INTERACTION WITH PRIMARY AND SECOND SCREEN CONTENT
First Claim
Patent Images
1. A method comprising:
- transmitting primary content to a first device;
receiving an identification of a second screen event;
determining whether the second screen event is valid;
generating a reward in accordance with the second screen event;
assigning a unique identifier to the reward; and
transmitting the reward to a user.
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Abstract
Methods and systems for processing primary and secondary content, and providing rewards are disclosed. In one embodiment, a content server provides primary and second screen content to a user on one or more computing devices. A content server may process the primary and second screen content to identify whether a user is eligible for a reward based on the user'"'"'s previous experiences, such as interactive experiences, with the content.
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Citations
20 Claims
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1. A method comprising:
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transmitting primary content to a first device; receiving an identification of a second screen event; determining whether the second screen event is valid; generating a reward in accordance with the second screen event; assigning a unique identifier to the reward; and transmitting the reward to a user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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transmitting content to a first device; determining whether a second screen event is valid, wherein the validity of the second screen event is determined in part by the amount of content consumed by a user; acquiring information about the user, said information including demographic information of the user; generating a plurality of rewards in accordance with the second screen event; assigning a unique identifier to each reward in the plurality of rewards; associating said unique identifier with user information in a database; and selecting one or more rewards for transmission to the user. - View Dependent Claims (11, 12, 13, 14)
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15. A method comprising:
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providing a server that is accessible via a computer network; transmitting content to a device, wherein the transmitted content contains one or more embedded triggers for identifying a second screen event; permitting the device to access said server via the computer network, wherein the device identifies a second screen event by comparing at least a first segment of the transmitted content with at least a first segment of content stored at said server; determining whether the second screen event is valid; and generating one or more rewards in accordance with the second screen event. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification