DYNAMIC INCENTIVES
First Claim
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1. A method for targeting, pricing, construction, distribution, tracking, and optimization of incentives that are redeemable at a time subsequent to delivery, comprising:
- generating incentive options for a marketing campaign of a particular product or service, the incentive options for an incentive unit including message options, offer value options, creative options, and audience segment options; and
distributing, via the digital communication channels, a mix of incentives during the marketing campaign, wherein an individual incentive has a unique combination of message option, offer value option, creative option, and audience segment and wherein an individual incentive is redeemable by an end user after delivery within a time period defined by the marketing campaign.
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Abstract
A system and method for providing dynamic incentives is described. An individual incentive may include a message portion, offer value portion, creative, and an audience segment. A mix of incentives is distributed and the mix is optimized based on delivery data and redemption data. Other applications include determining an audience segment and optimizing incentive design for other campaigns.
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Citations
20 Claims
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1. A method for targeting, pricing, construction, distribution, tracking, and optimization of incentives that are redeemable at a time subsequent to delivery, comprising:
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generating incentive options for a marketing campaign of a particular product or service, the incentive options for an incentive unit including message options, offer value options, creative options, and audience segment options; and distributing, via the digital communication channels, a mix of incentives during the marketing campaign, wherein an individual incentive has a unique combination of message option, offer value option, creative option, and audience segment and wherein an individual incentive is redeemable by an end user after delivery within a time period defined by the marketing campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for generating information for incentives that are redeemable at a time subsequent to delivery, comprising:
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generating incentive options for a marketing campaign of a particular product or service, the incentive options including message options, offer value options, creative options, and audience segment options; distributing, via the digital communication channels, a mix of incentives during the marketing campaign, wherein an individual incentive unit has a unique combination of message option, offer value option, creative option, and audience segment; and determining performance of the incentives to determine a relationship between at least one parameter of the incentive options and receiving audiences. - View Dependent Claims (14, 15, 16)
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17. A dynamic incentive system for incentives that are redeemable at a time subsequent to delivery, comprising:
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a processor and a memory; a user interface for a marketer to define a marketing campaign for an individual product or service, including at least creatives and message options; a create module to create ad units having incentives, wherein the incentive is formed from message options, offer options, creative options, and audience segments; a distribute module to distribute ad units, via the digital communication channels, containing the incentives for the individual product or service; and an optimization module monitoring performance of the incentives during the marketing campaign and adjusting the mix of incentives for the individual product or service, wherein an individual incentive is redeemable by an end user after delivery within a time period defined by the marketing campaign. - View Dependent Claims (18, 19, 20)
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Specification