application programming interface (API).

3. The method of claim 1, wherein the plurality of delivery channels comprises any of the following:

marketing channels which include at least one of broadcast media, direct mail, email, web media, mobile media, out-of-home media, and point-of-sale media; and

purchasing channels which include at least one of brick-and-mortar store sales, catalog and call center sales, Internet sales, and mobile device sales.

4. The method of claim 1, wherein the matching is performed using an ID match service configured to look up destination IDs from an identifier database via identifier matching module.

5. The method of claim 4, wherein the identifier matching module is configured to analyze, generate, modify, add, or integrate first and third-party sync IDs and send an output response to the ID match service.

6. The method of claim 1, wherein the cross-device user profiles comprise profiles provided from at least one of web browsers, native applications running on desktop computers or mobile phones/tablets, embedded applications within devices such as Point-of-Sale systems, televisions/set-top boxes/gaming consoles, appliances, vehicle informatics, and network routing equipment.

7. The method of claim 1, wherein the synchronizing is performed using an identifier sync service for identifier synchronization, the identifier sync service being configured to create or modify a record in an identifier database via multiparty identifier synchronization module.

8. The method of claim 7, wherein the multiparty identifier synchronization module is configured to create or modify a record in the identifier database by analyzing, creating, adding, or merging records for first and third-party sync IDs and send an output sync response to the identifier database.

9. The method of claim 1, wherein the server-to-server direct messaging comprises transmitting data from at least one originating server to at least one destination server.

20. A computer program product storing a program comprising software code portions being configured, when run on a processor, to perform the method according to claim 1.

10. An apparatus for data matching and integration, the apparatus comprising:

at least one processor; and

at least one memory including computer program code, wherein the at least one memory and the computer program code are configured to, with the at least one processor, cause the apparatus at least to

receive data from a plurality of delivery channels;

then match cross-device user identifiers and profiles in near real-time; and

then synchronize the received data in near real-time via server-to-server direct messaging to a plurality of integrated services.

11. The apparatus of claim 10, wherein the received data is received via a data receiver application programming interface (API).

12. The apparatus of claim 10, wherein the plurality of delivery channels comprises any one of the following:

marketing channels which include at least one of broadcast media, direct mail, email, web media, mobile media, out-of-home media, and point-of-sale media; and

purchasing channels which include at least one of brick-and-mortar store sales, catalog and call center sales, Internet sales, and mobile device sales.

13. The apparatus of claim 10, wherein the match comprises an ID match service configured to look up destination IDs from an identifier database via identifier matching module.

14. The apparatus of claim 13, wherein the identifier matching module is configured to analyze, generate, modify, add, or integrate first and third-party sync IDs and send an output response to the ID match service.

15. The apparatus of claim 10, wherein the cross-device user profiles comprise profiles provided from at least one of web browsers, native applications running on desktop computers or mobile phones/tablets, embedded applications within devices such as Point-of-Sale systems, televisions/set-top boxes/gaming consoles, appliances, vehicle informatics, and network routing equipment.

16. The apparatus of claim 10, wherein the synchronization comprises an identifier sync service for identifier synchronization, the identifier sync service being configured to create or modify a record in an identifier database via multiparty identifier synchronization module.

17. The apparatus of claim 16, wherein the multiparty identifier synchronization module is configured to create or modify a record in the identifier database by analyzing, creating, adding, or merging records for first and third-party sync IDs and send an output sync response to the identifier database.

18. The apparatus of claim 10, wherein the server-to-server direct messaging comprises transmitting data from at least one originating server to at least one destination server.

19. A system for data matching and integration, the system comprising:

at least one Internet-connected device;

at least one virtual local area network (VLAN); and

the apparatus of claim 10, wherein the at least one memory and the computer program code are configured to, with the at least one processor, cause the apparatus at least to

receive data, via the VLAN, from a plurality of delivery channels;

then match, via the VLAN, cross-device user identifiers and profiles in near real-time; and

then synchronize, via the VLAN, the received data in near real-time via server-to-server direct messaging to a plurality of integrated services.