INTERACTION WITH PRIMARY AND SECOND SCREEN CONTENT

• US 20140278904A1
• Filed: 03/14/2013
• Published: 09/18/2014
• Est. Priority Date: 03/14/2013
• Status: Abandoned Application

• Current Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Original Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Inventors: Seiden, Joshua, Johnson, Derek
• Application Number:
  US13/827,921
• Publication Number:
  US 20140278904A1
• Time in Patent Office: Days
• US Class Current: 705/14.36
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards

Abstract

Methods and systems for processing primary and secondary content, and providing rewards are disclosed. In one embodiment, a content server provides primary and second screen content to a user on one or more computing devices. A content server may process the primary and second screen content to identify whether a user is eligible for a reward based on the user'"'"'s previous experiences, such as interactive experiences, with the content.

Claims

1. A method comprising:

transmitting primary content to a first device;

receiving an identification of a second screen event;

determining whether the second screen event is valid;

generating a reward in accordance with the second screen event;

assigning a unique identifier to the reward; and

transmitting the reward to a user.

2. The method of claim 1, further comprising:

requesting an identification of the second screen event.

3. The method of claim 1, further comprising:

determining user eligibility for receiving the reward; and

identifying a source application requesting the reward.

4. The method claim 1, further comprising:

identifying information content of the second screen event; and

using the information content of the second screen event to generate a plurality of rewards.

5. The method claim 4, wherein at least one reward of the plurality of rewards is customized in accordance with the information content of the second screen event.

6. The method claim 1, wherein a second device may present additional content in accordance with the information content of the second screen event.

7. The method claim 1, further comprising:

receiving a request for the presentation of the reward.

8. The method of claim 1, further comprising:

providing interactive content in accordance with the presentation of the reward.

9. The method claim 1, further comprising:

receiving an indication that the primary content was received.

10. A method comprising:

transmitting content to a first device;

determining whether a second screen event is valid, wherein the validity of the second screen event is determined in part by the amount of content consumed by a user;

acquiring information about the user, said information including demographic information of the user;

generating a plurality of rewards in accordance with the second screen event;

assigning a unique identifier to each reward in the plurality of rewards;

associating said unique identifier with user information in a database; and

selecting one or more rewards for transmission to the user.

11. The method of claim 10, further comprising:

storing user information received during the presentation of primary content on the first device.

12. The method of claim 10, further comprising:

transmitting one or more rewards to a second device.

13. The method of claim 10, further comprising:

presenting on the second device one or more rewards; and

providing interactive content in accordance with the presentation of the one or more rewards.

14. The method of claim 10, wherein at least one reward provides a user with enhanced viewing and listening capabilities.

15. A method comprising:

providing a server that is accessible via a computer network;

transmitting content to a device, wherein the transmitted content contains one or more embedded triggers for identifying a second screen event;

permitting the device to access said server via the computer network, wherein the device identifies a second screen event by comparing at least a first segment of the transmitted content with at least a first segment of content stored at said server;

determining whether the second screen event is valid; and

generating one or more rewards in accordance with the second screen event.

16. The method of claim 15, further comprising:

receiving a request to transmit additional content in accordance with information content of the second screen event.

17. The method of claim 15, further comprising:

transmitting one or more rewards to a first device associated with a user, wherein the transmitted reward is selected in part based on the user'"'"'s prior content consumption.

18. The method of claim 15, wherein the device includes an input device configured to receive information transmitted from a first device associated with a user.

19. The method of claim 15, wherein the device is configured to transmit a request for the presentation of the reward.

20. The method of claim 15, wherein the device is configured to store user information during the transmission of content.