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METHOD AND APPARATUS FOR SUBJECTIVE ADVERTISMENT EFFECTIVENESS ANALYSIS

  • US 20140278910A1
  • Filed: 03/15/2013
  • Published: 09/18/2014
  • Est. Priority Date: 03/15/2013
  • Status: Abandoned Application
First Claim
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1. A system comprising:

  • a processor configured to;

    receive an advertisement;

    present the advertisement to a vehicle occupant;

    visually record an occupant response during the course of the advertisement presentation using a vehicle camera;

    analyze the visually recorded response to gauge a user reaction to the advertisement; and

    based on the analysis adjust an advertisement variable metric with respect to the presented advertisement.

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