Trend Analysis using Network-Connected Touch-Screen Generated Signals

• US 20140278765A1
• Filed: 03/18/2014
• Published: 09/18/2014
• Est. Priority Date: 03/18/2013
• Status: Abandoned Application

• Current Assignee: Zuse, Inc.
• Original Assignee: Zuse, Inc.
• Inventors: Chiu, Gordon
• Application Number:
  US14/217,642
• Publication Number:
  US 20140278765A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A method of identifying and analyzing a trend is disclosed. A signal created on a network-connected touch-screen by actively filtering content is received by a programmed data processor. The processor creates a signal-vector by mapping the signal to two or more vector-dimensions, one being a location of origination of the signal. This is repeated for more signals. A trend is identified as a cluster of signal-vectors having a size that exceeds a predetermined threshold. One use of identifying and analyzing trends is to then influence the trend. Advertising is one form of influencing a trend.

Claims

1. A method of analyzing a trend, comprising:

receiving a signal created on a network-connected touch-screen by actively filtering content relating to one of an event, a person or a product, or some combination thereof;

creating a signal-vector by mapping said signal to two or more vector-dimensions, one of said vector-dimensions being an origination location of said signal;

repeating said creating a vector for a plurality of said signals; and

defining said trend as a cluster of said signal-vectors having a cluster size that exceeds a predetermined threshold.

2. The method of claim 1 further comprising influencing said trend by delivering an influence-module to at least one originating location contained within said trend.

3. The method of claim 1 wherein said vector-dimensions further comprise an occurrence time and a filter category.

4. The method of claim 1 further comprising associating a trend velocity to said trend, said trend velocity being a rate of change of the cluster size of said trend as a function of time.

5. The method of claim 4 further comprising associating a trend acceleration with said trend, said acceleration being a rate of change of said trend velocity with time.

6. The method of claim 1 wherein said actively filtering content further comprises performing a touch gesture related to a representation of content from a specific source.

7. The method of claim 2 wherein said influence module comprises an advertising element related to a product or a service.

8. The method of claim 7 further comprising providing a graphic user interface, said graphic user interface comprising;

said touch-screen;

an electronic display displaying at least two tiles, each of said tiles being a representation of the content from a specific source; and

wherein actively filtering content further comprises transferring a content element from a first tile to a second tile.

9. The method of claim 8 wherein said graphic interface is controlled, in part, by an operating system programmed to transfer said content element from said first tile to said second tile when activated to do so by an appropriate touch gesture that is indicative of a transfer path between said first and second tiles and includes a user contact with a start point in said first tile and with an end point in said second tile.

10. The method of claim 9 wherein said vector-dimensions further comprise an identified subject type of said content element.

11. The method of claim 10 wherein said vector-dimensions further comprise a web-site type for each of said tiles, and said start point and said end point of said touch gesture.

12. The method of claim 11 wherein said vector-dimensions further comprise a length and a velocity of said touch gesture.

13. The method of claim 11 further comprises creating a category-vector using a first subset of said vector-dimensions and a weighting-tensor using a second subset of said vector-dimensions, and wherein combining said category-vector and said weighting-tensor creates a transaction-value.

14. The method of claim 13 wherein said category-vector subset of vector-dimensions comprises said occurrence time, said filter category and said originating location, and wherein said weighting-tensor subset of vector-dimensions comprises said length and said velocity of said touch gesture.

15. The method of claim 13 further comprising auctioning a category-vector associated advertising-opportunity.

16. The method of claim 15 wherein said auctioning further comprises specifying a minimum transaction value for a use of said category-vector associated advertising opportunity.

17. The method of claim 13 further comprises creating a plurality of said category-vectors and a plurality of said weighting tensors, and wherein said plurality of category-vectors and weighting-tensors are combined to form a graphic display.

18. The method of claim 7 wherein said graphic display is analyzed to generate a predictive pattern.

19. The method of claim 18 wherein said predictive pattern further comprises a heat-map.

20. The method of claim 19 wherein said heat-map comprises a real-time psychometric measurement of attitudes towards said trend.