SYSTEM AND METHOD FOR ATTRIBUTION OF MOBILE ADVERTISEMENTS RELATED TO MOBILE APPLICATIONS

• US 20140278927A1
• Filed: 03/14/2013
• Published: 09/18/2014
• Est. Priority Date: 03/14/2013
• Status: Abandoned Application

• Current Assignee: Double Down Interactive, LLC (DoubleUGames Co., Ltd.)
• Original Assignee: IGT (International Game Technology)
• Inventors: Friedman, Stacy A., Close, John J.
• Application Number:
  US13/827,507
• Publication Number:
  US 20140278927A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application.

Claims

1. A method of operating at least one server, said method comprising:

(a) receiving from an electronic device at the at least one server an advertisement identifier associated with a mobile advertisement, the mobile advertisement related to a mobile application capable of executing on the electronic device;

(b) causing the at least one server to determine an advertisement campaign identifier associated with the advertisement identifier, in response to receiving the advertisement identifier, wherein the advertisement campaign identifier uniquely identifies an advertisement campaign including the mobile advertisement;

(c) transmitting from the at least one server to the electronic device a cookie set request including the advertisement campaign identifier such that the electronic device sets a cookie including the advertisement campaign identifier;

(d) transmitting from the at least one server to the electronic device a URL for a mobile application store such that the electronic device is redirected to the mobile application store;

(e) receiving from the electronic device at the at least one server the cookie including the advertisement campaign identifier; and

(f) causing the at least one server to store an attribution for the advertisement campaign in a database, in response to receiving the advertisement campaign identifier.

2. The method of claim 1, wherein:

the cookie set request includes a date and time of when the advertisement identifier is received; and

transmitting the cookie set request includes transmitting from the at least one server to the electronic device the cookie set request such that the electronic device sets the cookie including the date and time.

3. The method of claim 2, wherein receiving the cookie includes receiving from the electronic device at the at least one server the cookie including the date and time.

4. The method of claim 1, which includes causing the at least one server to store in the database the advertisement campaign identifier and a date and time of when the advertisement identifier is received.

5. The method of claim 1, which includes transmitting from the at least one server to the electronic device the mobile advertisement, wherein the mobile advertisement includes the advertisement identifier.

6. The method of claim 1, wherein causing the at least one server to determine the advertisement campaign identifier associated with the advertisement identifier includes causing the at least one server to:

query the database with the advertisement identifier; and

receive from the database the advertisement campaign identifier associated with the advertisement identifier, if the advertisement identifier is valid.

7. The method of claim 1, wherein receiving the cookie includes receiving the cookie from the electronic device at the at least one server after the electronic device has initially executed the mobile application.

8. The method of claim 1, which includes causing the at least one server to cause the electronic device to remove the cookie, in response to receiving the advertisement campaign identifier.

9. The method of claim 1, wherein:

the cookie set request includes a cookie attribute including one or more of a cookie domain, a path, an expiration date and time, a maximum age, a Secure flag, or an HttpOnly flag; and

transmitting the cookie set request includes transmitting from the at least one server to the electronic device the cookie set request such that the electronic device sets the cookie including the cookie attribute.

10. The method of claim 1, wherein:

receiving the cookie includes receiving from the electronic device at the at least one server the cookie including a plurality of advertisement campaign identifiers, wherein the plurality of advertisement campaign identifiers respectively uniquely identify a plurality of advertisement campaigns; and

causing the at least one server to store the attribution includes causing the at least one server to store the attribution for one or more of the plurality of advertisement campaigns in the database, in response to receiving the cookie including the plurality of advertisement campaign identifiers.

11. The method of claim 1, wherein transmitting the cookie set request includes transmitting from the at least one server to the electronic device the cookie set request such that the electronic device sets the cookie in one or more of a browser of the electronic device or a data store of the electronic device.

12. A mobile advertising attribution system comprising:

at least one memory device; and

at least one processor, the at least one processor configured to operate with the at east one memory device and at least one electronic device to;

(a) receive from the at least one electronic device an advertisement identifier associated with a mobile advertisement, the mobile advertisement related to a mobile application capable of executing on the at least one electronic device;

(b) determine an advertisement campaign identifier associated with the advertisement identifier, in response to receiving the advertisement identifier, wherein the advertisement campaign identifier uniquely identifies an advertisement campaign including the mobile advertisement;

(c) transmit to the at least one electronic device a cookie set request including the advertisement campaign identifier such that the at least one electronic device sets a cookie including the advertisement campaign identifier;

(d) transmit to the at least one electronic device a URL for a mobile application store such that the at least one electronic device is redirected to the mobile application store;

(e) receive from the at least one electronic device the cookie including the advertisement campaign identifier; and

(f) store an attribution for the advertisement campaign in a database, in response to receiving the advertisement campaign identifier.

13. The mobile advertising attribution system of claim 12, wherein:

the cookie set request includes a date and time of when the advertisement identifier is received; and

the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to transmit the cookie set request by transmitting to the at least one electronic device the cookie set request such that the at least one electronic device sets the cookie including the date and time.

14. The mobile advertising attribution system of claim 13, wherein the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to receive the cookie by receiving from the at least one electronic device the cookie including the date and time.

15. The mobile advertising attribution system of claim 12, wherein the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to store in the database the advertisement campaign identifier and a date and time of when the advertisement identifier is received.

16. The mobile advertising attribution system of claim 12, the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to transmit to the at least one electronic device the mobile advertisement, wherein the mobile advertisement includes the advertisement identifier.

17. The mobile advertising attribution system of claim 12, wherein the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to determine the advertisement campaign identifier associated with the advertisement identifier by:

querying the database with the advertisement identifier; and

receiving from the database the advertisement campaign identifier associated with the advertisement identifier, if the advertisement identifier is valid.

18. The mobile advertising attribution system of claim 12, wherein the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to receive the cookie from the at least one electronic device after the at least one electronic device has initially executed the mobile application.

19. The mobile advertising attribution system of claim 12, wherein the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to cause the at least one electronic device to remove the cookie, in response to receiving the advertisement campaign identifier.

20. The mobile advertising attribution system of claim 12, wherein:

the cookie set request includes a cookie attribute including one or more of a cookie domain, a path, an expiration date and time, a maximum age, a Secure flag, or an HttpOnly flag; and

the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to transmit the cookie set request by transmitting to the at least one electronic device the cookie set request such that the at least one electronic device sets the cookie including the cookie attribute.

21. The mobile advertising attribution system of claim 12, wherein the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to:

receive the cookie by receiving from the at least one electronic device the cookie including a plurality of advertisement campaign identifiers, wherein the plurality of advertisement campaign identifiers respectively uniquely identify a plurality of advertisement campaigns; and

store the attribution by storing the attribution for one or more of the plurality of advertisement campaigns in the database, in response to receiving the cookie including the plurality of advertisement campaign identifiers.

22. The mobile advertising attribution system of claim 12, wherein the at least one processor is configured to operate with the at least one memory device and the at least one electronic device to:

transmit the cookie set request by transmitting to the at least one electronic device the cookie set request such that the at least one electronic device sets the cookie in one or more of a browser of the at least one electronic device or a data store of the at least one electronic device.